Showing 8821–8840 of 23093 results

The Messy Middle by Scott Belsky

KShs3,000.00 KShs2,890.00
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture. The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweet green, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.  

Capital and Ideology by Thomas Piketty

KShs10,000.00 KShs9,290.00
The epic successor to one of the most important books of the century: at once a retelling of global history, a scathing critique of contemporary politics, and a bold proposal for a new and fairer economic system. Thomas Piketty's bestselling Capital in the Twenty-First Century galvanized global debate about inequality. In this audacious follow-up, Piketty challenges us to revolutionize how we think about politics, ideology, and history. He exposes the ideas that have sustained inequality for the past millennium, reveals why the shallow politics of right and left are failing us today, and outlines the structure of a fairer economic system. Our economy, Piketty observes, is not a natural fact. Markets, profits, and capital are all historical constructs that depend on choices. Piketty explores the material and ideological interactions of conflicting social groups that have given us slavery, serfdom, colonialism, communism, and hypercapitalism, shaping the lives of billions. He concludes that the great driver of human progress over the centuries has been the struggle for equality and education and not, as often argued, the assertion of property rights or the pursuit of stability. The new era of extreme inequality that has derailed that progress since the 1980s, he shows, is partly a reaction against communism, but it is also the fruit of ignorance, intellectual specialization, and our drift toward the dead-end politics of identity. Once we understand this, we can begin to envision a more balanced approach to economics and politics. Piketty argues for a new "participatory" socialism, a system founded on an ideology of equality, social property, education, and the sharing of knowledge and power. Capital and Ideology is destined to be one of the indispensable books of our time, a work that will not only help us understand the world, but that will change it.

The Rational Optimist by Matt Ridley

KShs1,890.00
Brief Summary The Rational Optimist: How Prosperity Evolves. Life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down — all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people’s lives as never before. The pessimists who dominate public discourse insist that we will soon reach a turning point and things will start to get worse. But they have been saying this for two hundred years. Yet Matt Ridley does more than describe how things are getting better. He explains why. Prosperity comes from everybody working for everybody else. The habit of exchange and specialization—which started more than 100,000 years ago—has created a collective brain that sets human living standards on a rising trend. The mutual dependence, trust, and sharing that result are causes for hope, not despair. This bold book covers the entire sweep of human history, from the Stone Age to the Internet, from the stagnation of the Ming empire to the invention of the steam engine, from the population explosion to the likely consequences of climate change. It ends with a confident assertion that thanks to the ceaseless capacity of the human race for innovative change, and despite inevitable disasters along the way, the twenty-first century will see both human prosperity and natural biodiversity enhanced. Acute, refreshing, and revelatory, The Rational Optimist will change your way of thinking about the world for the better. ISBN:9780061452055 Author:Matt Ridley

The Buddha and the Badass by Vishen L...

KShs3,500.00 KShs2,990.00
Brief Summary The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work. Forget hustling. This book will disrupt your deeply held beliefs about work, success, and, indeed, life. If you’re the average person in the developed world, you spend 70 percent of your waking hours at work. And if you’re the average person, you’re miserable for most of those hours. This is simply not an acceptable state of affairs for your one shot at life. No matter your station, you possess incredible unique powers. It’s a modern myth that hard work and hustle are the paths to success. Inside you is a soul. And once you unleash it fully into the domain of work, magic happens. Awakening the Buddha and the Badass inside you is a process that will disrupt the way you work altogether. You’ll gain access to tools that bend the very rules of reality. • The Buddha is the archetype of the spiritual master. The person who can live in this world but also move with an ease, grace, and flow that comes from inner awareness and alignment. • The Badass is the archetype of the changemaker. This is the person who is out there creating change, building, coding, writing, inventing, leading. The badass represents the benevolent disruptor—the person challenging the norms so we can be better as a species. Once you integrate the skill sets of both archetypes, you will experience life at a different level from most people. You will operate from a space of bliss, ease, inspiration, and abundance. The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work will show you how. Author of the New York Times bestseller The Code of the Extraordinary Mind and founder of Mindvalley, Vishen Lakhiani has turned his own life and company into his research lab. He’s codified everything he’s learned into the how-to steps in this book. The Buddha and the Badass teaches you how to master your work and your life. ISBN:9780593138168 Author:Vishen Lakhiani

The African Slave Trade by Basil Davi...

KShs2,799.00 KShs2,660.00
Brief Summary Basil Davidson states that by examining three important areas of Africa in the history of slavery 'against a general background of their time and circumstance' he was taking 'a fresh look at the oversea slave trade, the steady year-by-year export of African labour to the West Indies and the Americas that marked the greatest and most fateful migration - forced migration - in the history of man. ISBN:9780852557983 Author:Basil Davidson

When to Walk Away by Gary Thomas

KShs2,900.00 KShs2,590.00
Brief Summary When to Walk Away: Finding Freedom from Toxic People. Your life's calling is too important to let toxic people take it away. When to Walk Away draws from biblical and modern stories to equip you to handle toxic people in your life and live true to your God-given purpose. As Christians, we often feel the guilt and responsibility of meeting the needs of unhealthy people in our lives. Whether a sibling, parent, spouse, coworker, or friend, toxic people frequently seek to frustrate our life's calling. While you're seeking first God's kingdom, they're seeking first to distract your focus and delay your work. Instead of attempting the impossible task of mollifying toxic people, it's time we dedicate our energy to the only worthwhile effort: completing the work God has given us by investing in reliable people. It's only when we learn to say no to bad patterns that we can say yes to the good work God has planned for us. Drawing from years serving as a pastor, Gary Thomas (bestselling author of Sacred Marriage) looks at biblical examples from the lives of Jesus, Paul, and Nehemiah to give you insightful, biblical takeaways that you can apply right away. You'll discover how to: Learn the difference between difficult people and toxic people Find refuge in God when you feel under attack Discern when to walk away from a toxic situation Keep a tender heart even in unhealthy relationships Grow your inner strength and invest in reliable people We can't let others steal our joy or our mission. It's time to strengthen our defense, learn to set healthy boundaries, and focus on our God-given purpose. It's time to know When to Walk Away. ISBN:9780310346760 Author:Gary Thomas

Miles The autobiography by Miles Davi...

KShs999.00 KShs950.00
Brief Summary For more than forty years Miles Davis has been in the front rank of American music. Universally acclaimed as a musical genius, Miles is one of the most important and influential musicians in the world. The subject of several biographies, now Miles speaks out himself about his extraordinary life. Miles: The Autobiography, like Miles himself, holds nothing back. For the first time Miles talks about his five-year silence. He speaks frankly and openly about his drug problem and how he overcame it. He condemns the racism he has encountered in the music business and in American society generally. And he discusses the women in his life. But above all, Miles talks about music and musicians, including the legends he has played with over the years: Bird, Dizzy, Monk, Trane, Mingus, and many others. The man who has given us some of the most exciting music of the past few decades has now given us a compelling and fascinating autobiography, featuring a concise discography and thirty-two pages of photographs. ISBN:9780671725822 Author:Miles Davis and Quincy Troupe

Iron Ambition My Life With Cus Damato...

KShs1,499.00 KShs1,425.00
Brief Summary From the former heavyweight champion and New York Times bestselling memoirist, an intimate and revealing look at the life and leadership lessons of Cus D'Amato, the legendary boxing trainer and Mike Tyson's surrogate father. When legendary boxing trainer Cus D'Amato first saw thirteen year old Mike Tyson spar in the ring, he proclaimed, "That's the heavyweight champion of the world." D'Amato, who had previously managed the careers of Floyd Patterson and Jose Torres, would go on to train the young boxer for several years, and died a few months before Tyson became the youngest heavyweight champion in history. In Tyson's best-selling memoir Undisputed Truth, he recounted the role D'Amato played in his formative years, legally adopting him at age sixteen after his mother died and shaping him both physically and mentally after years of living in fear and poverty. Here, Tyson elaborates on the life lessons that D'Amato passed down, and reflects on how the trainer's words of wisdom continue to resonate with him outside the ring. ISBN:9781524750695 Author:Mike Tyson

Midnight in Chernobyl by Adam Higginb...

KShs3,099.00 KShs2,945.00
Brief Summary Midnight in Chernobyl: The Untold Story of the World's Greatest Nuclear Disaster. The definitive, dramatic untold story of the Chernobyl nuclear power plant disaster, based on original reporting and new archival research. April 25, 1986, in Chernobyl, was a turning point in world history. The disaster not only changed the world’s perception of nuclear power and the science that spawned it, but also our understanding of the planet’s delicate ecology. With the images of the abandoned homes and playgrounds beyond the barbed wire of the 30-kilometer Exclusion Zone, the rusting graveyards of contaminated trucks and helicopters, the farmland lashed with black rain, the event fixed for all time the notion of radiation as an invisible killer. Chernobyl was also a key event in the destruction of the Soviet Union, and, with it, the United States’ victory in the Cold War. For Moscow, it was a political and financial catastrophe as much as an environmental and scientific one. With a total cost of 18 billion rubles—at the time equivalent to $18 billion—Chernobyl bankrupted an already teetering economy and revealed to its population a state built upon a pillar of lies. The full story of the events that started that night in the control room of Reactor No.4 of the V.I. Lenin Nuclear Power Plant has never been told—until now. Through two decades of reporting, new archival information, and firsthand interviews with witnesses, journalist Adam Higginbotham tells the full dramatic story, including Alexander Akimov and Anatoli Dyatlov, who represented the best and worst of Soviet life; denizens of a vanished world of secret policemen, internal passports, food lines, and heroic self-sacrifice for the Motherland. Midnight in Chernobyl, award-worthy nonfiction that reads like sci-fi, shows not only the final epic struggle of a dying empire but also the story of individual heroism and desperate, ingenious technical improvisation joining forces against a new kind of enemy. ISBN:9781501134616 Author:Adam Higginbotham

Cloud Atlas by David Mitchell

KShs2,290.00 KShs1,990.00
Brief Summary A postmodern visionary who is also a master of styles of genres, David Mitchell combines flat-out adventure, a Nabokovian lore of puzzles, a keen eye for character, and a taste for mind-bending philosophical and scientific speculation in the tradition of Umberto Eco, Haruki Murakami, and Philip K. Dick. The result is brilliantly original fiction as profund as it is playful. Now in his new novel, David Mitchell explores with daring artistry fundamental questions of reality and identity. Cloud Atlas begins in 1850 with Adam Ewing, an American notary voyaging from the Chatham Isles to his home in California. Along the way, Ewing is befriended by a physician, Dr. Goose, who begins to treat him for a rare species of brain parasite. . . . Abruptly, the action jumps to Belgium in 1931, where Robert Frobisher, a disinherited bisexual composer, contrives his way into the household of an infirm maestro who has a beguiling wife and a nubile daughter. . . . From there we jump to the West Coast in the 1970s and a troubled reporter named Luisa Rey, who stumbles upon a web of corporate greed and murder that threatens to claim her life. . . . And onward, with dazzling virtuosity, to an inglorious present-day England; to a Korean superstate of the near future where neocapitalism has run amok; and, finally, to a postapocalyptic Iron Age Hawaii in the last days of history. But the story doesn’t end even there. The narrative then boomerangs back through centuries and space, returning by the same route, in reverse, to its starting point. Along the way, Mitchell reveals how his disparate characters connect, how their fates intertwine, and how their souls drift across time like clouds across the sky. As wild as a videogame, as mysterious as a Zen koan, Cloud Atlas is an unforgettable tour de force that, like its incomparable author, has transcended its cult classic status to become a worldwide phenomenon. ISBN:9780375507250 Author:David Mitchell

The Hidden Scars of Female Genital Mu...

KShs2,500.00 KShs1,999.00
Brief Summary The Hidden Scars of Female Genital Mutilation: The cultural struggle of the girl child. Sadia Hussein is an FGM survivor, an iron lady, fearless champion, courageous and brave Muslim lady from Wardei community in Tana River county who is fighting for women rights and to eradicate FGM, child marriage, teenage pregnancies rape and defilement. She is a role model to many girls and holds a degree in Business management from East African University. She was recognized and fated as a National Heroine by the State in 2019 by the President of Kenya, His excellency Uhuru Kenyatta and also awarded Young achievers Award by the Anti FGM Board, 2019.

Brands on a Mission by Myriam Sidibe ...

KShs3,999.00 KShs3,899.00
Brief Summary Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike. ISBN:9780367428334 Author:Myriam Sidibe

The Future of Capitalism Facing the N...

KShs2,799.00 KShs2,660.00
Brief Summary From world-renowned economist Paul Collier, a candid diagnosis of the failures of capitalism and a pragmatic and realistic vision for how we can repair it. Deep new rifts are tearing apart the fabric of the United States and other Western societies: thriving cities versus rural counties, the highly skilled elite versus the less educated, wealthy versus developing countries. As these divides deepen, we have lost the sense of ethical obligation to others that was crucial to the rise of post-war social democracy. So far these rifts have been answered only by the revivalist ideologies of populism and socialism, leading to the seismic upheavals of Trump, Brexit, and the return of the far-right in Germany. We have heard many critiques of capitalism but no one has laid out a realistic way to fix it, until now. In a passionate and polemical book, celebrated economist Paul Collier outlines brilliantly original and ethical ways of healing these rifts—economic, social and cultural—with the cool head of pragmatism, rather than the fervor of ideological revivalism. He reveals how he has personally lived across these three divides, moving from working-class Sheffield to hyper-competitive Oxford, and working between Britain and Africa, and acknowledges some of the failings of his profession. Drawing on his own solutions as well as ideas from some of the world’s most distinguished social scientists, he shows us how to save capitalism from itself—and free ourselves from the intellectual baggage of the twentieth century. ISBN:9780062748669 Author:Paul Collier

The Suicidal State in Somalia The Ris...

KShs11,999.00 KShs11,400.00
Brief Summary This book is a critical reposition of the study of military regimes in Africa. Documenting and delving deep into the reign and rule of General Mohamed Siad Barre regime in Somalia from 1969 up to 1991, the book puts emphasis on African agencies—ostensibly shaped by external beneficiaries and patrons—over what went wrong with Africa after the much-awaited post-colonial period. It does so by critically engaging with the wider theoretical and conceptual frameworks in African Studies which more often than not tend to attribute the post-colonial African State raptures to colonialism. The main thesis of the book is that colonialism left Africa on its own space wherein African leaders could have made a difference. By putting discrete perspectives into historical context, the book circumnavigates through comparative and comprehensive holistic approach to the Siad Barre regime to reveal how colonialism did not produce less than what criminalisation of the State resulted in Somalia. This empirical analysis is crucial to understanding the contemporary conundrum facing the Somali world today. The argument is that the contemporary conflicts are not only attributable to—but also because of—the past plunders of the post-colonial leaders trained by the departed colonial authorities. Employing nuanced analytic concepts and categories, the aim of the book is to refine the past to recapture the present and envision the future. Framing new ways of analyzing military regimes in Africa begins with (re)assessment of how the Siad Barre regime was previously approached. Marshalling extensive and extraordinary amount of sources, the book unveils the intricacies and contradictions of the dictatorship and its impact on the Somali psyche. The book locates the evolution of the regime within the wider context of the Cold War political contestation between the East and the West. Unparalleled in-depth and analysis, this book is the first full-length scholarly study of the Siad Barre regime systematically explaining the politics and process of the dictatorial rule. The historicity of exploring Somali State trajectory entails employing a Braudelian longue durée approach. Thus, three interrelated sets of contexts/questions inform the study: how Siad Barre himself came into power, how he ruled and maintained his authoritarian reign over the Somalis and who had assisted him from inside and outside the Somali world. ISBN:9780761867203 Author:Mohamed Haji Ingiriis

Manners in Islam Al Adab al Mufrad

KShs2,699.00 KShs2,565.00
Brief Summary Imam al-Bukhari is world-renowned for his major work, 'al Jami' al Sahih' (Sahih al Bukhari), but he has also produced a number of other works, including 'al Adab al Mufrad', here translated into English. This book is a compilation of ahadith from various sources. Includes an excellent introduction to the study of Hadith and sayings of Prophet Muhammad on over 500 topic areas including: treatment of parents and children, maintaining a good nature, hospitality, knowing how to ask Allah, making light of others, and much more. Arabic text w/English translation. Topics Include: Translator's Introduction Chapter in Explanation of the Verse: We have enjoined upon people goodness towards their parents" Being Good to One's Mother Being Good to One's Father Doing Good to One's Parents Even if They Are Unjust Those Who Are Good to Their Parents Will Be Given Long Life by Allah Those Who Do Not Seek Forgiveness for Pagan Parents Doing Good to a Pagan Parent Not Cursing One's Parents Punishment for Disobedience to One's Parents Doing Good for Parents after Their Death Doing Good to Those with Whom One's Father Maintained Relations One's Duty to Maintain Relations Allah Loves Those Who Maintain Family Ties Doing Good to the Nearest and Then the Nearest of Kin Good Character and Understanding Miserliness Honest Wealth The Requirement to Help the Needy Praying for Good Manners The Virtues of Elders ISBN:B00CF6RM5I Author:Imam al Bukhari

Airlift to America How Barack Obama S...

KShs2,999.00 KShs2,850.00
Brief Summary This is the long-hidden saga of how a handful of Americans and East Africans fought the British colonial government, the U.S. State Department, and segregation to transport to, or support at, U.S. and Canadian universities, between 1959 and 1963, nearly 800 young East African men and women who would go on to change their world and ours. The students supported included Barack Obama Sr., future father of a U.S. president, Wangari Maathai, future Nobel Peace Prize laureate, as well as the nation-builders of post-colonial East Africa -- cabinet ministers, ambassadors, university chancellors, clinic and school founders. The airlift was conceived by the unusual partnership of the charismatic, later-assassinated Kenyan Tom Mboya and William X. Scheinman, a young American entrepreneur, with supporting roles played by Jackie Robinson, Harry Belafonte, Sidney Poitier, and Martin Luther King, Jr. The airlift even had an impact on the 1960 presidential race, as Vice-President Richard Nixon tried to muscle the State Department into funding the project to prevent Senator Jack Kennedy from using his family foundation to do so and reaping the political benefit. The book is based on the files of the airlift's sponsor, the African American Students Foundation, untouched for almost fifty years. ISBN:9780312570750 Author:Tom Shachtman

The Legacies of Julius Nyerere

KShs3,390.00
Brief Summary The Legacies of Julius Nyerere: Influences on Development Discourse and Practice in Africa. Julius Kambarage Nyerere is widely recognized as one of the most important African figures of the twentieth century. From politics to economics to language policy and education, Nyerere has had an important influence on development discourse and practice in Africa and beyond. The essays in this book offer a critical reflection of these influences good, bad, and undecided. Written by scholars with extensive experience in development debates in Tanzania and other parts of Africa, the essays cover a wide range of themes and points of view. Contributors include Ngugi wa Thiong'o, John S Saul, Julius Nyang'oro, Cranford Pratt, Gerry Helleiner, Colin Leys, Eunice Njeri Sahle, and David A McDonald. ISBN:9780865438828 Author:David McDonald and Eunice Njeri Sahle

Twisted: The Tangled History of Black...

KShs1,799.00 KShs1,710.00
Brief Summary Stamped from the Beginning meets You Can't Touch My Hair in this timely and resonant essay collection from Guardian contributor and prominent BBC race correspondent Emma Dabiri, exploring the ways in which black hair has been appropriated and stigmatized throughout history, with ruminations on body politics, race, pop culture, and Dabiri’s own journey to loving her hair. Emma Dabiri can tell you the first time she chemically straightened her hair. She can describe the smell, the atmosphere of the salon, and her mix of emotions when she saw her normally kinky tresses fall down her shoulders. For as long as Emma can remember, her hair has been a source of insecurity, shame, and—from strangers and family alike—discrimination. And she is not alone. Despite increasingly liberal world views, black hair continues to be erased, appropriated, and stigmatized to the point of taboo. Through her personal and historical journey, Dabiri gleans insights into the way racism is coded in society’s perception of black hair—and how it is often used as an avenue for discrimination. Dabiri takes us from pre-colonial Africa, through the Harlem Renaissance, and into today's Natural Hair Movement, exploring everything from women's solidarity and friendship, to the criminalization of dreadlocks, to the dubious provenance of Kim Kardashian's braids. Through the lens of hair texture, Dabiri leads us on a historical and cultural investigation of the global history of racism—and her own personal journey of self-love and finally, acceptance. Deeply researched and powerfully resonant, Twisted proves that far from being only hair, black hairstyling culture can be understood as an allegory for black oppression and, ultimately, liberation. ISBN:9780062966735 Author:Emma Dabiri

Potent Brews Social History Of Alcoho...

KShs4,500.00 KShs3,199.00
Brief Summary This is the first general history of alcohol and drinking in East Africa. Contributes to an emerging field of African social history in distinctive and innovative ways. Willis's central theme is power - from customary beliefs in alcohol as a symbol of authority and a means of enhancement and privilege, to the use of power in advertising and discourse on the consumption of modern bottled beers and spirits. It is Willis's contention that attitudes towards alcohol have become more similar across the region over time. Willis achieves a full chronological span of nearly two centuries. He lays considerable emphasis upon the late-colonial and post-colonial years; thus bringing out the continuities of these years which historians of eastern Africa have tended to overlook. Oral material from three case study areas in Uganda, Kenya and Tanzania are integrally woven in with archival and newspaper sources, each reinforcing and elaborating the other. ISBN:9780821414767 Author:Justin Willis

Smarter Faster Better by Charles Duhigg

KShs2,500.00 KShs1,990.00
Smarter Faster Better: The Secrets of Being Productive in Life and Business. In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more? Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he reveals the eight simple principles that govern productivity. He demonstrates how the most dynamic. and effective people — from CEOs to film-makers to software entrepreneurs — deploy them. And he shows how you can, too. ‘Charles has some wonderful advice for increasing productivity ... The tips he highlights have most definitely played a huge part in helping me to build the Virgin brand.’ Richard Branson In Smarter Faster Better Duhigg finds provocative answers to a riddle of our age: how to become more productive (by two times, or even ten times) and less busy.’ Jim Collins, author of Good to Great ‘There are valuable lessons in Smarter Faster Better ... I never felt like putting it down.’ Financial Times.