QUICK DELIVERY
Swift dispatch
Youtility
Brief Summary
Youtility: Why Smart Marketing Is about Help Not Hype
The difference between helping and selling is just two letters
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clut¬ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
ISBN:9781591846666
Author:Jay Baer
The Writing on the Wall China and the...
Brief Summary
The Writing on the Wall: China and the West in the 21st Century
China constitutes a fifth of the world's population. Over the last twenty years its economy has doubled to make it the fifth largest economy in the world; if the pace is repeated over the next twenty it is set to become second only to the US.
The speed of its development is stunning, a combination of cheap labor and commitment to science and technology that has never been matched by a developing country. The Pearl River Delta, Shanghai and Beijing have become city-regions whose growth and embrace of modernity strike the visitor with awesome force.
This is a continent on the move, recovering the world position and wealth it once had. The re-emergence of China as a superpower constitutes the biggest challenge the world has had for more than a century. Never before in modern times has the financial, trade, economic and diplomatic world pecking order been so profoundly reconstituted with the challenger country itself in the grips of incredible ideological and political change.
This is a transition both internally in China and externally in the world beyond beset by hazard and risk. The world's peace and prosperity depends upon it being executed successfully.
"
ISBN:9780349118826
Author:Will Hutton
Financing Your Business Made Easy
Brief Summary
Insider tips on every imaginable way of raising capital for a small business
Financing Your Business Made Easy offers myriad ideas to get financing. The authors discuss the benefits and pitfalls of borrowing from family and friends, with tips on how to keep business relationships separate from personal ones.
Dozens of government loan sources are explained in detail. Drawing on their insider knowledge of venture capital firms and angel investors, the authors reveal how to maximize your chances of success.
Plus, they provide innovative financing ideas, such as borrowing from suppliers and customers, taking advantage of credit cards, and raising money from employees.
ISBN:9781599180229
Author:Ralph Alterowitz and Jon Zonderman
Trump and Me
Brief Summary
Ever since Donald Trump entered the presidential race in a press conference attended by paid actors, in which he slandered Mexican immigrants he has dominated headlines, becoming the unrestrained id at the center of one of the most bizarre and alarming elections in American history.
It was not always so. In 1996, longtime New Yorker writer Mark Singer was conscripted by his editor to profile Donald Trump. At that time Trump was a mere Manhattan-centric megalomaniac, a failing casino operator mired in his second divorce and (he claimed) recovering from the bankruptcy proceedings that prompted him to inventory the contents of his Trump Tower home. Conversing with Trump in his offices, apartments, cars, and private plane, Singer found himself fascinated with this man who had aspired to and achieved the ultimate luxury, an existence unmolested by the rumbling of a soul.
In Trump and Me, Singer revisits the profile and recounts how its publication lodged inside its subject s head as an enduring irritant and how Singer (A TOTAL LOSER! according to Trump) cheerfully continued to bait him. He reflects on Trump s evolution from swaggering buffoon to potential threat to America s standing as a rational guardian of the world order.
Heedlessly combative, equally adept at spewing insults and manipulating crowds at his campaign rallies, the self-proclaimed billionaire has emerged as an unlikely tribune of populist rage. All politics is artifice, and Singer marvels at how Trump has transfixed an electorate with his ultimate feat of performance art a mass political movement only loosely tethered to reality."
ISBN:9780451498595
Author:Mark Singer
Probability and Statistics for Engine...
Brief Summary
This updated text provides a superior introduction to applied probability and statistics for engineering or science majors. Ross emphasizes the manner in which probability yields insight into statistical problems; ultimately resulting in an intuitive understanding of the statistical procedures most often used by practicing engineers and scientists. Real data sets are incorporated in a wide variety of exercises and examples throughout the book, and this emphasis on data motivates the probability coverage.
As with the previous editions, Ross' text has tremendously clear exposition, plus real-data examples and exercises throughout the text. Numerous exercises, examples, and applications apply probability theory to everyday statistical problems and situations.
New to the 4th Edition:
1. New Chapter on Simulation, Bootstrap Statistical Methods, and Permutation Tests
2. 20% New Updated problem sets and applications, that demonstrate updated applications to engineering as well as biological, physical and computer science
3. New Real data examples that use significant real data from actual studies across life science, engineering, computing and business
4. New End of Chapter review material that emphasizes key ideas as well as the risks associated with practical application of the material
"
ISBN:9780123704832
Author:Sheldon M. Ross
How to Make Real Money in Second Life
Brief Summary
How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community
START MAKING MONEY.
With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to:
• Create a cool avatar and connect with residents
• Adapt your business for the virtual environment
• Play for profit--and bring your dreams to life
ISBN:9780071508254
Author:Robert Freedman
Whats Next for the Startup Nation
Brief Summary
What's Next for the Startup Nation?: A Blueprint for Sustainable Innovation
Israel's position of a center for groundbreaking technological innovation has been the consequence of historical accident and good policy. Now history is moving on and the challenges that the world is facing are threatening to wipe out the remarkable economic progress Israel has achieved.
Faced with new challenges and new conditions, the policies of the past are not likely to remain effective. Focusing on the state of Israel, This book addresses a multi-trillion dollar question: How can governments foster innovation in uncertain times.
As nations around the world try to reignite their own economies and prepare for new challenges, this book offers a blueprint for fostering strong, sustainable innovation within a dynamic economy.
"
ISBN:9781477241202
Author:Uri Goldberg
Lonely Planet Hawaii-Regional Travel ...
Brief summary
Lonely Planet knows Hawaii. This 9th edition will lead you through the best of this paradisiacal island state, revealing secret beaches, deep canyons, plunging waterfalls, cultural and local insights, and top surf spots for each main island (as sleuthed out by a Surfer magazine writer!)
Lonely Planet guides are written by experts who get to the heart of every destination they visit. This fully updated edition is packed with accurate, practical and honest advice, designed to give you the information you need to make the most of your trip.
In This Guide:
1. Color Outdoors chapter explores Hawaii, from coral to crater to canyon
2. Events Calendar features major festivals and cultural events
3. Green Index directs you to environmentally and culturally friendly listings
ISBN:9781741791501
Author:Lonely Planet
Top 10 of Everything 2018
Brief summary
For over 27 years, Top 10s have been delighting readers with fascinating lists and mindboggling facts. Ever wondered in which country you would find the fastest roller-coaster in the world? Or wanted to know the terrifying size of the biggest shark known to man? Ever wondered who could be the biggest selling musical artist of all time? This is the book for you.
Top 10 of everything 2018 is divided into genres including Epic Structures, Outer Space, Forces of Nature and Humankind, and includes lists, charts and tables to break down the details of each amazing fact.
Packed full of photographs and incredible information, this is the perfect book for anyone with a curious mind and an insatiable appetite for facts, stats and trivia.
ISBN:9780600635147
Author:Paul Terry
Coaching and Mentoring
Brief summary
Coaching has long become mainstream. Thousands of people paid GBP2,000 each to attend a three-day seminar in 2008 in London's Excel center to listen to Tony Robbins - the man credited with 'turning around' Bill Clinton in the wake of the Monica Lewinsky affair - and discover how to 'unleash the power within'. But the big business has been in executive coaching.
A top coach in America can earn over $15,000 a day - well beyond the normal fees charged by most consultants and occupational psychologists - and, according to Harvard Business Review, US companies are spending more than $1 billion a year on this 'must-have' activity.
A similar trend is being witnessed in Britain, where it's estimated that 100,000 managers a year now undergo coaching. This guide explains what coaching, and it’s cheaper and simpler alternative, mentoring are, outlining the different types of coaching and their cost. Crucially, it assesses the effectiveness of coaching and mentoring, and it gives advice based on the lessons learned by those interviewed for the book on making coaching work successfully and avoiding mistakes that lead to disappointment or even harm.
ISBN:9781846681899
Author:Jane Renton
Guide To Analyzing Companies
Brief summary
All these important questions as well as many more are answered in the completely updated and revised fifth edition of this clear and comprehensive guide aimed at anyone who wants to make sense and practical use of a company's annual report measure a business against its competitors judge the creditworthiness of a customer or client assess the investment potential of a company put a value on a company.
1. How do you tell how well a company run is and how well it is doing?
2. Which ratios and benchmarks should you use to assess performance?
3. What can be done to massage company results?
4. How do you recognize danger signs on the corporate horizon?
5. How do you compare companies operating in different sectors or even different countries?
ISBN:9781846681219
Author:The Economist and Bob Vause
The Economist Guide to Business Model...
Brief summary
All organizations face more and more complex decision-making while the risks dependent on their decisions require increasingly explicit understanding of potential outcomes. The current edition of this widely acclaimed guide is full of practical help on how to build the best, most flexible and easy-to-use business models for analyzing the upside or potential downside of any business project, however small or large. Key features include:
1. Fully Excel 2010 aligned with enhanced Excel and business content
2. More model evaluation techniques to help with business decision-making
3. Helpful key point summaries
4. Website from which model examples given in the book can be downloaded
For anyone who wants to get ahead in business and especially for those with bottom-line responsibilities, this is an invaluable guide to how to build spreadsheet models for assessing business risks and opportunities.
ISBN:9781846683831
Author:John Tennent and Graham Friend
The Economist:Successful Strategy Exe...
Brief summary
The Economist: Successful Strategy Execution: How to keep your business goals on target
Strategy-to-performance gaps foster a culture of under-performance Unrealistic plans create the expectation throughout the organization that plans simply will not be fulfilled. This book shows how to overcome such failings and implement strategy effectively. Common failings include:
Companies rarely track their performance against long-term plans - less than 15% of companies make it a regular practice to go back and compare the business' results with the performance forecast for each business unit in its prior years' strategic results rarely meet projections - when companies do track performance, it rarely matches the prior years' projection.
The consequence is year-after-year of under-performance relative to the original plan A lot of value is lost in translation - a combination of poor communications, misapplied resources, limited accountability and lack of information creates an in-built strategy-to-performance gap.
This new title in The Economist series shows how businesses can overcome such failings and implement strategy effectively, using facts and anecdotal evidence from the real experiences of firms.
ISBN:9781846686054
Author:Michel Syrett
The Reality Test
Brief summary
How is it that the most carefully-laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that 'reality eats strategy for breakfast' strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life.
More helpful are these practical questions that can help you plan what to do when your business comes into contact with reality. From learning the lessons of the past (rather than fixating on the future) to finding out what your business is really about, he explains the real-life factors that lead to success or failure. Including many new examples from the front line, from all around the world, The Reality Test will help you establish yourself as more effective and distinctive than your competitors, who follow the same rigid theoretical avenues.
Whether you ask 'Are you making enough of your weaknesses?' or 'Are you 100% productive 100% of the time?', it's time to stop living in strategy La-La Land and face reality.
ISBN:9781847659187
Author:Robert Rowland Smith
In the Jaws of the Dragon
Brief summary
In the Jaws of the Dragon: America's Fate in the Coming Era of Chinese Dominance
In recent years, popular wisdom has held that opening American markets to Chinese goods was the best way to promote democracy in Beijing?that the Communist Party's grip would quickly weaken as increasingly affluent Chinese citizens embraced American values.
That popular wisdom was wrong. As Eamonn Fingleton shows in this devastating book, the culmination of twenty years of research and study, instead of America changing China?i.e. making China more democratic?China is changing America.
While the Chinese people's rising affluence is, of course, an occasion for wholehearted rejoicing, Uncle Sam should give the Chinese power system a wide berth?lest he catch his coattails in the jaws of a dragon.
ISBN:9780312561628
Author:Eamonn Fingleton
The HR Scorecard
Brief summary
The HR Scorecard: Linking People, Strategy, and Performance
Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance.
Drawing from the authors' ongoing study of nearly 3,000 firms, this book describes a seven-step process for embedding HR systems within the firm's overall strategy--what the authors describe as an HR Scorecard--and measuring its activities in terms that line managers and CEOs will find compelling.
Analyzing how each element of the HR system can be designed to enhance firm performance and maximize the overall quality of human capital, this important book heralds the emergence of HR as a strategic powerhouse in today's organizations.
ISBN:9781578511365
Author:Dave Ulrich, Mark A. Huselid and Brian E. Becker
The House of Morgan
Brief summary
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
The winner of the National Book Award and now considered a classic, The House of Morgan is the most ambitious history ever written about an American banking dynasty. Acclaimed by The Wall Street Journal as "brilliantly researched and written," the book tells the rich, panoramic story of four generations of Morgans and the powerful, secretive firms they spawned.
It is the definitive account of the rise of the modern financial world. A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P. Morgan Empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved.
Based on extensive interviews and access to the family and business archives, The House of Morganis an investigative masterpiece, a compelling account of a remarkable institution and the men who ran it, and an essential book for understanding the money and power behind the major historical events of the last 150 years.
ISBN:9780802138293
Author:Ron Chernow
Hegemony or Survival
Brief summary
Hegemony or Survival: America's Quest for Global Dominance
Noam Chomsky, the world's foremost intellectual activist, presents an irrefutable analysis of America's pursuit of total domination and the catastrophic consequences that are sure to follow.
From the funding of repressive regimes to the current 'war on terror', from the toppling of governments opposing its beliefs to the invasion of Iraq, America pursues its global strategy no matter what the cost. With the rigour and insight that have made him our most important unraveller of accredited lies, Noam Chomsky reveals the truth and the true motives behind America's quest for dominance - and seeks also to show how the world may yet step back from the brink.
ISBN:9780141015057
Author:Noam Chomsky
The Future of Money
Brief summary
The Future of Money: Introduction by Vince Cable (World Class Thinking on Global Issues)
The state of the global economy affects every single one of us. With economic growth threatened by financial regulation and the East and West at competitive odds, the real solutions to global recession can only come through international co-operation.
Featuring world leaders, Nobel Prize-winning economists, award-winning writers and opinion formers The Future of Money brings together the finest thinking to suggest solutions to this global predicament.
ISBN:9780753522042
Author:Oliver Chittenden and Vince Cable
Free How todays smartest
Brief summary
Free: How today's smartest businesses profit by giving something for nothing
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?
In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago.
He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.
"
ISBN:9781905211494
Author:Chris Anderson