Showing 921–940 of 1355 results

Capital A Critique of Political Econo...

£21.50 £18.95
Brief Summary Unfinished at the time of Marx’s death in 1883 and first published with a preface by Frederick Engels in 1894, the third volume of Capital strives to combine the theories and concepts of the two previous volumes in order to prove conclusively that capitalism is inherently unworkable as a permanent system for society. Here, Marx controversially asserts that—regardless of the efforts of individual capitalists, public authorities or even generous philanthropists—any market economy is inevitably doomed to endure a series of worsening, explosive crises leading finally to complete collapse. But he also offers an inspirational and compelling prediction; that the end of capitalism will culminate in the birth of a far greater form of society. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators. ISBN:9780140445701 Author:Karl Marx

Capital Volume 1 by Karl Marx

£21.50 £19.00
Brief Summary Capital, one of Marx’s major and most influential works, was the product of thirty years close study of the capitalist mode of production in England, the most advanced industrial society of his day. This new translation of Volume One, the only volume to be completed and edited by Marx himself, avoids some of the mistakes that have marred earlier versions and seeks to do justice to the literary qualities of the work. The introduction is by Ernest Mandel, author of Late Capitalism, one of the only comprehensive attempts to develop the theoretical legacy of Capital. ISBN:9781539546290 Author:Karl Marx

The Airbnb Story

£12.00 £11.60
Brief Summary The Airbnb Story: How Three Guys Disrupted an Industry, Made Billions of Dollars ... and Plenty of Enemies. This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that has become, in under a decade, the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott. Airbnb is beloved by the millions of members in its "host” community and the travelers they shelter every night. And yet, even as the company has blazed such an unexpected path, this is the first book solely dedicated to the phenomenon of Airbnb. Fortune editor Leigh Gallagher explores the success of Airbnb along with the more controversial side of its story. Regulators want to curb its rapid expansion; hotel industry leader’s wrestle with the disruption it has caused them; and residents and customers alike struggle with the unintended consequences of opening up private homes for public consumption. This is also the first in depth study of Airbnb's leader, Brian Chesky, the quirky and curious young CEO, as he steers the company into new markets and increasingly uncharted waters. ISBN:9780753545591 Author:Leigh Gallagher

Profit First Transform Your Business ...

£18.50 £17.78
Brief Summary Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: • Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. • A small, profitable business can be worth much more than a large business surviving on its top line. • Businesses that attain early and sustained profitability have a better shot at achieiving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of." ISBN:9780735214149 Author:Mike Michalowicz

The Age of Capital 1848-1875

£13.00 £12.55
Brief Summary In the wake of the French Revolution & the Industrial Revolution, Europe underwent another revolution--this time a revolution of values. The author examines the rise of industrial capitalism and the consolidation of bourgeois culture, exploring the effects of mounting concentration of wealth, population migrations, and the domination of European culture. Integrating economics with political and intellectual developments, this account studies the cycles of boom & slump that characterize capitalist economies, of the victims & victors of the bourgeois ethos. ISBN:9780679772545 Author:Eric Hobsbawm

23 Things They Do not Tell You about ...

£14.00 £13.45
Thing 1: There is no such thing as free market. Thing 4: The washing machine has changed the world more than the Internet. Thing 5: Assume the worst about people, and you get the worst. Thing 13: Making rich people richer doesn't make the rest of us richer. If you've wondered how we did not see the economic collapse coming, Ha-Joon Chang knows the answer: We didn't ask what they didn't tell us about capitalism. This is a lighthearted book with a serious purpose: to question the assumptions behind the dogma and sheer hype that the dominant school of neoliberal economists-the apostles of the free market-have spun since the Age of Reagan. Chang, the author of the international bestseller Bad Samaritans, is one of the world's most respected economists, a voice of sanity-and wit-in the tradition of John Kenneth Galbraith and Joseph Stiglitz. 23 Things They Don’t Tell You about Capitalism equips readers with an understanding of how global capitalism works-and doesn't. In his final chapter, "How to Rebuild the World," Chang offers a vision of how we can shape capitalism to humane ends, instead of becoming slaves of the market. Ha-Joon Chang teaches in the Faculty of Economics at the University of Cambridge. His books include the bestselling Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism. His Kicking Away the Ladder received the 2003 Myrdal Prize, and, in 2005, Chang was awarded the Leontief Prize for Advancing the Frontiers of Economic Thought.  

Ten Rules for Strategic Innovators Fr...

£20.50 £19.68
Brief Summary Even world-class companies, with powerful and proven business models, eventually discover limits to growth. That's what makes emerging high-growth industries so attractive. With no proven formula for making a profit, these industries represent huge opportunities for the companies that are fast enough and smart enough to capture them first. But building tomorrow's businesses while simultaneously sustaining excellence in today’s demands a delicate balance. It is a mandatory quest, but one that is fraught with contradiction and paradox. Until now, there has been little practical guidance. Based on an in-depth, multiyear research study of innovative initiatives at ten large corporations, Vijay Govindarajan and Chris Trimble identify three central challenges: forgetting yesterday's successful processes and practices; borrowing selected resources from the core business; and learning how the new business can succeed. The authors make recommendations regarding staffing, leadership roles, reporting relationships, process design, planning, performance assessment, incentives, cultural norms, and much more. Breakthrough growth opportunities can make or break companies and careers. "Forget, Borrow, Learn" is every leader's guide to execution in unexplored territory. ISBN:9781591397588 Author:Vijay Govindarajan and Chris Trimble

The 10 Pillars of Wealth Mind Sets of...

£12.50 £12.08
Brief Summary Think like a multimillionaire: leave the 9 to 5 behind. The world has led you to believe that financial freedom is not something you can willfully create in your life. You have been taught to view wealth as something that happens only to a lucky few who win a random business lottery or are blessed with unimaginable talent. The TRUTH is that creating excessive financial wealth does not come down to luck or talent. It comes down simply to your beliefs, understanding, and views--the ''pillars'' that reinforce your every action. Alex Becker not only breaks down the most important pillars for you but also shows you how to bring them into your life TODAY to begin generating lifelong financial freedom. Discover how to: Successfully quit your 9 to 5 and take back your life without taking massive financial risks, Separate your time from money so that you are constantly getting paid (even in your sleep), Understand the lessons multimillionaires have learned through years of trial and error, Map out the exact steps needed to build million-dollar businesses, Skip time-wasting mistakes and learn how to make money quickly by focusing solely on what gets you paid. ISBN:9781612549200 Author:Alex Becker

The Ascent of Money A Financial Histo...

£18.50 £16.45
Niall Ferguson follows the money to tell the human story behind the evolution of finance, from its origins in ancient Mesopotamia to the latest upheavals on what he calls Planet Finance. Bread, cash, dosh, dough, loot, lucre, moolah, readies, the wherewithal: Call it what you like, it matters. To Christians, love of it is the root of all evil. To generals, it’s the sinews of war. To revolutionaries, it’s the chains of labor. But in The Ascent of Money, Niall Ferguson shows that finance is in fact the foundation of human progress. What’s more, he reveals financial history as the essential backstory behind all history. With the clarity and verve for which he is known, Ferguson elucidates key financial institutions and concepts by showing where they came from. What is money? What do banks do? What’s the difference between a stock and a bond? Why buy insurance or real estate? And what exactly does a hedge fund do? This is history for the present. Ferguson travels to post-Katrina New Orleans to ask why the free market can’t provide adequate protection against catastrophe. He delves into the origins of the subprime mortgage crisis.

The Richest Man Who Ever Lived: King ...

£21.50 £19.95
The Richest Man Who Ever Lived: King Solomon's Secrets to Success, Wealth, and Happiness. In this short, powerful book, multimillionaire and bestselling author Steven K. Scott reveals King Solomon’s breakthrough strategies to achieve a life of financial success and personal fulfillment. Steve Scott flunked out of every job he held in his first six years after college. He couldn’t succeed no matter how hard he tried. Then Dr. Gary Smalley challenged him to study the book of Proverbs, promising that in doing so he would achieve greater success and happiness than he had ever known. That promise came true, making Scott a millionaire many times over. In The Richest Man Who Ever Lived, Scott reveals Solomon’s key for winning every race, explains how to resolve conflicts and turn enemies into allies, and discloses the five qualities essential to becoming a valued and admired person at work and in your personal life. Scott illustrates each of Solomon’s insights and strategies with anecdotes about his personal successes and failures, as well as those of such extraordinary people as Benjamin Franklin, Thomas Edison, Oprah Winfrey, Bill Gates, and Steven Spielberg. At once inspiring and instructive, THE RICHEST MAN WHO EVER LIVED weaves the timeless truths of one of our greatest works of literature into a detailed roadmap for successful living today.

The Culture Code The Secrets Of Highl...

£13.50 £13.00
The answer is that they all owe their extraordinary success to their team-building skills. In The Culture Code, Daniel Coyle, New York Times bestselling author of The Talent Code, goes inside some of the most effective organizations in the world and reveals their secrets. He not only explains what makes such groups tick, but also identifies the key factors that can generate team cohesion in any walk of life. He examines the verbal and physical cues that bring people together. He determines specific strategies that encourage collaboration and build trust. And he offers cautionary tales of toxic cultures and advises how to reform them, above all demonstrating the extraordinary achievements that result when we know how to cooperate effectively. Combining cutting-edge science, on-the-ground insight and practical ideas for action, The Culture Code is a ground-breaking exploration of how the best groups operate that will change the way we think and work together.

Trump University Marketing 101 How to...

£12.50 £12.08
Brief summary Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers. Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience. In Trump University Marketing 101, Second Edition, you'll learn how to: • Master the basics of great marketing to grow your business • Adapt your marketing strategy to difficult economic conditions • Understand customers, competitors, and markets • Discover your target audiences • Position your product or service against the competition • Create a great brand from scratch • Market residential and commercial properties effectively • Develop powerful marketing plans • Increase customer satisfaction • Price your products for maximum profit • Use advertising and the Internet to promote your business • Employ guerrilla marketing techniques • And much more! ISBN:9780470453070 Author:Don Sexton

The Greatest The Quest for Sporting P...

£12.00 £11.60
Brief Summary What can Roger Federer teach us about the secret of longevity? What do the All Blacks have in common with improvised jazz musicians? What can cognitive neuroscientists tell us about what happens to the brains of sportspeople when they perform? And why did Johan Cruyff believe that beauty was more important than winning? Matthew Syed, the 'Sports Journalist of the Year 2016', answers these questions and more in a fascinating, wide-ranging and provocative book about the mental game of sport. How do we become the best that we can be, as individuals, teams and as organisations? Sport, with its innate sense of drama, its competitive edge, its psychological pressures, its sense of morality and its illusive quest for perfection, provides the answers. ISBN:9781473653658 Author:Matthew Syed

Business Gurus That Changed the World

£10.00 £9.70
Brief Summary The World’s Top Business Thinkers in One Book. A mustread for anyone working in or studying business, Business Gurus explains simply and clearly the most important elements from the world’s most influential leadership and management thinkers. All major gurus, both past and present, are featured, including: Michael Porter, Tom Peters, Peter Drucker, Michael Gerber, Peter Senge, Jim Collins, Ken Blanchard, Charles Handy, Richard Koch, John Kotter, Ricardo Semler, Stephen Covey, Seth Godin and many more. For each of these renowned thoughtleaders, Business Gurus explains their background, the main theories for which they are known, the context for these theories, and how they compare with other business thinking. And crucially, the book also looks at how each theory works in practice. With profiles of 28 of the world’s top business minds, Business Gurus is an essential introduction to business and leadership thinking. ISBN:9788184952834 Author:Ian Wallis

Move Fast and Break Things How Facebo...

£13.95 £12.95
Brief Summary Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy. A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age. Move Fast and Break Things tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms-Facebook, Amazon and Google-that now determine the future of the music, film, television, publishing and news industries. Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: tolerating piracy of books, music, and film while at the same time promoting opaque business practices and subordinating privacy of individual users to create the surveillance marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70%, book publishing, film and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google's YouTube today controls 60% of the streaming audio business and pays only 11% of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content. With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long. The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music and other forms of entertainment from a small group of companies poses a real threat to democracy. Move fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it. ISBN:9780316275774 Author:Jonathan Taplin

Londongrad From Russia with Cash the ...

£11.00 £10.65
Brief Summary The amazing true story of how London became home to the Russian super-rich. A dazzling tale of incredible wealth, ferocious disputes, beautiful women, private jets, mega-yachts, the world’s best footballers – and chauffeur-driven Range Rovers with tinted windows. A group of buccaneering Russian oligarchs made colossal fortunes after the collapse of communism – and many of them came to London to enjoy their new-found wealth. Londongrad tells for the first time the true story of their journeys from Moscow and St Petersburg to mansions in Mayfair, Knightsbridge and Surrey – and takes you into a shimmering world of audacious multi-billion pound deals, outrageous spending and rancorous feuds. But while London's flashiest restaurants echoed to Russian laughter and Bond Street shop-owners totted up their profits, darker events also played themselves out. The killing of ex-KGB man Alexander Litvinenko in London to the death – in a helicopter crash he all but predicted – of Stephen Curtis, the lawyer to many of Britain's richest Russians, chilled London's Russians and many of those who know them. This is the story of how Russia's wealth was harvested and brought to London – some of it spent by Roman Abramovich on his beloved Chelsea Football Club, some of it spent by Boris Berezovsky in his battles with Russia's all-powerful Vladimir Putin. Londongrad is a must-read for anyone interested in how vast wealth is created, the luxury it can buy and the power and intrigue it produces. ISBN:9780007356379 Author:Mark Hollingsworth and Stewart Lansley

The Knack How Street Smart Entreprene...

£12.95 £11.95
Brief Summary The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it 'the knack,' and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply 'the knack' to their own businesses. Brodsky and Burlingham offer essential advice such as: • Follow the numbers: that's the best way to spot problems before they become life threatening • Keep focusing on your real goal--it's amazingly easy to get sidetracked by secondary concerns • Don't get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur's reach. ISBN:9781591842217 Author:Norm Brodsky and Bo Burlingham

The Dark Net

£12.00 £11.60
Brief Summary Beyond the familiar online world that most of us inhabit – a world of Google, Hotmail, Facebook and Amazon – lies a vast and often hidden network of sites, communities and cultures where freedom is pushed to its limits, and where people can be anyone, or do anything, they want. A world that is as creative and complex as it is dangerous and disturbing. A world that is much closer than you think. The dark net is an underworld that stretches from popular social media sites to the most secretive corners of the encrypted web. It is a world that frequently appears in newspaper headlines, but one that is little understood, and rarely explored. The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures: trolls and pornographers, drug dealers and hackers, political extremists and computer scientists, Bitcoin programmers and self-harmers, libertarians and vigilantes. Based on extensive first-hand experience, exclusive interviews and shocking documentary evidence, The Dark Net offers a startling glimpse of human nature under the conditions of freedom and anonymity, and shines a light on an enigmatic and ever-changing world. ISBN:9780434023158 Author:Jamie Bartlett

Influence: The Psychology of Persuasi...

£23.00 £22.45
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

PreSuasion A Revolutionary Way to Inf...

£16.95 £14.95
Brief Summary What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds” a pre-suader must also change "states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasiondraws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes.” " ISBN:9781501109799 Author:Robert Cialdini