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Brandwashed
Brief summary
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
• New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
• Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
• How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
• The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
• How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
• How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
• What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
• And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever
ISBN:9780385531733
Author: Martin Lindstrom
President Reagan The Triumph of Imagi...
Brief Summary
Richard Reeves's acclaimed account of a presidency solves the puzzle of Ronald Reagan -- a man of limited breadth and knowledge who was perhaps the most effective superpower president.
Using the techniques he employed in his bestselling books on Presidents Kennedy and Nixon, Reeves takes us inside Reagan's Oval Office, where we find a charismatic, crafty, focused politician.
Astonishing in its intimacy, authoritative in its sourcing, President Reagan is a portrait of modern presidential power that will stand as the definitive study of Reagan in the White House.
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ISBN:9781416531913
Author: Richard Reeves
Asiyah A quest for self love
Brief Summary
Asiyah, a twenty-two year old university student, is ready for love and eternal happiness. Being a rather simple girl herself, she decides to adopt the ways of her fashion-forward older sister, Zahra, for better chances to meet 'the one'-sounds simple, right?
Not quite. Asiyah soon learns, through a series of heartbreak, disappointment and frustration that it takes courage and sincerity to find the soulful love she seeks. Searching for happiness therefore takes Asiyah on a challenging journey to acquire what she realizes is the most important prerequisite of happiness: self-love.
Will Asiyah be able to look past all the imperfections she sees in the mirror and truly love herself? Or will the power of materialism and the desire for perfect beauty risk her chances of true happiness? Highlighting the importance of self-awareness along the winding road to happiness, Asiyah is the story of a woman growing into her own skin while balancing cultural expectations and personal beliefs.
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ISBN:9780995819900
Author: Zainab Karim
Interview Success-Get the Edge
Quick and easy to use, Interview Success makes it easy to focus on the areas of importance from avoiding clichéd answers to dealing with intimidating interviewers!
Are you facing a crucial interview and don't want to risk losing that job because you lack confidence or you think your interview skills aren't up to scratch?
Whether you only have a few hours to prepare or a few weeks, Julie Gray will guide you through all the techniques and strategies you need to give yourself the edge in a competitive market.
ISBN:2147483647
Author:Julie Gray
In the Loop & Up to Speed
In the Loop and Up to Speed uncovers the origins and meanings of many useful—and some not so useful—phrases that can be heard in the workplace and in everyday life.
The bottom line is this: The workplace is a minefield of business jargon that people exchange on a daily basis, and it can all start to sound like everyone around you is speaking another language.
So if you have ever wondered whether you have hit the glass ceiling or if a cubicle monkey will respond to mushroom management, become bogged down in the marzipan layer or are confused about what to do about the elephant in the room, this is the book for you.
From indecipherable abbreviations and business terminology to buzzwords, motivational phrases, and more, In the Loop and Up to Speed uncovers the origins and meanings of many useful—and some not so useful—phrases that can be heard in the workplace and in everyday life, such as:
ISBN:2147483647
Author: Caroline Taggart
The Grave Robber
Do we believe that God still does miracles? Considering how difficult it is for many of us adults to trust in the miraculous power of God, how much more difficult can it be for a young person in the midst of struggles about identity and purpose in life?
With the help of his son Parker, bestselling author Mark Batterson now brings the exciting message of a God who longs to do miracles in our lives to a teen audience.
Together they show young readers that God is intimately involved in their lives and wants them to experience the miraculous.
With poignant examples from the lives of real teens, The Grave Robber, Student Edition brings to life not only the seven miracles from John's Gospel but the countless miracles we witness every day--if only we have eyes to see.
ISBN:2147483647
Author:Mark Batterson & Parker Batterson
A Dads Prayers for His Daughter
Brief Summary
From the moment a man becomes the dad of a daughter, he knows he's going to be doing a lot of praying. He wants to pray for his girl, but he may wonder, Where do I start? What should I be praying for?
The couple who brought you 88 Great Daddy-Daughter Dates now shows dads how to pray for their daughters. They assure dads that just because they don't always understand their little girls, that doesn't mean that God doesn't.
Collecting specific prayers that dads can use, along with stories from other dads about how God has answered their prayers for their girls, Rob and Joanna Teigen give men a strong foundation to build a lifelong habit of prayer for their daughters.
They also explain a little more about girls and what they go through growing up, including stress, purity issues, social pressure, modesty challenges, spiritual growth, and more, so a dad can pray for every area of his daughter's life.
ISBN:9780800722623
Author:Rob Teigen and Joanna Teigen
Becoming Your Spouse’s Better Half
It's no secret that men and women are different. And it's no secret that they don't always get along because of these differences, even when they love each other.
But having a successful marriage is not about finding the perfect person to marry. It's about loving someone in an unselfish, Christlike manner.
Whatever we want out of marriage--unconditional love, forgiveness, passion--that is what we have to give to our spouse.
Rick Johnson shows couples how to go beyond merely tolerating each other's differences to using those God-given differences to add spice and passion to their relationship.
ISBN:2147483647
Author:Rick Johnson
Overcoming the Enemy
Book 6 of Six Pillars From Ephesians. This book covers the spiritual warfare of the believer, helping Christians discover the rich themes in the book of Ephesians.
The studies are practical, challenging, and revealing and will empower readers to live at a new level of spiritual maturity.
Students of the Word will want the complete set of six volumes.
ISBN:2147483647
Author:T.D. Jakes
Getting More
You're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it.
Experts tell us to negotiate as if we live in a rational world. But people can be angry, fearful and irrational. To achieve your goals you have to be able to deal with the unpredictable.
In Getting More, negotiation expert Stuart Diamond reveals the real secrets behind getting more in any negotiation - whatever more means to you. Getting More is accessible, jargon-free, innovative ... and it works.
ISBN:2147483647
Author:Stuart Diamond
How to be Rich by Patricia Horan
Does your life include an abundance of riches and wealth? Are you living up to your full potential; mentally, physically and spiritually? If your answer to these questions is 'no' then How to be Rich could change your life and inspire you to chart a course to personal wealth, happiness and fulfilment.
With choice excerpts from the writings of eleven of the world's great historical leaders in success, such as Napoleon Hill, How to be Rich provides proven wealth-attracting steps and strategies based on one basic idea: the key to everything is positive thinking.
How to be Rich is a refreshing look at our thoughts, desires and actions and how we are moulding the circumstances of our life.
Take control of your prosperity and let How to be Rich teach you how to acquire wealth and riches.
Leaving Before the Rains Come
The sequel to Don’t Let’s Go to the Dogs Tonight.
In her twenties Alexandra Fuller embarked on a new journey, into a long, tempestuous marriage to Charlie Ross...,
The love of her life. In this frank, personal memoir, she charts their twenty years together, from the brutal beauty of the Zambezi to the mountains of Wyoming – the new adventures, the unexplored paths, the insurmountable obstacles… and the many signals that they missed along the way.
ISBN:2147483647
Author:Alexandra Fuller
Commander-in-Chief
The newest electrifying thriller in the #1 New York Times–bestselling series has President Jack Ryan and his allies facing a treacherous foe threatening to unleash chaos around the globe. . . .
When Russian President Valeri Volodin’s ambitions are foiled in Dagestan, he faces a difficult choice. The oligarchs who support him expect a constant flow of graft, but with energy prices cratering, the Russian economy sputters to a virtual halt.
Unable to grow the Russian market at home, his hold on power relies on expansion abroad—a plan that has been thwarted by the United States in the past.
But this time Volodin has determined that an indirect approach is the best. A floating natural gas facility in Lithuania is blown up.
A Venezuelan prosecutor is assassinated. A devastating attack on a Russian troop train kills dozens. A chaotic world is the best camouflage for a series of seemingly unrelated attacks.
Only one man recognizes an ominous pattern in the reports of terror from around the globe. U.S. President Jack Ryan sees a guiding hand in the worldwide chaos, but before he can act he needs proof.
While his intelligence agencies race to uncover the truth behind the attacks, the President struggles to unite a fractious and distrustful coalition of Western nations against the schemes of the Russian dictator.
With five thousand Russian troops poised to invade a NATO nation, can Jack Ryan move swiftly enough to stop Volodin’s grand plan of global conflict and conquest? Or will he succeed in changing the balance of world power forever?
ISBN:2147483647
Author:M. Greaney
I Am Right, You Are Wrong
In this trailblazing book, Edward de Bono shows why our most crucial problems cannot be solved by traditional Western thought with its rigid insistence on facts.
Genuinely revolutionary--a synthesis of neuroscience, psychology, and philosophy--this work is bound to change the way we think.
ISBN:2147483647
Author:Edward de Bono
The Fate of Ten
The Fate of Ten is the explosive sixth instalment in the Lorien Legacies series by Pittacus Lore.
The sixth book in the thrilling, action-packed, New York Times bestselling I Am Number Four series! For years the Garde have fought the Mogadorians in secret.
Now all of that has changed. The invasion has begun. If the Garde can't find a way to stop the Mogs, humanity will suffer the same fate as the Lorien: annihilation.
There is still hope. When the Elders sent the Garde to Earth, they had a plan-one which the Garde are finally starting to understand.
In the climax of The Revenge of Seven, a group of the Garde traveled to an ancient pyramid in Mexico known to their people as the Sanctuary. There they awoke a power that had been hidden within our planet for generations. Now this power can save the world . . . or destroy it. It will all depend on who wields it.
ISBN:2147483647
Author:Pittacus Lore
The Good Liar
This is a life told back to front.
This is a man who has lied all his life.
Roy is a conman living in a small English town, about to pull off his final con. He is going to meet and woo a beautiful woman.
He will swiftly move in with her and together they will live the seemingly calm life of a retired couple - evenings in front of the television, a little holiday in Berlin. Then he will slip away with her life savings.
But who is the man behind the con and what has he had to do to survive this life of lies?
And why is this beautiful woman so willing to be his next victim?
ISBN:2147483647
Author:Nicholas Searle
Seven Brief Lessons on Physics
Everything you need to know about the beauty of modern physics in less than 100 pages.
In seven brief lessons, Italian theoretical physicist Carlo Rovelli guides readers with admirable clarity through the most transformative physics breakthroughs of the twentieth and twenty-first centuries.
This playful, entertaining and mind-bending introduction to modern physics, already a major bestseller in Italy, explains general relativity, quantum mechanics, elementary particles, gravity, black holes, the complex architecture of the universe, and the role of humans in the strange world Rovelli describes.
This is a book about the joy of discovery. It takes readers to the frontiers of our knowledge: to the most minute reaches of the fabric of space, back to the origins of the cosmos, and into the workings of our minds.
"Here, on the edge of what we know, in contact with the ocean of the unknown, shines the mystery and the beauty of the world,” Rovelli writes. "And it’s breathtaking.”
ISBN:2147483647
Author:Carlo Rovelli
United as One
The seventh and final book in the #1 New York Times bestselling I Am Number Four series! With United as One, this action-packed series comes to a surprising, breathtaking, and utterly satisfying conclusion. The Garde didn’t start this war, but they’ll do whatever it takes to end it once and for all. . . .
The Mogadorians have invaded Earth. Their warships loom over our most populated cities, and no country will risk taking them head on. The Garde are all that stand in the way, but they’ll need an army of their own to win this fight.
They’ve teamed up with the US military, but it might not be enough. The Garde need reinforcements, and they’ve found them in the most unexpected place.
Teenagers from across the globe, like John Smith’s best friend, Sam, have developed abilities. So John and the others must get to them before the Mogs, because if they don’t their enemies will use these gifted teens for their own sinister plan.
But after all the Mogadorians have taken from John—his home, his family, his friends, and the person he loves most—he might not want to put any more lives in danger.
He’s got nothing left to lose, and he’s just discovered he has been given an incredible new Legacy. Now he can turn himself into the ultimate weapon. So will he risk his life to save the world, or will he realize that power in numbers will save us all?
ISBN:2147483647
Author:Pittacus Lore
Little Boy Blue
Detective Inspector Helen Grace is no stranger to tragedy. But when a body is found in a Southampton nightclub, the death cuts too close to the bone.
Hiding her personal connection to the victim - and a double-life which must remain secret at all costs - Helen becomes a woman possessed, working her team around the clock to chase down every lead.
As the killer strikes again, the investigation takes its toll not only on Helen but also her senior officers. Tempers flare, friendships fray and Helen faces an impossible choice.
Confess her sins and lose control of the case? Or keep living a lie, protecting her darkest secrets, and risk getting trapped in this tangled web?
But whatever she does, this killer will not stop until the truth is revealed: there are some fates worse than death . . .
ISBN:2147483647
Author:M. J. Arlidge
The Worm at the Core
More than one hundred years ago, the American philosopher William James wrote that the knowledge that we must die is "the worm at the core" of the human condition-a universally shared fear that informs all our thoughts and actions, from the great art we create to the devastating wars we wage.
Using data collected from human subjects, Sheldon Solomon, Jeff Greenberg, and Tom Pyszczynski show conclusively that the fear of death and the desire to transcend it inspire us to buy expensive cars, crave fame, put our health at risk, and disguise our animal nature.
The fear of death can also prompt judges to dole out harsher punishments, make children react negatively to people different from themselves, and inflame intolerance and violence. But the worm at the core need not consume us.
This book also reveals how human beings have come to terms with death and learned to lead lives of courage, creativity, and compassion.
It infuses our lives with order, stability, significance, and purpose, and these anchors enable us to function moment to moment without becoming overwhelmed by the knowledge of our ultimate fate.
ISBN:2147483647
Author:Sheldon,Greenberg, Jeff, Pyszczynski & Tom Solomon