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Drawing on more than a decade of hands-on sales and management experience, Irene W. Muiruri shares the strategies, mindset, and proven techniques you need to take control of every sales conversation, handle objections with confidence, and close more deals.
This book goes beyond sales theory. It gives you practical tools you can apply immediately, including: • Proven techniques to take control of your sales conversations. • Real-world breakdowns to help you navigate difficult objections and challenging customers. • Actionable exercises designed to help you track your progress, improve your approach, and close more deals. • Sales psychology, prospecting and first impressions. It's not a book you read once and put away. It's a book you keep in your drawer as a source of inspiration and a go-to guide whenever you're faced with a sales situation you're not quite sure how to handle.East Africa's SME sector does not have an ambition problem. It has a systems problem.
Decoding Business Growth is a 250-page practitioner's guide built around the FPO Method™ — a proven three-pillar framework of Finance, People, and Operations developed from 15 real East African business case studies.
Who this book is for: — SME owners and founders (5–200 employees) making revenue but losing visibility on profit — Family business owners ready to separate personal from professional and build governance — Second-generation leaders preparing for succession — Operations and HR managers building structure in fast-growing teams — Any leader who is the bottleneck in their own business and wants out
Each chapter diagnoses a real business problem, applies the FPO framework, and closes with ready-to-use management tools you can implement in 30 days.
Stop working in your business. Start building one that works without you.
reenagore.net | Reena Gore — The Financial Systems Strategist
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