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The Brand Brilliance Framework by Car...
Brand Brilliance™ is a practical business book that demonstrates how strong brands drive measurable business growth.
Built around the 7-Step Brand Brilliance Rhythm —
Purpose → People → Positioning → Path-to-Market → Presence → Perception → Performance — the book bridges the gap between brand theory and commercial results.
Through real African case studies including Java House, Equity, BlueBand, Tusker, Safaricom and others, the book shows how trust is intentionally built — and how that trust compounds into revenue, loyalty, and long-term enterprise value.
Designed for business leaders, entrepreneurs, marketing professionals, and university students, Brand Brilliance positions brand building not as a cost center, but as a strategic growth investment.
$100M Money Models: How to Make Money...
This book will show you the art of getting more customers to spend more money faster.
If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them. I can show you how to accelerate cash flow in a business — in other words, get more customers to spend more money in less time (over & over again). I know because it’s all I’ve done in my adult career. A little more about the book if you want that… A Money Model is a deliberate sequence of offers. It’s what you offer, when you offer, and how you offer it to make as much money as you can as fast as you can. Ideally, to make enough money from one customer to get and service at least two more customers in less than thirty days. And it rarely looks clean, but I break $100M Money Models into three stages:
Stage I: Get Cash
Attraction Offers get more customers for less
Stage II: Get More Cash
Upsell & Downsell Offers make more money from them faster
Stage III: Get The Most Cash
Continuity Offers maximize their total money spent In real life, it happens like this... First, I get customers reliably.
Then, I make sure they pay for themselves reliably.
Then, I make sure they pay for other customers reliably.
Then, I start maximizing each customer’s long-term value.
Then, I spend as many advertising dollars as I can to print as much money as possible. This is my cookbook for making money.
If you want to learn more and make more money for your business...then ADD TO CART, use its contents, and see for yourself.
GET OUT AND SELL: 25 Hustles That Tur...
Turn Your Skills into Money 🤑 just like Vannessah did with 25 Hustles That made her made 6-figures by selling her ideas, skills and products with less than KSHS. 2500. This book is for Broke Kenya Youth who lack direction in making income in a job market that has nothing to offer them. In her debut book, 'Get Out and Sell' Vannessah suggests a different kind of thinking; selling- the fastest way to make money. But she doesn't stop just there, she tells you 25 exciting and engaging hustle stories that will inspire and activate your business mind. Apart from the stories, you will have access to Start Up Notes which include; investments costs, tools and materials needed, profits and other business logistics. Vannessah also offers life and business lessons she learnt and sales tips to help you make the most sales. Are you ready to change your financial life and mindset? Then buy this book now!
Dear Customer, We’ve got this! by Han...
Building Wealth in South Africa: The ...
What if financial freedom in South Africa was closer than you think—without a degree, capital, or connections?
Discover the real way everyday people are building six-figure incomes through network marketing, even if they’re starting from scratch. Whether you’re unemployed, hustling in a township, or stuck in a 9-to-5 with no exit plan, this no-fluff guide will teach you how to leverage multi-level marketing to create real wealth in today’s South Africa.
Mwafrika (Swahili name for African) –...
Africa 🌍 is a blessed continent and we just need to tell own story. This is a good-to read book.
Many readers have described the book as a good conversation-starter that provides a clear view on the day-to-day drive in the lives of people across Africa; the culture; habits; believes …etc. This includes some local nuances to adoption and growth of the new economic facets such as the grwoth of the Islamic economy within the continent.
Are You Sales READDY?
Why "Sales READDY"?
Unlock the secrets to successful selling with "Sales READDY"—your essential guide to mastering the art of sales. Whether you're an entrepreneur, a seasoned sales professional, or just starting out in your career, this book provides a comprehensive framework to help you excel.
Purpose: To add value to yourself and your business, you need a proven sales process and key habits that drive success. "Sales READDY" offers exactly that, with the following components:
Research: Understand your market and clients deeply.
Engaging: Build strong, meaningful connections with your clients.
Asking: Learn to ask the right questions to uncover needs.
Developing: Create compelling value propositions.
Demonstrating: Showcase your products or services effectively.
Yielding: Close deals and achieve your sales goals.
Sales is the Lifeblood of Any Business: Sales isn't just a department—it's the essence of your business. Without sales, you have no business. "Sales READDY" helps you develop a robust sales process that ensures success, whether you’re selling physical products, services, or ideas.
Key Considerations:
Why are you in business?
Do you want to be in business?
What kind of business?
Who are your clients?
Where are they?
Can they afford your products or services?
Insightful Quote: “Nobody is going to buy from you because you have a quota to meet. They are going to buy from you because they see value in doing so.” — Bob Burg
Practical Tools and Strategies: From thorough research to engaging client presentations using flip charts, PowerPoint, and social media content, "Sales READDY" equips you with practical tools to demonstrate the value of your business effectively. The goal is clear: to make the sale and drive business growth.
Check Your Readiness: Every step of the way, ask yourself: Are you Sales READDY?
Transform your sales approach and achieve greater success with the strategies and insights provided in Are You Sales READDY book. Start your journey today and become a master in the art of sales.
The Creative World of Art by Ella Babu
Kayla and her twin sister, Layla, are no ordinary teenagers. They are budding artists with big dreams. Join them as they turn simple sketches and bold brushstrokes into vibrant masterpieces.
Having started off from their home studio and grown to a dynamic art shop, the sisters pour their hearts into every piece they create. They also discover that when challenges arise, they must rely on each other, their imagination and the community around them,
to keep their dream alive.
This is more than just a story about art. It is a celebration of family, friendship and the joy of following one’s passion. The Creative World of Art is perfect for all young people with big dreams. It will inspire you to aim high and achieve your goals.
From Employment to a Side Hustle to a...
How to Write a Marketing Plan by John...
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
The creating success series of books...
With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Twelve and a Half: Leveraging the Emo...
For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try.
In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.
Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.
70 Realities and Rules of Running a S...
This is a simple and easy-to-understand book on what it takes to start and run a profitable and successful business.
The realities herein are drawn from real experiences and are meant to make your journey in entrepreneurship easier.
Applied well, the rules will give those new to business a jumpstart and the ones who are already in some inspiration to do it right and scale better.
COMMUNICATE TO CONVERT. Your Ultimate...
Communicate to Convert, provides a comprehensive overview of the marketing communication field, including the latest trends and best practices. Marketing communication is a critical aspect of any business, and this book helps you understand the various methods and channels you can use to communicate with customers and prospects.
Throughout the book, real-world examples and case studies are used to illustrate key concepts and strategies. The book also includes practical guidelines that can be used to develop and implement marketing communication campaigns.
Whether you are a marketing professional, a business owner, or a marketing student, this book provides the knowledge and skills you need to develop and execute effective marketing communication campaigns.
The author combines a managerial perspective with a contemporary set of principles, incorporating recent developments in marketing communication such as e-commerce and new media. With this book, you will be well-equipped to manage your marketing communication processes, including building brand awareness, direct marketing, packaging, and online presence to help achieve your business objectives.
Crush It: Why NOW Is the Time to Cash...
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love.
In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader.
Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.
Entrepreneurship Hits And Misses by E...
I did not get into business to avoid challenges but to face them head-on, I thought–this is why I constantly fill my diary. If any aspiring entrepreneur finds this diary, I intend to spar conversations about the why, what, where, when, how and how much of entrepreneurship.
I intend for it to encourage those in this journey to understand that they are not alone and that if they can be a little more resilient, a little more passionate, a little more focused, a little more open to learning, they can also achieve the 20 years overnight success that they see with others.
Sell Me This Pen by Eunice Maina Mburu
Nothing happens until someone sells something, You cannot get that job until you sell your skills, you cannot build a business until you sell your products and services.
Selling is the key skill that separates ‘Wannapreneurs’ from accomplished entrepreneurs.
Eunice Maina weaves a story of fortitude, grit, desire to succeed, and persistence that sees her grow in the insurance industry to be a celebrated award-winning sales agent and entrepreneur.
Grow from an average salesperson to a sales superstar through the distilled lessons in, Sell me this… Pen.
E- Book – How to Sell Without S...
Are You Ready to Attract Ready-to-Buy Clients, Create Passive Income, and Make More Money While Making a Difference?
Good marketing attracts ready-to buy clients. Ethical persuasion is NOT manipulation. These proven methods allow you to guide, encourage, and share value with your customers even before they ever spend a single penny with you. You don’t have to wait for someone to become a customer before adding value to their life.
This book shows you:
- How to identify the top 1% of Clients…and fall in love with them instead of your products and services. Tap into the exact language that motivates your best clients to buy more from you.
- 5 Simple Steps to improving the conversion of any ad, website, email, or any other persuasive document. If your website isn’t selling, it’s missing one of these 5 steps.
- How to double or even triple the conversion of visitors into buyers by demonstrating results in advance (this is much stronger than just offering a guarantee).
- The #1 mistake entrepreneurs make that sabotages their sales with ‘content marketing’ whether you’re participating on Facebook, publishing a blog, or sharing videos online.
- How to create all the online content you need in just 30 minutes per month. And how that content can attract new leads, turn them into buyers, and create long-term passive income.
Creating Sales Stars: A Guide to Mana...
Everyone knows about the business potential represented by the huge millennial age group. But how do you manage the next generation millennial sales force required to reach this gigantic market?
Meet your new sales force: They love collaboration, live and breathe technology, and happily bring assignments home. They also show up late, resist authority, text their friends in meetings, and job hop like there’s no tomorrow.
You can bark orders all you want, but it won’t work with millennials. To get great sales results, you need to let go of old school approaches and learn to speak their language.
Creating Sales Stars is your field guide to managing today’s emerging sales professionals. Packed with generational insights and surefire strategies, the book helps you:
Create a back bench of future sales leaders Fire them up and keep them focused on sales Establish a fun, meaningful environment Train them and retain them Apply the right pressure Teach without preaching Ensure they feel valued Mine their tech savvy Millennials crave feedback, flexibility, and opportunities to grow. This frank and incisive book shows how to give them what they need—and achieve the results you want.
How Brands Grow: Part 2: Emerging Mar...
Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of
mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break
all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.