Showing 541–560 of 1357 results

Connected Strategy by Nicolaj Siggelk...

KShs5,000.00 KShs4,800.00
Brief Summary Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models. There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them. Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries. Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to: Reshape the connections between customers, suppliers, and your firm Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry. ISBN:B07HHF53D3 Author:Nicolaj Siggelkow and Christian Terwiesch

Shut Up and Listen by Tilman Fertitta

KShs2,599.00 KShs2,470.00
Brief Summary Shut Up and Listen!: Hard Business Truths that Will Help You Succeed. For entrepreneurs ready to reach the next level of success, small business owner turned multibillionaire Tilman Fertitta shares the commonsense principles that have rocketed his worldwide hospitality empire to the top. For aspiring entrepreneurs or people in business, this book will help you take your company to the next level. When you put this book down, you’ll know what you’re doing right and what you’re doing wrong to operate your business, and if you’re just getting started, it will help set you up for success. Tilman Fertitta, also known as the Billion Dollar Buyer, started his hospitality empire thirty years ago with just one restaurant. So he knows the challenges that business owners face, as well as the common pitfalls that cause them to go under. Over the years he’s stayed true to the principles that helped him scale his business to what is believed to be the largest single-shareholder company in America, with over $4 billion in revenue, including hundreds of restaurants (Landry’s Seafood, Bubba Gump Shrimp Company, Morton’s Steakhouse, Mastro’s, The Chart House, Rainforest Café, and over forty more restaurant concepts) and five Golden Nugget Casinos. He’s also sole owner of the NBA’s Houston Rockets. In Shut Up and Listen!, he shares the key insights that made it all possible. When entrepreneurs appear on Billion Dollar Buyer, the biggest obstacles they often face are ones they don’t suspect: not knowing your numbers, not knowing your strengths and weaknesses, or not being willing to go that extra mile with your customers. Fertitta has seen it all. He knows that what you aren’t paying attention to can either sink your business or become the very things that launch you to the top. As Fertitta says: "You might think you know what you’re doing, but I’m going to show you what you don’t know.” Fertitta shares straight-talk "Tilmanisms” around six key action items that any entrepreneur can adopt today: Be the Bull No Spare Customers Change, Change, Change Know Your Numbers Follow the 95/5 Rule Take No Out of Your Vocabulary A groundbreaking, no-holds-barred book, Shut Up and Listen! offers practical, hard-earned wisdom from one of the most successful business owners in the world. ISBN:B07PYN661B Author:Tilman Fertitta

Primed to Perform by Neel Doshi and L...

KShs3,499.00 KShs3,325.00
Brief Summary Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation. The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures. Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees. Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach. High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how. ISBN:9780062373984 Author:Neel Doshi and Lindsay McGregor

Scaling Leadership by Robert J Anders...

KShs2,999.00 KShs2,850.00
Brief Summary Scaling Leadership: Building Organizational Capability and Capacity to Create Outcomes that Matter Most. Transform Your Organization by Scaling Leadership How do senior leaders, in their own words, describe the most effective leaders—the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization’s capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale. Is your leadership built for scale as you advance in today’s volatile, uncertain, dynamic, and disruptive business environment? This context puts a premium on a very particular kind of leadership—High-Creative leadership capable of rapidly growing the organization while simultaneously transforming it into more agile, innovative, adaptive and engaging workplace. The research presented in this book suggests that senior leaders can describe the High-Creative leadership with surprising clarity. They also describe with equal precision the High-Reactive leadership that cancels itself out and seriously limits scale. Which type of leader are you? You scale your leadership by increasing the multiple on your leadership in three ways. First, by developing the strengths that differentiate the most effective leaders from the strengths deployed by the most Reactive and ineffective leaders. And second, by increasing your leadership ratio—the ratio of most the effective strengths to the most damaging liabilities. Third, by developing High-Creative leaders all around you. Scaling Leadership provides a proven framework for magnifying agile and scalable leadership in your organization. Scalable leadership drives forward-momentum by multiplying high-achieving leaders at scale so that growth, productivity and innovation increase exponentially. Creative leaders multiply their strengths beyond technical competence by leading in deep relationship, with radical humanity, passion and integrity. Drawing upon decades of solid research and experience enhancing individual capability and collective leadership effectiveness with Fortune 500 companies and government agencies, the authors provide an innovative and efficient framework to help you: Take stock of your own personal balance of leadership strengths and weaknesses Scale your leadership in deep relationship and high integrity Proliferate high-achievers throughout your organization’s leadership system Identify ineffective leadership and course-correct quickly Transform your organization by transforming leadership Scaling Leadership is an invaluable tool for executives, managers, and leaders in business, academia, nonprofit organizations, and more. This innovative resource provides effective techniques, real-world examples, and expert guidance for organizations seeking to improve performance, align and execute strategies, and transform their business with scalable leadership capability. ISBN:B07N4JKH97 Author:Robert J Anderson and William A Adams

HBRs10 MUST READS on managing yoursel...

KShs18,900.00 KShs12,999.00
You want the most important ideas on management all in one place. Now you can have them--in a set of HBR's 10 Must Reads, available as a 14-volume paperback boxed set or as an ebook set. We've combed through hundreds of Harvard Business Review articles on topics such as emotional intelligence, communication, change, leadership, strategy, managing people, and managing yourself and selected the most important ones to help you maximize your own and your organization's performance. The HBR's 10 Must Reads Ultimate Boxed Set includes 14 bestselling collections: HBR's 10 Must-Reads on Leadership; HBR's 10 Must-Reads on Emotional Intelligence; HBR's 10 Must-Reads on Managing Yourself; HBR's 10 Must-Reads on Strategy; HBR's 10 Must-Reads on Change Management; HBR's 10 Must-Reads on Managing People; HBR's 10 Must Reads: The Essentials; HBR's 10 Must-Reads on Communication; HBR's 10 Must-Reads on Managing Across Cultures; HBR's 10 Must-Reads on Strategic Marketing; HBR's 10 Must-Reads on Teams; HBR's 10 Must-Reads on Innovation; HBR's 10 Must-Reads on Making Smart Decisions; and HBR's 10 Must-Reads on Collaboration. The HBR's 10 Must Reads Ultimate Boxed Set makes a smart gift for your team, colleagues, or clients. HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Peter Drucker, Rosabeth Moss Kanter, John Kotter, Michael Porter, Daniel Goleman, Theodore Levitt, and Rita Gunther McGrath.

Sell It Like Serhant by Ryan Serhant

KShs2,199.00 KShs2,090.00
Brief Summary Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine. A lively and practical guide on how to sell anything and achieve long-term success in business Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips on: --The Seven Stages of Selling --How to Find Your Hook --Negotiating Like A BOSS --How to Be a Time Manager, Not a Time Stealer --And Much More! Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! ISBN:9780316449571 Author:Ryan Serhant

The Firm The Story of McKinsey and It...

KShs2,190.00
Brief Summary The story of McKinsey & Co., America’s most influential and controversial business consulting firm, "an up-to-date, full-blown history, told with wit and clarity” (The Wall Street Journal). If you want to be taken seriously, you hire McKinsey & Company. Founded in 1926, McKinsey can lay claim to the following partial list of accomplishments: its consultants have ushered in waves of structural, financial, and technological change to the nation’s best organizations; they remapped the power structure within the White House; they even revo­lutionized business schools. In The New York Times bestseller The Firm, star financial journalist Duff McDonald shows just how, in becoming an indispensable part of decision making at the highest levels, McKinsey has done nothing less than set the course of American capitalism. But he also answers the question that’s on the mind of anyone who has ever heard the word McKinsey: Are they worth it? After all, just as McKinsey can be shown to have helped invent most of the tools of modern management, the company was also involved with a number of striking failures. Its consultants were on the scene when General Motors drove itself into the ground, and they were K-Mart’s advisers when the retailer tumbled into disarray. They played a critical role in building the bomb known as Enron. McDonald is one of the few journalists to have not only parsed the record but also penetrated the culture of McKinsey itself. His access puts him in a unique position to demonstrate when it is worth hiring these gurus—and when they’re full of smoke. ISBN:9781439190999 Author:Duff McDonald

Beyond The E Myth by Michael E Gerber

KShs3,299.00 KShs3,135.00
Beyond The E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000 Beyond The E-Myth embraces the fundamental premise of that first book--that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace. Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job--inventing, building, and launching a company with the power to "scale"--to grow beyond the "Company of One" in a straightforward, eight-step process. When asked, Gerber emphatically explains: "I wrote this to make the job of building a small business easy--for every man or woman struggling to get it right. This book cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won't. Most small business owners won't. This book was written to fix that."  

The E Myth Real Estate Agent by Micha...

KShs4,000.00 KShs3,599.00
The E-Myth Real Estate Agent: Why Most Real Estate Businesses Don't Work and What to Do About It. Leading a real estate business can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems real estate agents in large businesses don't seem to face. The E-Myth Real Estate Agent offers you a road map to create a business that's self-sufficient growing, and highly profitable. Take your company to levels you didn't think possible with this unique guide!  

Success Built to Last by Jerry I Porras

KShs2,190.00 KShs1,990.00
Brief Summary Success Built to Last: Creating a Life That Matters. Imagine discovering what successful people have in common, distilling it into a set of simple practices, and using them to transform your life and work. Authored by three legends in leadership and self-help — including Built to Last co-author Jerry Porras — it challenges conventional wisdom at every step. Success Built to Last draws on face-to-face, unscripted conversations with hundreds of remarkable human beings from around the world. Meet billionaires, CEOs, presidents of nations, Nobel laureates and celebrities — the rich, the famous and the unknown. Meet unsung heroes who've achieved lasting impact without obvious power or charisma. Famous or not, most started out ordinary. Discover how successful people "harvest" their strengths and their weaknesses, their victories and their surprising failures. Discover how you can find meaning in your life and work just as they did and summon the courage to follow your passions. Above all, see how they've sustained success for decades and you can too. ISBN:9780132287517 Author:Jerry I Porras

Tools and Weapons by Brad Smith and C...

KShs1,899.00 KShs1,805.00
Brief Summary Tools and Weapons: The Promise and the Peril of the Digital Age. From Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. Now, though, we have reached an inflection point: Silicon Valley has moved fast and it has broken things. A new understanding has emerged that companies that create technology must accept greater responsibility for the future. And governments will need to regulate technology by moving faster and catching up with the pace of innovation that is impacting our communities and changing the world. In Tools and Weapons, Brad Smith takes us into the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of AI, big tech's relationship to inequality and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book opens up the curtain remarkably wide onto some of the company's most crucial recent decision points, as it strives to protect the hopes technology offers against the very real threats it also presents. Every tool can be a weapon in the wrong person's hands, and companies are being challenged in entirely new ways to embrace the totality of their responsibilities. We have moved from a world in which Silicon Valley could take no prisoners to one in which tech companies and governments must work together to address the challenges and adapt to the changes technology has unleashed. There are huge ramifications to be thought through, and Brad Smith provides a marvelous and urgently necessary contribution to that effort. ISBN:9781984877710 Author:Brad Smith and Carol Ann Browne

Against the Gods The Remarkable Story...

KShs2,699.00 KShs2,565.00
Brief Summary With the stock market breaking records almost daily, leaving longtime market analysts shaking their heads and revising their forecasts, a study of the concept of risk seems quite timely. Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking. ISBN:9780471295631 Author:Peter L Bernstein

Snap Selling by Jill Konrath

KShs2,500.00 KShs2,190.00
Brief Summary SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers. Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: 1. Keep it "Simple": When you make things easy and clear for your customers, they'll change from the status quo. 2. Be "iNvaluable": You have to stand out by being the person your customers can't live without. 3. Always "Align": To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. 4. Raise "Priorities": To maintain momentum, keep the most important decisions at the forefront of their mind. "SNAP Selling" is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment. ISBN:9781591843306 Author:Jill Konrath

Sales Bible The Ultimate Sales Resource

KShs3,599.00 KShs3,420.00
Brief Summary Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ? every day, in real-world selling situations. With over 200,000 copies of the previous editions sold, The Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program. Jeffrey Gitomer's column, "Sales Moves," and blog, "SalesBlog.com" are read by more than four million people every week. His customers include Coca-Cola, BMW, Kimpton Hotels, Hilton, Wells Fargo Bank, IBM, Enterprise Rent-A-Car, Hewlett Packard, and hundreds of others. The Sales Bible is your personal, trusted, authoritative resource to reach your sales potential and shine like a star. Accept no substitutes. Here are a few highlights: • The 10.5 Commandments of Selling • Generate leads and close sales in any market environment • Find 25 proven ways to set hard-to-get appointments • Use top-down selling to fill your sales pipeline with prospects who are ready to buy now • Ask the right questions to make more sales in half the time • How to use the top social media platforms to create inbound leads and prove value. The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the deal ? and it can help you. So what are you waiting for? ISBN:9781118985816 Author:Jeffrey Gitomer

The Four by Scott Galloway

KShs2,200.00 KShs1,990.00
Brief Summary The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. ISBN:9780735213678 Author:Scott Galloway

Being Strategic by Erika Andersen

KShs1,599.00 KShs1,520.00
Brief Summary Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change STRATEGY? TACTICS? CONFUSED? How many times have you sat in a meeting and heard someone use the word "strategic?" As in: "We're not being very strategic about X." or "We need a strategic plan for project Y." And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with – generally – no one the wiser as to what "strategic" really means. Next time, respond: "Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we're doing?" Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic -- so you can accomplish something. This book helps you approach business—and life—strategically, explaining what strategy is, why it's important, and how to do it. Being Strategic offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical: • First, get clear about the problem you're trying to solve • Then, figure out where you're starting from • Now, imagine your "castle on the hill," the future you want to create. • Identify the "trolls under the bridge"; the obstacles in your path • Next, outline the path to the castle: your core strategies and the tactics for implementing them. • Re-evaluate your strategy and your tactics as conditions change Framed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life. ISBN:9781429985574 Author:Erika Andersen

Smart Retail by Richard Hammond

KShs1,799.00 KShs1,710.00
Brief Summary Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World A really practical and helpful guide: essential reading for anyone involved in retailing. Charles Dunstone, CEO, The Carphone Warehouse Work in retail for any length of time and it gets into your system. It’s immediate, exciting, risky and hard to predict. No two days are the same ? one day could be a triumph, the next a disaster. But when you get it right, it’s thrilling. Based on one simple question, which Richard Hammond posed to the world’s leading retailers: • What makes you so good? Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. • Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more • A toolkit of retailing skills to take you beyond survival, to super-performance. • This book is full of practical, good things to make running stores that bit easier to get right • A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail. ISBN:9780273744542 Author:Richard Hammond

The Young Entrepreneurs Guide to Star...

KShs2,499.00 KShs2,375.00
Brief Summary The Young Entrepreneur's Guide to Starting and Running a Business: Turn Your Ideas into Money. Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful. ISBN:9780385348546 Author:Steve Mariotti

The Four Steps to the Epiphany by Ste...

KShs6,000.00 KShs5,890.00
Brief Summary The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. ISBN:9780989200509 Author:Steve Blank

Guerrilla Marketing Secrets for Makin...

KShs1,299.00 KShs1,235.00
Brief Summary When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century. ISBN:9780395906255 Author:Jay Conrad Levinson