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COMMUNICATE TO CONVERT. Your Ultimate...
Communicate to Convert, provides a comprehensive overview of the marketing communication field, including the latest trends and best practices. Marketing communication is a critical aspect of any business, and this book helps you understand the various methods and channels you can use to communicate with customers and prospects.
Throughout the book, real-world examples and case studies are used to illustrate key concepts and strategies. The book also includes practical guidelines that can be used to develop and implement marketing communication campaigns.
Whether you are a marketing professional, a business owner, or a marketing student, this book provides the knowledge and skills you need to develop and execute effective marketing communication campaigns.
The author combines a managerial perspective with a contemporary set of principles, incorporating recent developments in marketing communication such as e-commerce and new media. With this book, you will be well-equipped to manage your marketing communication processes, including building brand awareness, direct marketing, packaging, and online presence to help achieve your business objectives.
Hooked: How to Build Habit Forming Pr...
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
10 Day MBA: A step-by-step guide to m...
A business classic, The 10-Day MBA provides an invaluable guide for all the people who do not have the time or resources to take a full-time business degree, or who require a short revision aid. Internationally acclaimed, this carefully structured and easy-to-read course will enable you to understand the concepts and jargon used in the business world without having to leave your desk. Here is your chance to become familiar with the key tools and theories taught at Harvard and Stanford and other leading business schools - in just ten days!
Leadership Beyond the Boardroom by Fr...
The leadership space is evolving at unprecedented speeds. The variables of leadership are expanding and multiplying every new day. Only attentive and adaptive leaders will survive this mega evolution. This book delves deep into the subject of leadership and dissects the variables of the ever changing landscape of leadership with a view to helping new leaders to successfully create their own paths of leadership.
Chip War: The Fight for the WorldR...
An epic account of the decades-long battle to control the world's most critical resource—microchip technology
Power in the modern world - military, economic, geopolitical - is built on a foundation of computer chips. America has maintained its lead as a superpower because it has dominated advances in computer chips and all the technology that chips have enabled. (Virtually everything runs on chips: cars, phones, the stock market, even the electric grid.) Now that edge is in danger of slipping, undermined by the naïve assumption that globalising the chip industry and letting players in Taiwan, Korea and Europe take over manufacturing serves America's interests. Currently, as Chip War reveals, China, which spends more on chips than any other product, is pouring billions into a chip-building Manhattan Project to catch up to the US.
In Chip War economic historian Chris Miller recounts the fascinating sequence of events that led to the United States perfecting chip design, and how faster chips helped defeat the Soviet Union (by rendering the Russians’ arsenal of precision-guided weapons obsolete). The battle to control this industry will shape our future. China spends more money importing chips than buying oil, and they are China's greatest external vulnerability as they are fundamentally reliant on foreign chips. But with 37 per cent of the global supply of chips being made in Taiwan, within easy range of Chinese missiles, the West's fear is that a solution may be close at hand.
My Crazy ideas By Grace M. Njuguna
A book for young and first time entrepreneur.
As technology changes with the world around us, so do job prospects for our children and future generations. In fact, as much as 30% of jobs may become obsolete in the next 20 years according to ILO. That’s huge! Along with these tech and societal developments, starting a business and becoming your own boss and entrepreneur has become a lot more accessible and a lot more accepted.
Entrepreneurship can make such a powerful tool to help fight youth unemployment. My Crazy ideas is guide for young people on how to turn their seemingly crazy ideas in to business ventures from Idea validating to raising the funds. Crazy is good.Why Do So Many Incompetent Men Become...
Look around your office. Turn on the TV. Incompetent leadership is everywhere, and there's no denying that most of these leaders are men.
In this timely and provocative book, Tomas Chamorro-Premuzic asks two powerful questions: Why is it so easy for incompetent men to become leaders? And why is it so hard for competent people--especially competent women--to advance?
Marshaling decades of rigorous research, Chamorro-Premuzic points out that although men make up a majority of leaders, they underperform when compared with female leaders. In fact, most organizations equate leadership potential with a handful of destructive personality traits, like overconfidence and narcissism. In other words, these traits may help someone get selected for a leadership role, but they backfire once the person has the job.
When competent women--and men who don't fit the stereotype--are unfairly overlooked, we all suffer the consequences. The result is a deeply flawed system that rewards arrogance rather than humility, and loudness rather than wisdom.
There is a better way. With clarity and verve, Chamorro-Premuzic shows us what it really takes to lead and how new systems and processes can help us put the right people in charge.
HBR’s 10 Must Reads on Collabor...
If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organizations.
Leading experts such as Daniel Goleman, Herminia Ibarra, and Morten Hansen provide the insights and advice you need to:
- Forge strong relationships up, down, and across the organization
- Build a collaborative culture
- Bust silos
- Harness informal knowledge sharing
- Pick the right type of collaboration for your business
- Manage conflict wisely
- Know when not to collaborate
HBR’s 10 Must Reads on Creativi...
Does your organization support creativity—or squash it?
If you read nothing else on cultivating creativity at work, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you ignite the creative spark across your organization.
This book will inspire you to:
- Discover the elements of creativity and learn how to influence them
- Harness the creative potential of a diverse team
- Encourage curiosity and experimentation
- Avoid breakdowns in creative collaboration
- Overcome the fear that blocks your innate creativity
- Bring breakthrough ideas to life
HBR’s 10 Must Reads on Mental T...
Come back from every setback a stronger and better leader
If you read nothing else on mental toughness, read these ten articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your emotional strength and resilience--and to achieve high performance.
This book will inspire you to:
- Thrive on pressure like an Olympic athlete
- Manage and overcome negative emotions by acknowledging them
- Plan short-term goals to achieve long-term aspirations
- Surround yourself with the people who will push you the hardest
- Use challenges to become a better leader
- Use creativity to move past trauma
- Understand the tools your mind uses to recover from setbacks.
HBRs 10 Must Reads: The Essentials by...
Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration and ready to run with big ideas to accelerate their own and their companies' success.
If you read nothing else full stop read: Michael Porter on creating competitive advantage and distinguishing your company from rivals John Kotter on leading change through eight critical stages, Daniel Goleman on using emotional intelligence to maximize performance, Peter Drucker on managing your career by evaluating your own strengths and weaknesses, Clay Christensen on orchestrating innovation within established organizations, Tom Davenport on using analytics to determine how to keep your customers loyal, Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard, Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward, Ted Levitt on understanding who your customers are and what they really want, C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy.
The Crux: How Leaders Become Strategi...
'The only book you'll need as a strategist' Dawn Farrell, president and CEO, TransAlta (2012-21)
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists?
In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling - from Elon Musk's decision-making to Netflix's journey - Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.
Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action
Dissecting The Heart of Leadership by...
Organizations succeed because the leadership is deliberate in making them succeed. The book has a wide and diverse scope and provides ready and clear answers to fundamental questions on leadership.
It also addresses deep-seated concerns about poor leadership. The book is a valuable source of theoretical and practical knowledge to be used in rectifying the ills of many organizations and nations in Africa and beyond. This book explores the heart of leadership with practical examples of great leaders in Kenya. The book will help leaders in any position to sharpen the ax making it easier to succeed. The book is also ideal for teaching leadership and management-related units.
Topics covered in the book include: The Concept of Leadership | Effective Delegation | Effective Management of Meetings | Leading in Turbulent Times | Managing Teams and Team Building | Women in Leadership | Leadership, and Power | The Role of Followers in Leadership | Past, Present, and Future of Leadership.
Growing A Business Empire by Dr. Mary...
Building a growing and enduring business is the dream of every entrepreneur. Every business leader desires to hand over leadership to a person who will ensure sustainable growth and continuity. Many businesses have stagnated and failed to take advantage of the international market due to ineffective succession planning. Effective management succession coupled with the right growth strategies is critical to the growth of any organization.
The majority of Family Businesses are characterized by alarming deteriorating “survival rates”. Statistics show that about one-third of family businesses survive the transition from the founders (1st generation) to the 2nd generation of owner-management.
The Chandaria family business cited in this book, which is in its 5th generation and in more than 40 countries is an ideal case of effective succession management.
This book reveals practical effective succession planning, succession timing, and succession management strategies. It also provides a comprehensive view of various strategic issues related to growth in any business. This book will help entrepreneurs and business leaders to do the right thing and ensure business continuity and growth.
Crush It: Why NOW Is the Time to Cash...
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love.
In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader.
Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.
Cheat Sheet for Running a Start-Up in...
This is an amazing read for young innovators. The journey of entrepreneurship is like a labyrinth, one that calls for determination
and focus to achieve the desired goal. Indeed it reinforces the adage that ‘footprints on the sand of time are never made while sitting down’.
Aaron, you have used technology to transform and save lives through the Damu Sasa app, making blood available to the thousands in need.
~ Dr. Ademola Olajide,
United Nations Population Fund (UNFPA). Innovators have a passion for solving problems that afflict society and,
in the process, they go through and learn a lot. Aaron’s Ogunde’s Cheat Sheet for Running a Startup in Africa is an account of a resilient
innovative endeavour whose trajectory has been punctuated by hits and misses, and highs and lows. During the journey, there has been
an accumulation of lessons worth sharing with curious individuals, nascent entrepreneurs, innovators, start-up entrepreneurs, micro and
small enterprises founders as well as academics and policy makers.
The book is a must-read for all who have been accorded an opportunity to live. ~ Prof. Vincent Machuki, Associate Professor, Faculty of Business
and Management Sciences, University of Nairobi.
Aaron Ogunde is a brilliant entrepreneur and an inspiring leader whose experiences and insights we can all learn from. This overview
of his journey, and the challenges he has faced along the way, is a must-read for social entrepreneurs and business leaders. It highlights
contextually and culturally relevant lessons for managers of early stage organizations operating in difficult and often bureaucratic environments, while also providing guidance and motivation for those looking to make a difference in society. I am forever learning from Aaron’s journey and highly recommend this book! ~ Sahar Jamal, MBA, BCom., BA; Founder & CEO, Maziwa Breastfeedin
Positioning: The Battle for Your Mind...
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
Position a follower so that it can occupy a niche not claimed by the leader
Avoid letting a second product ride on the coattails of an established one.
Positioning also shows you how to:
- Use leading ad agency techniques to capture the biggest market share and become a household name
- Build your strategy around your competition's weaknesses
- Reposition a strong competitor and create a weak spot
- Use your present position to its best advantage
- Choose the best name for your product
- Determine when-and why-less is more
- Analyze recent trends that affect your positioning.
Thinking in Systems by Donella H. Mea...
Thinking in Systems is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.
Some of the biggest problems facing the world―war, hunger, poverty, and environmental degradation―are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.
While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.
In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.
Currency Kings: How Billionaire Trade...
Win big and win often in the world’s greatest financial market
With $5 trillion traded every day, FX dwarfs all other markets. It’s a tough market to master―but not as tough as people think. Currency Kings provides the keys anyone can use to unlock the enormous potential of FX.
FX guru Ben Robson walks you through the process of 1) developing a sound strategy, 2) creating a competitive edge, 3) scaling your efforts, and 4) managing risk. It’s a simple, commonsense approach. And it works incredibly well. Robson has been using it to drive major profitability from FX for years. Throughout, he analyzes the strategies of the world’s greatest FX traders, including:
• George Soros―perhaps the greatest FX trader ever
• John Henry―the brilliant technical trader and risk manager
• Urs Schwarzenbach―veritable king of options
• Peter Cruddas―a pioneer of retail fx trading
• Jim Simons―who made billions with computers and arbitrage
• Renat Fatkhullin -- mastermind behind Metaquotes trading software
Each of these investors have drawn untold profits through FX trading―and none of their styles is the same. Which goes to show that there is always room for innovation. Currency Kings provides the foundation, you build on it with the right combination of discipline, original thinking, and a powerful will to win.
The behemoth called the FX market awaits. Use this unparalleled investing guide to profit beyond your wildest dreams.