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The Game Changer
Brief Summary
The Game-Changer: How Every Leader Can Drive Everyday Innovation
It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world.
On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organization, from the CEO's desk to the everyday activities of each employee.
By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the "innovation portfolio" - this book is destined to become as influential as Good to Great and as Charan's own bestseller, Execution.
ISBN:9780143065173
Author:A.G. Lafley and Ram Charan
Buy In Saving Your Good Idea from Get...
Brief Summary
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.
It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.
The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:
• Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.
• Confusion: They present so much data that confidence in your proposal dies.
• Fearmongering: Critics catalyze irrational anxieties about your idea.
• Character assassination: They slam your reputation and credibility.
Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
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ISBN:B003ZSISOO
Author:John P. Kotter and Lorne A. Whitehead
The Next 100 Years: A Forecast for th...
Brief Summary
In his long-awaited and provocative new book, George Friedman turns his eye on the future—offering a lucid, highly readable forecast of the changes we can expect around the world during the twenty-first century. He explains where and why future wars will erupt (and how they will be fought), which nations will gain and lose economic and political power, and how new technologies and cultural trends will alter the way we live in the new century.
The Next 100 Years draws on a fascinating exploration of history and geopolitical patterns dating back hundreds of years. Friedman shows that we are now, for the first time in half a millennium, at the dawn of a new era—with changes in store, including:
• The U.S.-Jihadist war will conclude—replaced by a second full-blown cold war with Russia.
• China will undergo a major extended internal crisis, and Mexico will emerge as an important world power.
• A new global war will unfold toward the middle of the century between the United States and an unexpected coalition from Eastern Europe, Eurasia, and the Far East; but armies will be much smaller and wars will be less deadly.
• Technology will focus on space—both for major military uses and for a dramatic new energy resource that will have radical environmental implications.
• The United States will experience a Golden Age in the second half of the century.
Written with the keen insight and thoughtful analysis that has made George Friedman a renowned expert in geopolitics and forecasting, The Next 100 Years presents a fascinating picture of what lies ahead.
ISBN:9780385517058
Author:George Friedman
The Squeeze
Brief Summary
‘The Squeeze’ is an invaluable account of the modern oil industry and vital to understanding the awful truth about the current disaster in the Gulf of Mexico. With unprecedented access to their engineers and executives in London and Houston, Tom Bower tells the inside story of BP's history of alleged negligence.
Over the last 20 years, oil prices have soared from $7 a barrel to $147 and down to $37. Amid economic boom and bust, speculators, traders, politicians and monarchs have plotted to earn fortunes from oil, and prayed for salvation from unpredictable natural and man-made disasters.
Behind the headlines are the crushing rivalries between men and women exploring for oil five miles beneath the sea, battling for control of the world’s biggest corporations and gambling billions of dollars twenty-four hours every day on oil prices. Success or failure for all those extraordinary personalities depends on squeezing their rivals and squeezing the crude out of the rocks. Overweening vanity and greed absorb those titans whose ambitions are forging the world’s quest for oil.
Exploiting unprecedented close access to the lives of irrepressible traders in New York, oil-oligarchs in Moscow, corporate chieftains in Dallas and London and wily politicians floating in jets across the globe, Tom Bower presents the untold story of the most important quandary of our times: why, if there is plentiful oil in the earth, does mankind face a dire shortage threatening our lives? Self-interest is propelling the squeeze and there seems to be no salvation.
ISBN:9780007276554
Author:Tom Bower
Free Lunch Easily Digestible Economics
Brief Summary
The economy has never been so relevant to so many people as it is now, and it's vital that we understand how it affects our lives. 'There's no such thing as a free lunch' is the one phrase everyone has heard from economics - not even for bankers. But why not? What does economics tell us about the price of lunch - and everything else?
Free Lunch makes the economics pages of the newspaper intelligible and addresses the concerns that worry us all. It will enable you to understand - and challenge - the claims made by politicians Set out like a good lunch-time conversation, the book will guide you through the mysteries of the economy.
Your guides will be some of the greatest names in the field, including Smith, Marx and Keynes. This clever and witty introduction to economics costs less than even the cheapest meal. It is essential reading in these times of economic uncertainty, and is far more satisfying than even the most gourmet banquet.
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ISBN:9781781250112
Author:David Smith
The Winner Take All Society
Brief Summary
The Winner-Take-All Society: Why the Few at the Top Get So Much More Than the Rest of Us
Disney chairman Michael Eisner topped the 1993 Business Week chart of America's highest-paid executives, his $203 million in earnings roughly 10,000 times that of the lowest paid Disney employee.
During the last two decades, the top one percent of U.S. earners captured more than 40 percent of the country's total earnings growth, one of the largest shifts any society has endured without a revolution or military defeat. Robert H. Frank and Philip J. Cook argue that behind this shift lies the spread of "winner-take-all markets"—markets in which small differences in performance give rise to enormous differences in reward.
Long familiar in sports and entertainment, this payoff pattern has increasingly permeated law, finance, fashion, publishing, and other fields. The result: in addition to the growing gap between rich and poor, we see important professions like teaching and engineering in aching need of more talent. This relentless emphasis on coming out on top—the best-selling book, the blockbuster film, the Super Bowl winner—has molded our discourse in ways that many find deeply troubling.
ISBN:9780140259957
Author:Robert H. Frank and Philip J. Cook
The Global Minotaur America Europe an...
Brief Summary
The Global Minotaur: America, Europe and the Future of the Global Economy.
In this provocative book, Yanis Varoufakis—the fiery former finance minister in Greek’s new Syriza-led government—explodes the myth that financialization, ineffective regulation of banks, and generalized greed and globalization were the root causes of the global economic crisis.
Rather, he shows, they are symptoms of a much deeper malaise, one that can be traced all the way back to the Great Depression, then through the stagflation of the 1970s, when a "Global Minotaur” was born. Today’s deepening crisis in Europe, Varoufakis shows, is just one of the inevitable signs of the weakening Minotaur—of a global system that is now as unsustainable as it is unbalanced. Rather than simply diagnose a problem, however, Varoufakis also offers a solution, a program for introducing reason into what has become a perniciously irrational economic order.
An essential, powerfully polemical account of the hidden histories that continue to shape our world and economy today, this book from a major player on the stage of world finance, and with a new introduction by Paul Mason, will be essential reading for economists, policy makers, and regular citizens alike.
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ISBN:9781783606108
Author:Paul Mason and Yanis Varoufakis
The Startup Way How Entrepreneurial M...
Brief Summary
The Startup Way: Making Entrepreneurship a Fundamental Discipline of Every Enterprise
Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early-stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.
In The Lean Startup, Eric Ries laid out the practices of successful startups - building minimal viable products ("MVPs"), extensive customer-focused testing based on a build, measure, learn method of continuous innovation, and deciding whether to persevere or pivot.
In The Startup Way, he turns his attention to a whole new group of organizations: iconic multinationals like GE and Toyota, Silicon Valley tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a new management system that leads to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential roadmap for any organization navigating the uncertain waters of the century ahead.
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ISBN:9780147523303
Author:Eric Ries
The Curve Turning Followers Into Supe...
Brief Summary
The Curve is a new way of doing business and of seeing the world.
In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free?
The answer is the Curve.
Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love.
With stories ranging from musicians and artists to gaming and flour companies, from Kick starter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer.
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ISBN:9780670923212
Author:Nicholas Lovell
Platform Revolution How Networked Mar...
Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You.
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner’s manual” for creating a successful platform business.
Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and Skill Share, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.
As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
Oversubscribed How to Get People Lini...
Brief Summary
Oversubscribed: How to Get People Lining Up to Do Business with You
Don't fight for customers, let them fight over you!
Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
Oversubscribed:
Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
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ISBN:9780857086198
Author:Daniel Priestley
From Silk to Silicon by Jeffrey E Garten
Brief Summary
From Silk to Silicon: The Story of Globalization through Ten Extraordinary Lives
The story of globalization, the most powerful force in history, as told through the life and times of ten people who changed the world by their singular, spectacular accomplishments.
This is the first book to look at the history of globalization through the lens of individuals who did something transformative, as opposed to describing globalization through trends, policies, or particular industries. From Silk to Silicon tells the story of who these men and women were, what they did, how they did it and how their achievements continue to shape our world today. They include:
• Genghis Khan, who united east and west by conquest and by opening new trade routes built on groundbreaking transportation, communications, and management innovations.
• Mayer Amschel Rothschild, who arose from an oppressive Jewish ghetto to establish the most powerful bank the world has seen, and ushered in an era of global finance.
• Cyrus Field, who became the father of global communications by leading the effort to build the transatlantic telegraph, the forerunner to global radio, TV, and the worldwide Internet.
• Margaret Thatcher, whose controversial policies opened the gusher of substantially free markets that linked economies across borders.
• Andy Grove, a Hungarian refugee from the Nazis who built the company—Intel—that figured out how to manufacture complex computer chips on a mass, commercial scale and laid the foundation for Silicon Valley’s computer revolution.
Through these stories Jeffrey E. Garten finds the common links between these figure and probes critical questions including: How much influence can any one person have in fundamentally changing the world? And how have past trends in globalization affected the present and how will they shape the future? From Silk to Silicon is an essential book to understanding the past—and the future—of the most powerful force of our times.
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ISBN:9780062409973
Author:Jeffrey E. Garten
Family Enterprises The Essentials
Brief Summary
Family firms are to be found in every sector of commercial activity. Commitment, family values and pride in the business are typically their special strengths, yet they also face major challenges in reconciling the needs of the business with those of the family.
Drawing on the author's extensive experience of working with and advising some of the world's most successful business families, this new and updated edition of Family Enterprises: The Essentials explains the pitfalls, tensions and competing demands that destroy too many family businesses.
These problems can be avoided, and Peter Leach reveals the techniques and strategies needed to do so. Running a successful family business is always a huge challenge, but this book offers real insight and guidance on how to keep both business and family united and buoyant.
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ISBN:9781781255483
Author:Peter Leach
Dark Pools The Rise of the Machine Tr...
Brief Summary
A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the "bots"--artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who've created them.
In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named Island where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables.
By then, the market that Levine had sought to fix had turned upside down, birthing secretive exchanges called dark pools and a new species of trading machines that could think, and that seemed, ominously, to be slipping the control of their human masters.
Dark Pools is the fascinating story of how global markets have been hijacked by trading robots--many so self-directed that humans can't predict what they'll do next.
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ISBN:9780307887184
Author:Scott Patterson
Awaken The Giant Within by Tony Robbins
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!
Wake up and take control of your life! From the bestselling author of Inner Strength, Unlimited Power, and MONEY Master the Game, Anthony Robbins, the nation's leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life.
The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny.
Experiential Marketing
Brief Summary
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.
In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:
• SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;
• FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States;
• THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;
• ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;
• RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.
Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.
This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
ISBN:9781451636369
Author:Bernd H. Schmitt
Guerilla Marketing: Easy and Inexpens...
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business.
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
• strategies for marketing on the Internet (explaining when and precisely how to use it)
• tips for using new technology, such as podcasting and automated marketing
• programs for targeting prospects and cultivating repeat and referral business
• Management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Marketing That Matters 10 Practices t...
Brief Summary
Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this "in-the-trenches" guide provides action steps for creating marketing programs that benefit your company and the world.
Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values.
They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.
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ISBN:9781576753835
Author:Chip Conley and Eric Friedenwald-Fishman
Direct Response Advertising Made Easy
Brief Summary
Double Your Ad Campaign Results!
Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders.
Action-oriented advice covers:
• The 18 most common mistakes in advertising
• 18 ways to create copy that induces response
• 16 ways to stop prospects in their tracks
• 20 great ideas to increase visibility
Double the response of your next advertising campaign and give an immediate lift to your bottom line.
ISBN:9781599180465
Author:Entrepreneur Press and Roscoe Barnes III
Selling Results The Innovative System...
Brief Summary
Selling Results! The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals
In Selling Results! Bill Stinnett, the bestselling author of Think Like Your Customer, takes his innovative sales philosophy to the next level by offering a complete sales system based on the belief that the best way to improve your sales results is to focus on helping your customers achieve their desired business results.
Stinnett's revolutionary Results-Based Selling method will help you measure, manage, and maximize your sales results by:
Increasing Deal Size - Boost the average size of sales transactions and the duration of sales contracts
Accelerating Sales Velocity - Shorten your own business development process as well as your customer's buying process
Improving Sales Predictability - Increase your closure rate and the accuracy of sales forecasts
Using Stinnett's original opportunity scorecard, customer results map, results-based negotiation process, and other powerful tools, you'll improve your effectiveness in:
• Creating new sales opportunities
• Determining which deals to invest your time in
• Reaching and selling to senior executives
• Building stronger customer relationships
• Negotiating for maximum profitability
• Closing more opportunities, faster!
Selling Results! is packed with practical advice for putting Stinnett's cutting-edge ideas to use, and includes a 16-point implementation checklist for making the Results-Based Selling method work for you. These concepts, strategies, techniques, and tools can be implemented as a complete system, or individually integrated with whatever processes and infrastructure you already have in place.
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ISBN:9780071477871
Author:Bill Stinnett