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Shopportunity How to Be a Retail Revo...
Brief summary
Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50 cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will.
In Shopportunity!—a manifesto-cum-exposé—marketing expert Kate Newlin looks behind the aisles of our best-known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! Provides an insider's view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers.
One generation of marketers has hooked three generations on the addiction of price promotion, and it has wreaked havoc on our waistlines, credit ratings, and life experience. From Wal-Mart to Macy's, Ralph Lauren, Whole Foods, and the Home Shopping Network, Newlin reveals what the world's leading retailers really know about us, and what it takes to kick the addiction to getting the best deal possible. Culminating in a Shopper's Bill of Rights, Shopportunity! Will liberate shoppers—as well as the manufacturers and retailers who serve them—from the tyranny of the cheap.
ISBN:9780060888404
Author:Kate Newlin
How Customers Think Essential Insight...
Brief summary
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached.
This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble.
An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.
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ISBN:9781578518265
Author:Gerald Zaltman
Ultimate Sales Tool Kit By William Sk...
Brief summary
Ultimate Sales Tool Kit: The Versatile 15-Piece Skill Set That Every Professional Needs
Most sales professionals tend to rely on just a few basic strategies. Actually, there are a range of proven techniques that can boost their business: the trick is knowing how and when to use them. This book contains fifteen powerful, effective tools for use in prospecting, educating the client, and closing. From a ?next-step? mechanism for identifying the best move to make, to the ?Buy Think? process used to help get the buyer involved, the book shows readers how to:
• be prepared
• get buyers to call them back
• ask the right questions quickly to open the door to larger sales
• use all their skills, not just the ones they think they’re good at
• talk effectively to the real decision-makers
Each chapter introduces a different tool, giving examples of how to use it, as well as a unique visual exercise to help readers remember it when on a sales call. Packed with ready-to-use techniques, Ultimate Sales Tool Kit provides a potent energy boost for sales professionals eager to improve their bottom lines.
ISBN:9780814474006
Author:William Skip Miller
Get Hired Fast Tap The Hidden Job Mar...
Brief summary
The Job Search Technique Most Recommended by Top Career Counselors
You lost your job six months ago. You've emailed 90 resumes. You've scoured the job boards and the help wanted ads. You've called recruiters, old bosses, former coworkers...but nothing. You're scared. You're beginning to think there are no jobs out there. But there ARE jobs. And you can get one of them--if you're willing to try the job search technique that most people are too timid to try.
If you're one of 9 million Americans looking for a job, you don't want to go 12 to 24 months without a job offer (as many do). The trick is to tap into the hidden job market--where 90 percent of the jobs really are!
Get Hired FAST! shows you how to use a direct-calling strategy that will generate at least three interviews in three weeks. It gives you a 15-day Action Plan, complete with charts, scripts, and other tools that will enable you to use the direct-calling technique like a professional.
This no-holds-barred book also includes insider advice on how to ace the interview once your calling strategy pays off, negotiate the best offer, and keep the job once you get it.
Get Hired FAST! shows you where and how to identify key contacts in target companies, how to uncover crucial data about target companies, how to script calls to hiring managers in advance--and handle any scenario, from voicemail to conversations with contacts' staffers.
ISBN:9781593372637
Author:Brian Graham
Velocity Combining Lean Six Sigma
Brief summary
Velocity: Combining Lean, Six Sigma and the Theory of Constraints to Achieve Breakthrough Performance - A Business Novel
The author of the best-selling business novel The Goal and the consulting group that made that book a reality offer a proven approach to identifying and rapidly making pivotal changes in one's business that will dramatically boost bottom-line results.
ISBN:9781439158937
Author:Dee Jacob, Suzan Bergland and Jeff Cox
Rwanda Inc How a Devastated Nation Be...
Brief summary
Rwanda, Inc.: How a Devastated Nation Became an Economic Model for the Developing World
Nearly two decades after Rwanda's horrific genocide, the country has been transformed. High rises are going up in the capital city of Kigali; a newly established stock exchange is attracting investors; and the economy is transitioning from subsistence agriculture to information and communication technology. In pursuit of the alchemy that made Rwanda such an unlikely success story, Patricia Crisafulli and Andrea Redmond interviewed Rwandan government officials, including current president Paul Kagame, as well as business leaders, foreign investors, NGOs, and everyday civilians.
In Rwanda, Inc. they look at the key factors that allowed this tiny country to beat the odds?including Rwanda's efforts to encourage private sector development and foster entrepreneurship, and how Kagame's unique leadership approach led to gains in health, education, and food sustainability.
They also explore what the future holds for this resilient nation, and the steps it's taking to develop the next generation of public servants. With so many eyes on Africa as nations rebuild in the wake of the Arab Spring, this is a timely and fascinating look at what other emerging democracies can learn from Rwanda's triumph.
ISBN:9781501175510
Author:Patricia Crisafulli and Andrea Redmond
Fear Trump in the White House By Bob ...
Brief summary
The Inside Story On President Trump, As Only Bob Woodward Can Tell It
With authoritative reporting honed through eight presidencies from Nixon to Obama, author Bob Woodward reveals in unprecedented detail the harrowing life inside President Donald Trump’s White House and precisely how he makes decisions on major foreign and domestic policies.
Woodward draws from hundreds of hours of interviews with firsthand sources, meeting notes, personal diaries, files and documents. The focus is on the explosive debates and the decision-making in the Oval Office, the Situation Room, Air Force One and the White House residence.
Fear is the most intimate portrait of a sitting president ever published during the president’s first years in office.
ISBN:9781501175510
Author:Bob Woodward
The New Capitalists How Citizen Inves...
Brief summary
Thanks to the rise of mutual funds and retirement plans, the actual owners of the world’s corporate giants are no longer a few wealthy families. Rather, they’re the huge majority of working people who have their pensions and life savings invested in shares of today’s largest companies.
These grassroots owners have ideas about value that differ from those of tycoons or Wall Street traders. And corporate directors and executives are coming under increasing pressure to respond. The New Capitalists provides examples—from GE to Disney to British Petroleum—of enterprises whose shareholders have recently wielded their control in ways unimaginable just several years ago.
Authors Stephen Davis, Jon Lukomnik and David Pitt-Watson describe how civil ownership will profoundly alter our world—including forcing the rise of a new species of corporation. It has already begun demolishing old rules and habits, laying the groundwork for a new "constitution of commerce.” The authors spell out conventional thinking destined for extinction—and fresh strategies companies must implement to survive in the emerging "civil economy.” They also outline how investors, advisors, activists, and policy makers can make their voices heard.
ISBN:9781422101018
Author:Stephen Davis, Jon Lukomnik, David Pitt-watson and John Lukomnik
Click What Millions of People Are Doi...
Brief Summary
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.
As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.
Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.
ISBN:B0023RSZJQ
Author:Bill Tancer
Business at the Speed of Thought by B...
Brief Summary
Business at the Speed of Thought: Succeeding in the Digital Economy
In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future.
Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.
ISBN:9780446525688
Author:Bill Gates
Eat Move Sleep How Small Choices Lead...
Brief Summary
From the #1 New York Times bestselling author of Strengths Finder 2.0, How Full Is Your Bucket?, Strengths Based Leadership, and Wellbeing comes an audiobook and online application that will improve your health for years to come. While Tom's bestsellers on strengths and well-being have inspired more than 5 million people in the last decade, Eat Move Sleep reveals his greatest passion and expertise.
Quietly managing a serious illness for more than 20 years, Tom has assembled a wide range of information on the impact of eating, moving, and sleeping. Written in his classic conversational style, Eat Move Sleep features the most proven and practical ideas from his research. This remarkable audiobook offers advice that is comprehensive yet simple and often counterintuitive but always credible.
Eat Move Sleep will help you make good decisions automatic—in all three of these interconnected areas. With every bite you take, you will make better choices. You will move a lot more than you do today. And you will sleep better than you have in years. More than an audiobook, Eat Move Sleep is a new way to live.
Create your own Eat Move Sleep Plan with a 10-minute self-assessment and find more information online at www.eatmovesleep.org.
ISBN:9781491513552
Author:Tom Rath
Heal Our Land By Sam Okello
Brief Summary
In this book, Heal Our Land, exciting facts about our beloved president will leave millions who read it amazed by how the man is simple, approachable and sociable.
He is a man who charted his own course and did not wait to ride on his father’s fame. He has served as a cashier and truck driver, and funded and ran his own company when he was young.
Uhuru Kenyatta knows a thing or two about being the stone that the builders rejected; or even a black sheep. But he also knows that labels don't ever describe a child of destiny.
Mama Ngina may have called him special, but only God knew just how special he was going to be in the scheme of divine planning in Kenya.
ISBN:9789966183446
Author:Sam Okello
The Obama Diaries by Laura Ingraham
Brief Summary
(WASHINGTON, D.C.) On May 20, 2010, Laura Ingraham received a package from an anonymous source that will change the history of the United States and the legacy of President Barack Obama. While retrieving her automobile from the underground garage at the Watergate complex (where she had just enjoyed her weekly pedicure), Ingraham discovered a manila envelope on the hood of her car. When she picked it up, a deep baritone voice called out from a nearby stairwell: "Just read it. You’ll know what to do." The shadowy figure then disappeared into the darkness without another word.
The envelope contained copies of what appeared to be diary entries written by President Barack Obama, his family, and high-ranking administration officials. Because the "diaries" are so revealing, Ingraham felt compelled to release them to the American public and the citizens of the world.
Major media outlets love to describe the president as "no drama Obama," but The Obama Diaries tells a different tale. Through these "diary entries," readers will see past the carefully constructed Obama façade to the administration’s true plans to "remake America."
In The Obama Diaries, Ingraham hilariously skewers the president and his minions. She takes aim at:
• the cynical "razzle-dazzle" marketing of Obama’s radical agenda
• the use of the Obama "brand" and family to obscure Obama’s true aims
• Michelle Obama’s gardening and anti-obesity initiative; and much more.
Informative and hugely entertaining, The Obama Diaries will inspire both laughter and critical thinking about the future of the nation and the man currently at the helm.
ISBN:9781439197516
Author:Laura Ingraham
Need You Dead by Peter James
Brief Summary
Roy Grace, creation of the CWA Diamond Dagger award winning author Peter James, faces his most mysterious case yet in Need You Dead.
Lorna Belling, desperate to escape the marriage from hell, falls for the charms of another man who promises her the earth. But, as Lorna finds, life seldom follows the plans you’ve made. A chance photograph on a client’s mobile phone changes everything for her.
When the body of a woman is found in a bath in Brighton, Detective Superintendent Roy Grace is called to the scene. At first it looks an open and shut case with a clear prime suspect. Then other scenarios begin to present themselves, each of them tantalizingly plausible, until, in a sudden turn of events, and to his utter disbelief, the case turns more sinister than Grace could ever have imagined.
ISBN:9781509816323
Author:Peter James
The Best of Adam Sharp by Graeme Simsion
Brief Summary
From the bestselling author of The Rosie Project comes a romantic novel about true love, second chances, and decades of great music.
Two decades ago, Adam Sharp’s piano playing led him into a passionate relationship with Angelina Brown, an intelligent and strong-willed actress. They had a chance at something more?but Adam didn’t take it.
Now, on the cusp of turning fifty, Adam likes his life. He’s happy with his partner Claire, he excels in music trivia at quiz night at the local pub, he looks after his mother, and he does the occasional consulting job in IT. But he can never quite shake off his nostalgia for what might have been.
And then, out of nowhere, from the other side of the world, Angelina gets in touch. What does she want? Does Adam dare to live dangerously?
Set to the soundtrack of our lives, The Best of Adam Sharp by Graeme Simsion follows along with emotion and humor as one man looks back on his past and decides if having a second chance is worth the risk.
ISBN:9781250130419
Author:Graeme Simsion
How To Sell With Complete Confidence
Brief Summary
Selling is not only a critical part of every business, but it’s also fundamental to every society. We need to trade products, services and ideas in order to create the world we want.
With the help of a host of examples and practical exercises, How to Sell With Complete Confidence gives you everything you need to influence others and sell effectively and ethically. It guides you through every stage in the process – from understanding the motivations and needs of customers, to making positive connections and structuring relevant and successful sales.
Providing a foundation in the psychology of selling and neuro-linguistic programming, the book looks beyond traditional ‘hard sell’ methods and promotes a refreshed and positive attitude to the subject. It will empower your ability to monetise ideas, believe in your products or campaign for a better world.
ISBN:9781509814435
Author:Gavin Presman
Idea Man A Memoir by the Co founder o...
Brief Summary
"The entire conversation took five minutes. When it was over, Bill and I looked at each other. It was one thing to talk about writing a language for a microprocessor and another to get the job done….If we’d been older or known better, Bill and I might have been put off by the task in front of us. But we were young and green enough to believe that we just might pull it off.”
Paul Allen, best known as the cofounder of Microsoft, has left his mark on numerous fields, from aviation and science to rock ‘n’ roll, professional sports, and philanthropy. His passions and curiosity have transformed the way we live. In 2007 and again in 2008, Time named him one of the hundred most influential people in the world.
It all started on a snowy day in December 1974, when he was twenty-one years old. After buying the new issue of Popular Electronics in Harvard Square, Allen ran to show it to his best friend from Seattle, Bill Gates, then a Harvard undergrad. The magazine’s cover story featured the Altair 8800, the first true personal computer; Allen knew that he and Gates had the skills to code a programming language for it. When Gates agreed to collaborate on BASIC for the Altair, one of the most influential partnerships in the digital era was up and running.
While much has been written about Microsoft’s early years, Allen has never before told the story from his point of view. Nor has he previously talked about the details of his complex relationship with Gates or his behind-closed-doors perspective on how a struggling start-up became the most powerful technology company in the world. Idea Man is the candid and long-awaited memoir of an intensely private person, a tale of triumphant highs and terrifying lows.
After becoming seriously ill with Hodgkin’s lymphoma in 1982, Allen began scaling back his involvement with Microsoft. He recovered and started using his fortune—and his ideas—for a life of adventure and discovery, from the first privately funded spacecraft (SpaceShipOne) to a landmark breakthrough in neuroscience (the Allen Brain Atlas). His eclectic ventures all begin with the same simple question: What should exist? As Allen has written:
To me, that’s the most exciting question imaginable….From technology to science to music to art, I’m inspired by those who’ve blurred the boundaries, who’ve looked at the possibilities, and said, "What if…?” In my own work, I’ve tried to anticipate what’s coming over the horizon, to hasten its arrival, and to apply it to people’s lives in a meaningful way…The varied possibilities of the universe have dazzled me since I was a child, and they continue to drive my work, my investments, and my philanthropy.
Idea Man is an astonishing true story of ideas made real.
ISBN:9781591845379
Author:Paul Allen
What Are You Optimistic About
Brief Summary
In 2007 the leading online forum for scientists and thinkers, www.edge.org, issued its third annual question: 'What are you optimistic about, and why?' As with its predecessors -- 'What do you believe to be true but cannot prove?' and 'What is your dangerous idea?' –
The question created an instant media storm, with global reaction to the answers posted by some of the world's most eminent scientists and thinkers. WHAT ARE YOU OPTIMISTIC ABOUT? Is the third collection of answers to the Edge question?
Featuring responses from Richard Dawkins, Brian Eno, Steven Pinker, Sir Martin Rees and Matt Ridley, and covering topics as diverse as the decline of violence, the path to enlightenment and mankind's enduring ability to solve problems, this collection is guaranteed to make you look on the bright side. Global warming, the war on terror and rampant consumerism getting you down? Lighten up! And read some of the world's brightest brains on their reasons to be cheerful.
ISBN:9781847391292
Author:John Brockman
The Kids are Alright How the Gamer Ge...
Brief Summary
Think video games are kids’ stuff? Think again. According to authors John C. Beck and Mitchell Wade all those hours immersed in game culture have created masses of employees with unique attributes. This new generation that’s ninety-million strong has an amazing ability to multitask, solves problems creatively, and brings unexpected leadership to the table.
But to tap these skills, we need to understand and appreciate the different ways gamers think and behave. The Kids Are Alright dispels common myths about gamers and reveals them as committed, team-oriented people who play to win.
ISBN:9781422104354
Author:John C. Beck and Mitchell Wade
Fashion Brands Branding Style from Ar...
Brief Summary
Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right.
This third edition of the international best seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyzes every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.
Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion "sense" and reveals how a mere piece of clothing can be transformed into something with mystical allure.
ISBN:9780749442996
Author:Mark Tungate