Due to their high production and availability, avocados have become one of the most consumed tropical fruits in the world, especially in American and European countries, which is attributed to a high health-conscious population and high disposable income of the people: Avocado is a healthy nutrient dense fruit that has been included as a supper food. These health benefits are boosting the demand for avocados globally, by acting as major driving forces behind their increasing worldwide demand.
Also, the expanding food retail businesses and the growing product launches of avocado-based foods have increased their demand in continental and other restaurant chaim all over the world. The demand from these countries is expected to continue further due to increasing population.
Seventy percent of the avocados in Kenya are grown by smallholder farmers who have 5-20 trees per homestead. The author maintains that Kenya has the best soil and other ecological conditions to be one of the leading players in global avocado trade where Kenyan peasant as well as medium and large-scale (avocado) farmers could benefit in their fight against poverty. The Avocado Market size is estimated at USD 22.69 billion in 2024, and is expected to reach USD 35.55 billion by 2029.