Business

Overview This book examines all essential aspects of economics, viz. demand and supply, inflation, deflation, stagflation, economic development etc. There is, however; no dearth of literature on the subject. Some of the books on the subject deal with particular aspects of the economics, while others are in the form of lectures delivered by eminent economists from time to time. There are very few books written in the textbook style. But they are mostly accidental in nature. In certain cases their approach and presentation is abstract and difficult. This book like many other books on the subject has been written under the conviction that is possible to improve upon the textbooks that are already in hand. What the author of this present textbook claims is not the originally but the simplicity and clarity of presentation. I have endeavored to present the subject in lucid and intelligible manner as possible as in oriental settings. Clear presentation and further stimulation of interest in this very important field of study has been a motivating force behind the writing of this book " ISBN:9788178843131 Author:R. Kothekar

Brief summary The Economic Naturalist: Why Economics Explains Almost Everything. This is the Number One "Sunday Times" Bestseller. For years, economist Robert Frank has been encouraging his students to use economics to explain the situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing questions and the economic principles that answer them to reveal why many of the most puzzling parts of daily life actually make perfect (economic) sense. This recording is unabridged. Typically abridged audiobooks are not more than 60 per cent of the author's work and as low as 30 per cent with characters and plotlines removed. ISBN:9780753513385 Author:Robert H Frank

Brief summary Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb! • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends). • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles. • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. • And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever ISBN:9780385531733 Author: Martin Lindstrom

Making sound investments is tough enough without having to worry about unscrupulous financial advisers and outright frauds. But recently strengthened laws aren't enough to stop the "professionals" intent on profiting from--or just plain stealing--your money. As an Enforcement Branch Chief at the Securities and Exchange Commission, Pat Huddleston witnessed countless people lose their life savings to reckless stockbrokers and fraudulent schemes. Now an SEC-recommended Receiver and CEO of a securities and investment fraud investigation agency, Huddleston has intimate knowledge of how scam artists and bad brokers operate. In The Vigilant Investor, he explains WHY we fall for investment scams, HOW con artists play on our emotions, and WHAT we can do to protect ourselves from predators. With its unique look into the science of financial decision making, the book blows up the popular myths and simplistic "do's and don'ts" of investing while sharing techniques anyone can use to perform due diligence even better than the "experts." With gripping stories of actual cases, Huddleston sheds light on the dark corners of the investment industry and teaches investors and professionals alike how to spot fraud and guard themselves against financial catastrophe. ISBN:2147483647 Author:Pat Huddleston