Showing 921–940 of 1357 results

Economics Making Sense of the Modern ...

KShs2,599.00 KShs2,470.00
Brief Summary The world of economics is changing. Years of turmoil in the global economy mean that nothing will ever be quite the same again. This is the starting point and theme of this radically revised Economist books classic. Richard Davies takes us on a journey through the paper's own analysis of the state of the world's economies, how we reached this point and what to expect in the next decade. He explores: • What’s gone wrong since 2008, why it's happened and how we can stop it happening again • The shifting focus of economics from banking to labour economics • A new breed of firm with economics at their operational core • the future hopes and challenges for the world economy Along the way, we encounter the global economy laid bare, from banks, panics and crashes to innovative new policies to improve how markets function; from discussions around jobs, pay and inequality to the promise of innovation and productivity; and from the implications of emerging markets and the globalisation of trade through to the sharing economy and the economics of Google and eBay. The result is a fascinating review of the global economy and the changing role of economics in the new world order. ISBN:9781781252345 Author:Richard Davies

Buying Professional Services by Fiona...

KShs2,899.00 KShs2,755.00
Brief Summary Buying Professional Services: How to Get Value for Money from Consultants and Other Professional Service Providers. Public and private sector organisations are spending huge amounts of money buying professional services, and most are doing it badly, without sufficiently rigorous procurement processes or an adequate understanding of the marketplace, resulting in wasted money and disappointing outcomes. Even among those organizations with formal procurement processes and techniques, many are applying them inappropriately and therefore achieve similarly poor results. On the other side of the fence, many professional services firms don't understand how the increasing application of procurement processes could affect the way they get business and work with clients, the way they charge and, ultimately, their profitability. Furthermore, while they are working together, both professional services providers and their clients too often behave in ways that reduce the potential benefits to both parties. Using real examples from a range of private sector firms, government departments and the professional services firms themselves, this book explores what users and providers of professional services need to do to ensure that the users' money is well spent and the providers' earnings are well earned. "A practical and thought provoking guide that gets to the heart of the matter about what differentiates this category of spend."—Helen Wilber FCIPS, Senior Procurement Manager, Professional Services, Group Procurement, Royal Mail "This insightful book will help buyers and providers of professional services get a better understanding of the issues – and achieve better results."—Lindsay Morgan,Partner and Head of Global Real Estate, Norton Rose LLP and Group ISBN:9781846683251 Author:Fiona Czerniawska and Peter Smith

Entrepreneur How to Start an Online B...

KShs2,399.00 KShs2,280.00
Brief Summary The secrets of the UK's biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place. Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard – takes us through their start-up stories and maps out exactly what's made them so successful. You’ll hear first-hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too. ISBN:9780857082886 Author:Lucy Tobin

The Economics of Inequality by Thomas...

KShs2,699.00 KShs2,565.00
Brief Summary Thomas Piketty?whose Capital in the Twenty-First Century pushed inequality to the forefront of public debate?wrote The Economics of Inequality as an introduction to the conceptual and factual background necessary for interpreting changes in economic inequality over time. This concise text has established itself as an indispensable guide for students and general readers in France, where it has been regularly updated and revised. Translated by Arthur Goldhammer, The Economics of Inequality now appears in English for the first time. Piketty begins by explaining how inequality evolves and how economists measure it. In subsequent chapters, he explores variances in income and ownership of capital and the variety of policies used to reduce these gaps. Along the way, with characteristic clarity and precision, he introduces key ideas about the relationship between labor and capital, the effects of different systems of taxation, the distinction between "historical” and "political” time, the impact of education and technological change, the nature of capital markets, the role of unions, and apparent tensions between the pursuit of efficiency and the pursuit of fairness. Succinct, accessible, and authoritative, this is the ideal place to start for those who want to understand the fundamental issues at the heart of one of the most pressing concerns in contemporary economics and politics. ISBN:9780674504806 Author:Thomas Piketty

Marketing for Growth The Role of Mark...

KShs2,399.00 KShs2,280.00
Brief Summary Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business. The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara. ISBN:9781846689055 Author:Iain Ellwood

Guide to Emerging Markets The busines...

KShs2,299.00 KShs2,185.00
Brief Summary The growth that companies can achieve from their operations in home and developed world markets has for many years been modest, with the real opportunities to take a business to a higher level existing in identifying and exploiting emerging market opportunities. The Economist Corporate Network has for many years now been one of the leading authorities advising firms on how to make the most of the opportunities that emerging markets present and avoid the mistakes that so many companies make with disastrous results. This book, written and edited by the Corporate Network team is in two parts: - Part one examines new approaches to business in emerging market: what you need to think about, the various risks and how to get your approach right - Part two is aimed at helping firms prioritise emerging markets by giving a review of the different markets from the BRIC countries (Brazil, Russia, india and China) to the emerging economies of Eastern Europe, Asia and Africa Using the expertise built up over the years by The Economist Corporate Network team and the experiences of the hundreds of companies they have worked with, there is no more useful guide to getting to grips with the opportunities that emerging markets offer and how to take advantage of them. ISBN:B00MF1388I Author:Aidan Manktelow

The Power of Body Language How to Suc...

KShs1,799.00 KShs1,710.00
Brief Summary Nationally renowned body language expert Tonya Reiman illuminates what until now has been a gray area in interpersonal communication: harnessing the power of your nonverbal cues to get what you want out of "every" aspect of life, from professional encounters to personal relationships. Unlike other books on this fascinating topic, "The Power of Body Language" is your practical, personal playbook for getting what you desire from others -- and zoning in on what others are saying to you without words. Once you know the hidden meaning behind specific gestures, facial cues, stances, and body movements, you will possess a sixth sense that can be a life-changing, career-saving, trouble-shooting skill you will never leave home without! Learn how to: Take control of your own secret signals Gain trust -- and detect untrustworthiness Ace a job interview Shake hands (the right way) Make a dazzling first impression Exude confidence -- even when you're not feeling it Recognize if someone is lying Understand why men and women "speak" a different language Read a face to know a person's inner emotional state...and much more. In an insightful and engaging narrative, Tonya Reiman analyzes all of the components of body language -- the languages of the face, the body, space and touch, and sound. She shows you how to become a Master Communicator with The Reiman Rapport Method, a surefire system for building an instant connection with anyone, in any situation. And she shares the experiences of her clients, from executives to politicians to relationship seekers: Learn from Cindy, a confident and ambitious manager who turned her career around by altering the subconscious messages she was sending her male colleagues...and Peter, the wedding DJ whose client list blossomed as soon as he practiced the art of social smiling! Peppered with photos and fun facts, "The Power of Body Language" is as entertaining as it is instructive. Get the power to send and receive the messages you want -- and never be left in the dark again. ISBN:9781416559016 Author:Tonya Reiman

Social Entrepreneurship What Everyone...

KShs2,399.00 KShs2,280.00
Brief Summary In development circles, there is now widespread consensus that social entrepreneurs represent a far better mechanism to respond to needs than we have ever had before--a decentralized and emergent force that remains our best hope for solutions that can keep pace with our problems and create a more peaceful world. David Bornstein's previous book on social entrepreneurship, How to Change the World, was hailed by Nicholas Kristof in the New York Times as "a bible in the field" and published in more than twenty countries. Now, Bornstein shifts the focus from the profiles of successful social innovators in that book--and teams with Susan Davis, a founding board member of the Grameen Foundation--to offer the first general overview of social entrepreneurship. In a Q & A format allowing readers to go directly to the information they need, the authors map out social entrepreneurship in its broadest terms as well as in its particulars. Bornstein and Davis explain what social entrepreneurs are, how their organizations function, and what challenges they face. The book will give readers an understanding of what differentiates social entrepreneurship from standard business ventures and how it differs from traditional grant-based non-profit work. Unlike the typical top-down, model-based approach to solving problems employed by the World Bank and other large institutions, social entrepreneurs work through a process of iterative learning -- learning by doing--working with communities to find unique, local solutions to unique, local problems. Most importantly, the book shows readers exactly how they can get involved. Anyone inspired by Barack Obama's call to service and who wants to learn more about the essential features and enormous promise of this new method of social change, Social Entrepreneurship: What Everyone Needs to Know(R) is the ideal first place to look. ISBN:9780195396331 Author:David Bornstein and Susan Davis

How to Write and Give a Speech by Joa...

KShs1,799.00 KShs1,710.00
Brief Summary How to Write and Give a Speech: A Practical Guide For Executives, PR People, the Military, Fund-Raisers, Politicians, Educators, and Anyone Who Has to Make Every Word Count This newly updated guide offers sound advice on every aspect of writing and giving an effective speech. Filled with fresh examples and practical tips, this accessible book shows how to improve both the content and delivery of any presentation. Learn how to: • Assess an audience • Research your subject • Give team presentations • Speak to international audiences • Use humor • Create a memorable style • Handle copyright issues • Use PowerPoint and other audio-visuals • Handle Q&A sessions • Control nervousness Updated with brand new sections, this book will help both novices and experts speak with clarity, confidence, and clout. ISBN:9780312302733 Author:Joan Detz

Be a Brilliant Business Writer Write ...

KShs1,699.00 KShs1,615.00
Brief Summary Leverage the power of effective writing Be a Brilliant Business Writer gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of office politics. With its smart, savvy advice, Be a Brilliant Business Writer will help you write to boost the bottom line, win professional accolades, and gain greater job security. ISBN:9781580082228 Author:Diana Young and Jane Curry

Motivate Like a Ceo Communicate Your ...

KShs2,899.00 KShs2,755.00
Brief Summary The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose. In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You'll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable. Inside, you'll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you'll find helpful, easy-to-follow advice on how to communicate in a way that inspires people to act. Motivate Like a CEO teaches you how to: • Inspire people to embrace and share your vision • Speak with energy and confidence in tough situations • Turn challenges into opportunities • Get your team engaged, in the loop, and tracking real results • Make time in your schedule for sharing your message of motivation throughout your company • Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen. Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership. ISBN:9780071600293 Author:Suzanne Bates

Your Idea Can Make You Rich by Evan D...

KShs1,899.00 KShs1,805.00
Brief Summary Many of us dream of running our own business, but lack of experience and entrepreneurial skills often prevent people from making that first step. For those with the nous, confidence and, crucially, vision it should be easy - but a great idea doesn't mean investors will be queuing up at your door. In the BBC TV series Dragons' Den, entrepreneurs were put on the spot in front of a panel of potential investors. Given only minutes to pitch their idea, the pressure was on - some simply frazzled in the fiery breath of the dragons, others sweated it out, made it through and saw the money on the other side. Using case studies from the series, updates on the progress of the successes and failures - here's one of the successes, but who got the best deal? Tracie Herrtage wanted GBP 54,000 for her suspendable Le Beanock - think the bean bag meets the hammock suspended from high ceilings and lofts to replace your sofa at a price of around GBP 900! The male dominion of Dragons mocked the idea and thought the prices swung too high, the concept ungrounded and it wasn't an interesting proposition for their equity. Rachel Elnaugh wasn't put off and agreed that Tracie's vision hit a niche market. the tightest deal yet, buying 49 per cent of Tracie's company as sole investor. The done deal: 49 per cent company shares for GBP 54,000 investment. With essential insider advice and tips from the dragons themselves, this handbook will guide you through the hazardous process of finding your product, identifying your market, developing and maximising your business acumen, honing your presentation skills and finding the right partner. And most importantly, how to close the deal when you do find it. ISBN:9780091909154 Author:Evan Davis

The Six Value Medals by Edward de Bono

KShs1,599.00 KShs1,520.00
Brief Summary Traditional thinking habits of businesses need to be greatly improved. Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future. Corporate decisions depend on values. Disputes and conflicts often arise because of a clash of those values; each party in the dispute wants to pursue its own values, often at the expense of the other party. It is therefore essential that companies, managers and employees have a full understanding of the values of everyone involved to design a way forward that benefits all parties. From the bestselling author of How to Have a Beautiful Mind and Six Thinking Hats, this groundbreaking business book provides a basis for value assessment, an essential tool in decision-making for 21st century corporations. De Bono demonstrates that values come into all areas of thinking, behaviour and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organisational values, cultural values and perceptual values. By introducing a scoring system to rate different values as strong, sound, weak or remote de Bono helps readers to prioritise and make executive decisions that count. ISBN:9780091894597 Author:Edward de Bono

The Upside of the Downturn Ten Manage...

KShs2,499.00 KShs2,375.00
Brief Summary Never waste a crisis. Some businesses—and some people—will emerge from today’s economic tumult stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now. Geoff Colvin, one of America’s most respected business journalists, says even the scariest turbulence has an upside. The best managers know that conventional thinking won’t help them in tough times. They’re taking smart, practical steps—frequently unconventional and even counterintuitive—that will not only keep them strong, but will also distance them from the pack for years to come. The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employ¬ees are the only effective tactics. They see volatility as a rich opportunity to reinvent their organizations and lay the ground-work for future growth. Colvin shows us how these strategies really work, using examples of major companies that have successfully applied them. ISBN:9781591842965 Author:Geoff Colvin

On Competition by Michael Porter

KShs4,699.00 KShs4,465.00
Brief Summary For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership. This collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time. This collection is organized by topic, allowing the reader easy access to the wide range of Porter's work. Parts I and II present the frameworks for which Porter is best known--frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability to improving health-care delivery. Part IV explores how both nonprofits and corporations can create value for society more effectively by applying strategy principles to philanthropy. Part V explores the link between strategy and leadership. ISBN:9781422126967 Author:Michael Porter

Tough Calls from the Corner Office To...

KShs2,499.00 KShs2,375.00
Brief Summary Fortune 500 executive Harlan Steinbaum collects the wisdom of America’s most successful business leaders in this powerful and inspiring guide to decision-making for your life and career. Thirty-nine of America’s top executives, from ESPN’s Bill Rasmussen to United Airlines’ Gerald Greenwald, along with many other, relate the most important decisions of their careers, sharing why they struggled, how they decided, and what the lessons are they learned along the way—enabling you to achieve more, today. ISBN:9780062041678 Author:Harlan Steinbaum, Michael Steinbaum and Dave Conti

The Breakthrough Imperative How the B...

KShs2,499.00 KShs2,375.00
Brief Summary Every General Manager Today All The Way Up To The Ceo Is Expected By His Or Her Stakeholders To Achieve New Breakthroughs In Performance And Fast. Those Who Don’t Make Visible Progress Toward That Goal Within The First Year Or Two Will Likely Find Themselves Looking For Another Job. It Is Precisely Because Of This Growing Breakthrough Imperative That Managers Today, Whether In Corporations Or Nonprofits, Need To Get Off To A Fast Start. They Don’t Have Time For Mistakes Or For Going Back And Redoing What They Should Have Done Right In The First Place. But, Despite The Intensity Of These Pressures, Despite The High Expectations And Short Time Frames, A Number Of Ceos And General Managers Turn In Truly Exceptional Results. How Do They Meet and Exceed the Breakthrough Imperative? To Answer This Question, Consultants And Former Managers Mark Gottfredson And Steve Schaubert Interviewed More Than Forty Ceos From Both Industry And The Nonprofit Sector, Conducted An Intensive Study Of What Successful Managers Do Right And What Some Do Wrong And Drew On Their Own Combined Fifty-Plus Years Of Experience At Bain & Company, Where Their Insights Have Consistently Been Found In The Pages Of The Harvard Business Review. Together They Came Up With The Four Straightforward Principles Deceptively Simple Yet Remarkably Powerful That Everyone Must Follow To Succeed At Achieving Breakthrough Results: • Costs and Prices Always Decline • Competitive Position Determines Options • Customers and Profit Pools Don’t Stand Still • Simplicity Gets Results Although Seemingly Simplistic, Mastering These Four Laws Means Mastering the Basics of Great Management a Foundation on Which to Build the Rest of One’s Management Strategy. Whether you’re Managing A Small Work Group Or A Multinational Corporation, A Single Division or an Entire Nonprofit, The Breakthrough Imperative Presents These Core Laws of Business to Help You Determine Where You Are, Just How Far You Can Go, and How to Get There with Stellar Results. ISBN:9780061711480 Author:Mark Gottfredson and Steve Schaubert

All the Money in the World What the H...

KShs2,499.00 KShs2,375.00
Brief Summary How happy would you be if you had all the money in the world? The universal lament about money is that there is never enough. We spend endless hours obsessing over our budgets and investments, trying to figure out ways to stretch every dollar. We try to follow the advice of money gurus and financial planners, then kick ourselves whenever we spend too much or save too little. For all of the stress and effort we put into every choice, why are most of us unhappy about our finances? According to Laura Vanderkam, the key is to change your perspective. Instead of looking at money as a scarce resource, consider it a tool that you can use creatively to build a better life for yourself and the people you care about. For instance, the average couple spends $5,000 on engagement and wedding rings, making these pricey purchases largely because everyone else does. But what if you decided to spend $300 on rings and apply the rest to future date nights, weekend getaways, and thinking-of-you bouquets over the next ten years? In he long run, what would bring more joy to your marriage? Likewise, will owning a home with a pristine lawn and a two-car garage—the American Dream—really make you more satisfied? Or are you saving up for this investment just because financial planners tell you it’s worth it? Vanderkam shows how each of us can figure out better ways to use what we have to build the lives we want. Drawing on the latest happiness research as well as the stories of dozens of real people, Vanderkam offers a contrarian approach that forces us to examine our own beliefs, goals, and values. Among her advice: Laugh at the Joneses: It’s human nature to compare yourself to those around you, but you can create lifestyle hat rings you personal satisfaction without copying your neighbors. Give yourself the best weekend ever: Studies show that experiences often bring more pleasure than material goods. With a little planning and creativity, you can give yourself a memorable getaway without leaving town or going broke. Embrace the selfish joy of giving: Giving back not only helps you build karma, it also helps you build a community—which is much more fulfilling than a tax deduction. All the Money in the World is a practical and inspiring guide that shows how money can buy happiness—if we spend it wisely. ISBN:9781591844570 Author:Laura Vanderkam

Brand Sense Build Powerful Brands thr...

KShs2,699.00 KShs2,565.00
Brief Summary That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Martin Lindstrom shows for the first time how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way. ISBN:9780743267847 Author:Martin Lindstrom

Forces for Good The Six Practices of ...

KShs3,199.00 KShs3,040.00
Brief Summary An innovative guide to how great nonprofits achieve extraordinary social impact. What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact--from Habitat for Humanity to the Heritage Foundation--and distilled six counterintuitive practices that these organizations use to change the world. This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors and volunteers. Leslie R. Crutchfield (Washington, D.C.) is a managing director of Ashoka and research grantee of the Aspen Institute. Heather McLeod Grant (Palo Alto, CA) is a nonprofit consultant and advisor to Duke University's Center for the Advancement of Social Entrepreneurship and the Stanford Center for Social Innovation. Crutchfield and Grant were co-founding editors of Who Cares, a national magazine reaching 50,000 readers in circulation between 1993-2000. ISBN:9780787986124 Author:Leslie R Crutchfield