Business

Brief Summary Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't. In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works. " ISBN:9780062273062 Author:Gary Vaynerchuk

Brief Summary Nearly everyone has thought about starting up their own business at one time or another. Working for other people is no longer the only option that we have these days. But what does it really take to become an entrepreneur? Combining genuinely practical advice with an easily digestible format, Rob Yeung guides you through the things you need to know in order to set up on your own. You don't have to do something entirely new, you could just do it better, and Rob shows you how to get motivated, make a business plan and sell your product. ISBN:9780462099279 Author:Rob Yeung

Brief Summary Teach Your Team to Fish: Using Ancient Wisdom for Inspired Teamwork. Jesus Built an Inspired Team. You Can, Too. Laurie Beth Jones has given hundreds of thousands of business reader’s insight into how the ideas of Jesus can be used to enhance performance. In Teach Your Team to Fish, Jones focuses on one of the most critical areas for anyone in business: teamwork. Leaders today face their greatest challenges not only in defining strategies and getting updated information but also in getting diverse human beings to pull together without falling apart. Jesus is a role model for team leaders everywhere. Teach Your Team to Fish offers dozens of stories from the Bible, showing how Jesus managed his team of disciples and other followers, with suggestions for how to apply these lessons to real-world teambuilding and management problems. It offers guidance and inspiration on: • How to excite your team members in order to motivate them • How to ground them so they’ll be realistic about what can be achieved • How to transform them into a truly well-functioning team • How to release them into the world to improve teams elsewhere Laurie Beth Jones provides many examples of companies in which teams work well together and offers lessons that can help team leaders everywhere sustain themselves and achieve their common goals. ISBN:9781400053117 Author:Laurie Beth Jones

Brief Summary Find and fix your weakest links. If you need the best practices and ideas for making your supply chain strong and agile--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: • Use your supply chain as a competitive weapon • Gain customers' trust by revealing where your products come from • Collaborate with other companies--even rivals--to achieve scale • Make smart decisions about where to manufacture • Pick the most profitable supply chain for your products • Align partners' interests with your own • Revamp your supply chain to meet green goals ISBN:9781422102794 Author:Harvard Business Review

Brief Summary Revise your game plan and profit from the change. If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: • Reinvent your business profitably • Set your model up for success with a winning competitive strategy • Test and change your assumptions about customers • Spot trends that could transform your business • Exploit disruptive technologies • Give traditional offerings a shot in the arm • Produce game changers for your industry or market • Build a new business in an established organization ISBN:9781422162620 Author:Harvard Business Review

Brief Summary Great entrepreneurs don't take risks. They manage them. If you need the best practices and ideas for launching new ventures but don't have time to find them this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: • zero in on your most promising prospects; • set a clear direction for your start-up; • test and revise your assumptions along the way; • tackle risks that could sabotage your efforts; • carve out opportunities in emerging markets; • launch a start-up within your company; and • Hand over the reins when it's time. ISBN:9781422172247 Author:Harvard Business Review

Brief Summary Day of Empire: How Hyperpowers Rise to Global Dominance—and Why They Fall In a little over two centuries, America has grown from a regional power to a superpower, and to what is today called a hyperpower. But can America retain its position as the world’s dominant power, or has it already begun to decline? Historians have debated the rise and fall of empires for centuries. To date, however, no one has studied the far rarer phenomenon of hyperpowers—those few societies that amassed such extraordinary military and economic might that they essentially dominated the world. Now, in this sweeping history of globally dominant empires, bestselling author Amy Chua explains how hyperpowers rise and why they fall. In a series of brilliantly focused chapters, Chua examines history’s hyperpowers—Persia, Rome, Tang China, the Mongols, the Dutch, the British, and the United States—and reveals the reasons behind their success, as well as the roots of their ultimate demise. Chua’s unprecedented study reveals a fascinating historical pattern. For all their differences, she argues, every one of these world-dominant powers was, at least by the standards of its time, extraordinarily pluralistic and tolerant. Each one succeeded by harnessing the skills and energies of individuals from very different backgrounds, and by attracting and exploiting highly talented groups that were excluded in other societies. Thus Rome allowed Africans, Spaniards, and Gauls alike to rise to the highest echelons of power, while the "barbarian” Mongols conquered their vast domains only because they practiced an ethnic and religious tolerance unheard of in their time. In contrast, Nazi Germany and imperial Japan, while wielding great power, failed to attain global dominance as a direct result of their racial and religious intolerance. But Chua also uncovers a great historical irony: in virtually every instance, multicultural tolerance eventually sowed the seeds of decline, and diversity became a liability, triggering conflict, hatred, and violence. The United States is the quintessential example of a power that rose to global dominance through tolerance and diversity. The secret to America’s success has always been its unsurpassed ability to attract enterprising immigrants. Today, however, concerns about outsourcing and uncontrolled illegal immigration are producing a backlash against our tradition of cultural openness. Has America finally reached a "tipping point”? Have we gone too far in the direction of diversity and tolerance to maintain cohesion and unity? Will we be overtaken by rising powers like China, the EU or even India? Chua shows why American power may have already exceeded its limits and why it may be in our interest to retreat from our go-it-alone approach and promote a new multilateralism in both domestic and foreign affairs. ISBN:9780385512848 Author:Amy Chua

Brief Summary Becoming a Conflict Competent Leader: How You and Your Organization Can Manage Conflict Effectively The Second Edition of this classic resource on conflict resolution combines research, conceptual models, practitioner experience, and stories that highlight the core conflict competencies. The book underscores the importance for leaders to develop the critical skills they need to help them, their colleagues, and their organizations deal more effectively with conflict and move their organizations forward. This new edition expands on the conflict competence model, includes new tools and techniques, shows how to develop conflict competent teams and organizations, and offers a new online assessment. ISBN:9781118370421 Author:Craig E. Runde and Tim A. Flanagan