Showing 121–140 of 485 results

Using Semiotics in Retail: Leverage C...

KShs6,000.00 KShs5,790.00

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.

Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.

Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

The Big Con: How the Consulting Indus...

KShs3,990.00 KShs3,500.00
A vital and timely investigation into the opaque and powerful consulting industry—and what to do about it There is an entrenched relationship between the consulting industry and the way business and government are managed today that must change. Mariana Mazzucato and Rosie Collington show that our economies’ reliance on companies such as McKinsey & Company, Boston Consulting Group, Bain & Company, PwC, Deloitte, KPMG, and EY stunts innovation, obfuscates corporate and political accountability, and impedes our collective mission of halting climate breakdown. The “Big Con” describes the confidence trick the consulting industry performs in contracts with hollowed-out and risk-averse governments and shareholder value-maximizing firms. It grew from the 1980s and 1990s in the wake of reforms by the neoliberal right and Third Way progressives, and it thrives on the ills of modern capitalism, from financialization and privatization to the climate crisis. It is possible because of the unique power that big consultancies wield through extensive contracts and networks—as advisors, legitimators, and outsourcers—and the illusion that they are objective sources of expertise and capacity. In the end, the Big Con weakens our businesses, infantilizes our governments, and warps our economies. In The Big Con, Mazzucato and Collington throw back the curtain on the consulting industry. They dive deep into important case studies of consultants taking the reins with disastrous results, such as the debacle of the roll out of HealthCare.gov and the tragic failures of governments to respond adequately to the COVID-19 pandemic. The result is an important and exhilarating intellectual journey into the modern economy’s beating heart. With peerless scholarship, and a wealth of original research, Mazzucato and Collington argue brilliantly for building a new system in which public and private sectors work innovatively for the common good.

Nawiri: How To Prosper God’s Way

KShs1,500.00 KShs1,200.00
I dream of a financially powerful movement of believers: debt-free and wealthy- ravenously spending on the kingdom. Mighty takers, advancing and conquering territories, turning them into the Kingdoms of our God. That's why I wrote this book back in 2011- to inspire and arm you! It all began in 2007 as a personal search in the scripture for answers as I could not reconcile the gap between what the Bible says and my financial situation then; I was stuck and drowning in debt. Seventeen years later, God has blessed me beyond measure- I am grateful. So, I dared to publish and share with you these secret truths from a personal journal because I care. I want to help you prosper, too. And so does God. The book, which comes in a fresh revelation of God's word, is crafted as a deeply-reflective and result-oriented educational program to do just that- help you prosper. It reveals how-to secret truths and practical wisdom that, applied, can set you on a turnaround path to true financial freedom. The book is perfect for individual and small-group study. Turn the page and join me on a march to financial freedom!

The Minimalist Entrepreneur: How Grea...

KShs3,000.00 KShs2,790.00
A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how • start then learn • build a community, then solve a problem for them • charge for something even before you’ve built anything • avoid running out of money and, more importantly, energy • run a tight ship amid the rise of the gig economy and remote work • own a business without it owning you back. The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building.

The Perfection Trap: The Power Of Goo...

KShs3,000.00 KShs2,490.00
Today, burnout and depression are at record levels, driven by a combination of intense workplace competition, the comparative world of social media, the quest for elite credentials, and helicopter parenting. Society continually broadcasts the need to want more, and that we have to be perfect to get it. Why is this a trap, and how can we escape it? Gathering a wide range of contemporary evidence, acclaimed professor at the London School of Economics Thomas Curran calls for both a mindset shift and broader, societal change. He explores the paradoxical effects of perfectionism on everything from performance to social and financial inequality, and shows what we can do as individuals to resist the modern-day pressure to be perfect - and how we can create a culture that celebrates the joys of imperfection. If you've ever felt overwhelmed by the soul-crushing need to compete for more or to be the best, The Perfection Trap is for you. Learn to prioritise what's important, meet the world where it is and strive for purpose instead of more by embracing the power of 'good enough' in your life.

Calm Down, It’s Just a Business...

KShs2,500.00 KShs2,000.00
In These Pages..... Armed with a Bachelor of Commerce degree in Management Science and CPA, some experience across Africa, a dream and a whooping one million Kenyan shillings, the Author takes a leap of faith out of secure, but unfulfilling employment into the deep waters of business. In his professionally-designed business plan, the Author is confident that within six months, he will have turned his start-up into a thriving profit-making conglomerate that will meet all his financial responsibilities. As six months turn into several years with no profits but mounting debts, his once bright vision begins to dim and depression swiftly takes up residence in his mind. Never one to give up, the Author diligently scours the Internet, follows his mentor’s guidance, reads a myriad books and reflects on his journey. He sheds the depression that had threatened to engulf him, finds and executes the winning formula for success in business and suddenly, any doors he knocks on, seem to open with little effort on his part. In his generosity of spirit, he now shares these secrets with you so that your journey may be smoother and maybe even shorter.

The Change Book: Fifty models to expl...

KShs3,000.00 KShs2,490.00
How do you make your way in a fast-changing world? Why do we have less and less time? Why are some people unfaithful? Who governs the world? This book is about change - from the small and seemingly insignificant transitions in our day-to-day lives, to the big and almost incomprehensible shifts in human history. Because if we want to make change happen ourselves, we have to understand it first. Distilling expert wisdom and complex theories, the authors of the bestselling The Decision Book present fifty simple and effective models to help us make sense of our changing world. Everything is in a constant state of change, from the personal and political to economics and the environment. Whether you're buying a new car, deciding who to vote for, or making an investment, this little book offers surprisingly simple explanations of the biggest theories of transformation that will help you see the world anew - and radically challenge some of your preconceived ideas.

The Get Things Done Book: 41 Tools to...

KShs3,000.00 KShs2,490.00
LEARN THE TECHNIQUES YOU NEED TO STOP PROCRASTINATING AND START GETTING THINGS DONE Every day we begin new projects, or try to find pleasure in the ones we're working on - and above all, we hope one day we'll finish them! But in a disjointed, distracting world it's often hard to find the motivation and focus necessary. This compact book brings together 41 of the best productivity models. From world-famous techniques to the best-kept secrets of the professionals, this book is full of big ideas that actually work - distilled to their essence. You'll find out how to achieve deep work, compartmentalise tasks and identify your priorities - as well as how to build confidence, find your circle of competence and even learn to work with difficult people. Stylish and compact, this little book is a powerful asset. Whether you need to pull off a new project, assess what you've achieved so far, or even just understand your own working habits, this unique book has all the tools you need.

Putting the Public Back in Public Rel...

KShs3,000.00 KShs2,890.00
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

How to Write a Marketing Plan by John...

KShs2,000.00 KShs1,890.00
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

Rule of 72: How to Compound Your Mone...

KShs3,000.00 KShs2,790.00
Tom Jacobs and John Del Vecchio, authors of the best-selling book What's Behind the Numbers?, have now come out with their next best seller, The Rule of 72. In an era where it is easy to be skeptical with how companies manage their funds, Tom and John teach that there is a way to find companies that are actually willing to pay investors to own their stocks. These experienced and highly successful investment experts review the principles of the Rule of 72, explain the best ways to evaluate financial risks, and review the six tests for grading stocks. Tom and John explain the trifecta for how to grow financial armor and protect your money from self-interested company management and the financial services industry. The book also includes interesting facts that you may not already know. Regardless of your investment experience or financial management knowledge, this is a must-listen for everyone.

MASTERING the Art of Modern Authorship

KShs1,000.00 KShs800.00
Embark on a transformative literary journey with "Succeeding as a Writer in the Digital Age," an essential guide that unlocks the secrets to triumph in the ever-evolving realm of publishing. Discover the unparalleled power of effective marketing as you unleash your creative potential, delve into diverse publishing options, and master the art of captivating readers in the digital era. With expert insights and proven strategies, this captivating resource empowers writers of all levels to conquer the 21st-century literary landscape and carve their names in the annals of success. Don't miss out on this indispensable tool to propel your writing career to new heights.

Bargaining with the Devil: When to Ne...

KShs3,500.00 KShs3,200.00
The art of negotiation—from one of the country’s most eminent practitioners and the Chair of the Harvard Law School’s Program on Negotiation. One of the country’s most eminent practitioners of the art and science of negotiation offers practical advice for the most challenging conflicts—when you are facing an adversary you don’t trust, who may harm you, or who you may even feel is evil. This lively, informative, emotionally compelling book identifies the tools one needs to make wise decisions about life’s most challenging conflicts.

Leading the Revolution: How to Thrive...

KShs2,790.00 KShs2,290.00
One of the world's preeminent business thinkers and co-author of the bestseller, Competing for the Future, Gary Hamel has helped set the management agenda for three decades. Now, he brings us into the twenty-first century with Leading the Revolution, which spent time on The New York Times, The Wall Street Journal, USA Today, and Business Week bestseller lists, among others. Hamel lays out an innovative action plan for any company or individual intent on becoming—and staying—an industry revolutionary, for years to come. By drawing on the success of "gray haired revolutionaries" like Charles Schwab, Virgin, and GE Capital—companies that are always thinking ahead of the game and growing in new directions—and profiling individuals such as Ken Kutaragi, one of the pioneers of Sony Playstation, Hamel explains how companies can continue to grow, innovate, and achieve success, even in a chaotic world market. With insight culled from years of experience, Hamel: • Explores where revolutionary new business concepts come from • Identifies the key design criteria for building companies that are activist-friendly and revolution-ready • Shows how to avoid becoming "one-vision wonders" • Demonstrates how to harness the imagination of every employee • Explains how to develop new financial measures that focus on creating new wealth Packed with practical advice, Leading the Revolution is an accessible read, perfect for both businesses and individuals that don't want to get caught in the slow lane in the race for success in the twenty-first century.

Mavericks at Work: Why the Most Origi...

KShs1,990.00 KShs1,690.00
The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success. Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win? That’s the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for business.

The Winning Strategy by Dr Mary Mugo

KShs2,500.00 KShs2,000.00
One of the keys to organizational success is strategic positioning in the market in which the organization operates, with the aim of gaining a competitive advantage. A fish will eventually die if it is out of the water and a bird thrown in water cannot fly, hence the need for any organization to understand the environment in which it operates, formulate winning strategies and achieve above-average returns. This book systematically and practically explains the process of strategic planning from crafting mission, vision, and objectives to how an organization can analyze its internal and external environment and competitors. The book discusses how an organization can effectively formulate, implement, evaluate, and monitor its strategies. An organization that drifts through without any plan has no future and is likely to die or not earn above-average returns. This is an easy-to-read book with relevant practical exercises at the end of every chapter to help the reader fully understand and apply the lessons learned. This book will help any organization to know where they are, where they are going, and how to get there because doing the wrong thing efficiently has no eventual benefit to the organization.

Mission Economy: A Moonshot Guide to ...

KShs2,000.00 KShs1,790.00
Capitalism is in crisis. The rich have gotten richer—the 1 percent, those with more than $1 million, own 44 percent of the world's wealth—while climate change is transforming—and in some cases wiping out—life on the planet. We are plagued by crises threatening our lives, and this situation is unsustainable. But how do we fix these problems decades in the making? Mission Economy looks at the grand challenges facing us in a radically new way. Global warming, pollution, dementia, obesity, gun violence, mobility—these environmental, health, and social dilemmas are huge, complex, and have no simple solutions. Mariana Mazzucato argues we need to think bigger and mobilize our resources in a way that is as bold as inspirational as the moon landing—this time to the most ‘wicked’ social problems of our time.. We can only begin to find answers if we fundamentally restructure capitalism to make it inclusive, sustainable, and driven by innovation that tackles concrete problems from the digital divide, to health pandemics, to our polluted cities. That means changing government tools and culture, creating new markers of corporate governance, and ensuring that corporations, society, and the government coalesce to share a common goal. We did it to go to the moon. We can do it again to fix our problems and improve the lives of every one of us. We simply can no longer afford not to.

Blossom Through Teenage hood by Ivy Akii

KShs1,200.00 KShs1,000.00
Unlock the key to navigating the crucial and fragile stage of adolescence with the 2nd edition of 'Blossom Through Teenagehood'. Filled with fun activities, real case studies, tips, and illustrations, this book guides personal growth and self-assessment. Not only will it aid in your personal development, but it also aims to decrease teen pregnancies in society.

Toyota Under Fire: Lessons for Turnin...

KShs6,900.00 KShs6,300.00
Toyota Under Fire, 2011 Shingo Prize Winner, takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of over 10 million vehicles. Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger-lessons that can be applied to any management crisis in any industry.

Management Lessons from Taiichi Ohno:...

KShs7,000.00 KShs6,300.00
The 15 most powerful practices for guiding breakthrough productivity improvements in any company Management Lessons From Taiichi Ohno provides firsthand knowledge of the tools, techniques, and challenges to implementing the Lean values of the Toyota Production System (TPS) in an organization. Takehiko Harada spent four decades applying Lean principles at Toyota with Taiichi Ohno, and the motivating insights he shares on maintaining a Lean culture are peerless. More than a set of rules for managers and executives to implement, this personal guidebook is from the heart in an attempt to see other companies enjoy the rewards of the TPS values Toyota leaders dedicated their lives to serving. It puts you in touch with the actual people who learned the key to success is creating a workforce of smiling employees who find purpose to their work. Real-world examples from Toyota as well as other companies striving to practice TPS/Lean fully demonstrate:
  • The 15 sayings of Taiichi Ohno―what his words mean and how his philosophies are practiced throughout Toyota
  • The 4 Stages of Things―a very useful method for visiting the gemba, which is where the action takes place
  • The managerial role―what management at the frontline should be, how it is different from a supervisor’s duties, and the critical motivational elements to creating a vibrant, happy workplace
  • Bridging the cultural gap―indispensable wisdom for deploying the Toyota method in non-Japanese cultures