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Billion-Dollar Lessons
Brief summary
Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
Welcome to Business Failure 101
In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he’d been called in. The man said he assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”
In Billion-Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn.
Lesson One: The Cold Hard Facts
Between 1981 and 2006, 423 major publicly held U.S. companies with combined assets totaling $1.5 trillion filed for bankruptcy. Hundreds more took huge write-offs, discontinued major operations, or were acquired under duress. Again and again, companies follow the same wrong-headed strategies that brought down businesses in the past. The sub-prime mortgage crisis that cost companies tens of billions of dollars in 2007 and 2008 echoes the ill-conceived strategies that pushed Green Tree Financial and Conseco into bankruptcy years earlier. Tom Watson’s executive’s $10 million lesson seems cheap by comparison.
Lesson Two: Failure Patterns
Carroll and Mui found that the number one cause of failure was misguided strategy—not sloppy execution, poor leadership, or bad luck. These strategic errors fall into seven categories, including:
* Pursuing nonexistent synergies: Quaker Oats’ purchase of Snapple was supposed to capitalize on distribution synergies but instead led to a $1.7 billion write-off.
* Moving into an "adjacent” market that isn’t really adjacent: Avon decided its "culture of caring” qualified it to operate retirement homes. Subsequent write-offs totaled $545 million.
* Buying more problems than efficiencies through misguided consolidation: Despite pioneering the discount department store years before Sam Walton came along, Ames Department Stores flubbed consolidation efforts, landing in bankruptcy twice before eventually liquidating.
Lesson Three: Avoid Making the Same Mistakes
But there’s light at the end of the tunnel: Billion-Dollar Lessons provides proven methods that managers, boards, and even investors can adopt to avoid making the same mistakes. While there’s no way to guarantee success, this book draws on vivid, off-the-beaten-track examples to help you avoid failure by showing you how to thoroughly assess potentially disastrous strategies before they bring your company down.
Required Reading
Think of Billion-Dollar Lessons as the flip side of Good to Great, but just as eye- opening and essential as that business classic. There’s enormous value in learning from companies that lost millions (if not billions) in pursuit of strategies that led to spectacular flameouts. Everyone makes mistakes, but why make the same mistakes over and over?
ISBN:9781591842194
Author: Paul B. Carroll & Chunka Mui
Brandwashed
Brief summary
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
• New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
• Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
• How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
• The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
• How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
• How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
• What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
• And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever
ISBN:9780385531733
Author: Martin Lindstrom
Unlimited Power by Anthony Robbins
Brief Summary
It's not about power over other people. It's about power over yourself!
Yes, you can do, have, achieve, and create anything you want out of life. Anthony Robbins has proved it. Robbins, the undisputed master of the magic of mind power shows you in this audio program how to harness yours.
He demonstrates -- passionately and eloquently -- that whatever you think will be, that your state of mind determines what you can and can't do, and that all successful results can be modeled and duplicated. His enthusiasm is contagious as he shows you how to:
- Reprogram your mind in minutes to eliminate fears and phobias
- Fuel your body with spectacular health and energy
- Dramatically improve your interpersonal relationships
- Become a persuasive communicator and create instant rapport with anyone you meet
- Use the success of others to remodel yourself
- Discover the five keys to wealth and happiness
- Master the ultimate success formula
- Robbins calls Unlimited Power the new science of personal achievement. You'll call it the best thing that ever happened to you.
Dont Sweat the Small Stuff by Richard...
Misbehaving by Richard H. Thaler
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals.
Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people.
Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists.
In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world.
He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles.
When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
You Only Have to Be Right Once
The ultimate insider look at the newest titans of tech—and what you can learn from their success
In 2007, twenty-one-year old David Karp launched Tumblr, a simple micro-blogging platform, on a whim. By 2012, it had become one of the top ten online destinations, drawing 170 million visitors.
By 2013, Yahoo had acquired Tumblr for over $1 billion. Just like that, a kid who hadn’t even earned his high school diploma was worth over a quarter billion dollars. And he’s not the only one . . .
Silicon Valley’s newest billionaires represent a unique and unconventional breed of entrepreneur: young, bold, and taking the world by storm with their extreme speed, insatiable hunger, and progressive leadership.
These whiz kids (and, to be fair, a few adults) have the hottest companies in the world. They are all turning just one brilliant insight or hook into money at a rate never before seen in human history—creating companies that, even with no revenue, garner insane valuations.
With unique insider access to the world’s most influential and wealthy entrepreneurs, Forbes has dug in to find what these super-entrepreneurs say about their own success.
This book, introduced, edited, and updated by Forbes editor Randall Lane, is the first comprehensive look at who these instant tech billionaires are and how they achieved their quick wins.
With sixteen illuminating pieces, including two never-before published features, we get behind-the-scenes examinations of the founders of Spotify, Airbnb, Tumblr, Twitter, and more, including:
Elon Musk: The billionaire founder of Paypal, electric carmaker Tesla, and private space company SpaceX. His extreme ambition is matched by his preternatural engineering mind; no wonder he was the model for Robert Downey Jr.’s portrayal of Iron Man.
Evan Spiegel: The twenty-three-year old declined a $3 billion cash offer from Mark Zuckerberg, after making the mountain come to Mohammed (Snapchat’s HQ is in Los Angeles) —an unheard of request from a young gun to one of the biggest players in Silicon Valley.
The story of Snapchat’s origin is even wilder than Facebook’s, but Spiegel’s ability to parlay infamy and popularity into revenue is still up in the air, even as Snapchat’s valuation continues to grow.
Alex Karp: An eccentric philosopher with almost no tech background turned a Peter Thiel backed venture, Palantir, into a data-mining champion, with clients like the NSA, the FBI, and the CIA.
Amid heated privacy concerns, Karp continues to grow Palantir like crazy, to $196 million in funding and an estimated $1 billion in contracts in 2014.
You Only Have to Be Right Once is the definitive collection of everything we can learn from these incredible game changers and what their next moves spell for the future of business.
ISBN:2147483647
Author:Randall Lane
How to Give A great Presentation
Brief Summary
Advice on engaging your audience, holding their attention, and ensuring a successful impact - every time.
How often have you made a successful presentation one day and the next day made a complete mess of the same material? If your delivery of presentations is all too variable, don't despair - help is at hand.
How to: give a great presentation shows you how successful spoken communications work within a simple and executable framework of rules and techniques, and reveals how to avoid the pitfalls that exist to undermine your efforts.
The expert advice in this book, illustrated with a host of relevant examples, will ensure that you'll have no more problems making impressive presentations each and every time.
ISBN:9781509814473
Author:Neil Chalmers
How to Get your Website Noticed
Brief Summary
Compact companion to getting your website noticed from the how to: academy series.
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business.
They are the primary place for people to find you online, to research you, and to decide if they trust you.
A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
ISBN:9781509814497
Author:Filip Matous
The 10 Secrets of Entrepreneurs
The ten secrets of entrepreneurs is a compelling guide to the ten key differences between successful or extraordinary entrepreneurs and unsuccessful or ordinary employees and the way they think and behave.
This life-changing book will show how anyone can learn to switch their thinking to that of an extraordinary entrepreneurs and enjoy a more rewarding and fulfilling professional and personal life.
The distinctions include: entrepreneurs have an empowering perspective of failure. Employees see failure as bad. Entrepreneurs are solution finders. Employees are problem solvers. Entrepreneurs look into the future.
Employees look into the past. In uncertain times, everyone wants to have more meaning and purpose in their professional and personal lives. In this inspirational and prescriptive guide, keith cameron smith leads readers from a passive and possibly fearful view of their future to one they can actively engage in and firmly believe in.
ISBN:2147483647
Author:Keith Cameron Smith
How Come That Idiots Rich and I’...
In this provocative and entertaining book, Robert Shemin, a multimillionaire and successful entrepreneur and motivational speaker, has a secret for you: rich people are not that smart. In fact, they're Idiots, and if you want the wealth and fulfilment you've always desired, you need to be an Idiot, too.
In HOW COME THAT IDIOT'S RICH AND I'M NOT?, Shemin shows how the average 'smart' person's tendency to over-think can be financially crippling, and reveals simple principles for getting and keeping spectacular wealth.
Follow the 'Path of the Idiot' with Shemin and realize the mistakes that smart people invariably make: they take small steps, effectively paralysed by fear of failure, instead of acting decisively; their vanity prevents them from admitting ignorance, instead of finding the right person to help them achieve their dreams.
By following Shemin's step-by-step programme, you'll be setting big goals, leaving your comfort zone, embracing the knowledge learned from failure - and reaping big rewards.
The Way of Innovation
Inside The Way of Innovation, corporate strategist Kaihan Krippendorff explains how you can adapt and thrive by recognizing, understanding, and utilizing the ancient Asian approach to innovation.
He illustrates how companies like Microsoft and Nokia use this powerful wisdom, and how you too can pass through the five stages of innovation:
Metal (Admit you are stuck)
Water (Conceive new winning options)
Wood (Assemble your resources)
Fire (Break out your innovation)
Earth (Make it sustainable)
With this book, you have the ancient strategies you need to lead the way to a more productive - and profitable - future.
ISBN:2147483647
Author:Kaihan Krippendorff
The Vigilant Investor
Making sound investments is tough enough without having to worry about unscrupulous financial advisers and outright frauds. But recently strengthened laws aren't enough to stop the "professionals" intent on profiting from--or just plain stealing--your money.
As an Enforcement Branch Chief at the Securities and Exchange Commission, Pat Huddleston witnessed countless people lose their life savings to reckless stockbrokers and fraudulent schemes.
Now an SEC-recommended Receiver and CEO of a securities and investment fraud investigation agency, Huddleston has intimate knowledge of how scam artists and bad brokers operate.
In The Vigilant Investor, he explains WHY we fall for investment scams, HOW con artists play on our emotions, and WHAT we can do to protect ourselves from predators. With its unique look into the science of financial decision making, the book blows up the popular myths and simplistic "do's and don'ts" of investing while sharing techniques anyone can use to perform due diligence even better than the "experts."
With gripping stories of actual cases, Huddleston sheds light on the dark corners of the investment industry and teaches investors and professionals alike how to spot fraud and guard themselves against financial catastrophe.
ISBN:2147483647
Author:Pat Huddleston
Tweetonomics
Economic news has been making major worldwide headlines in recent months, but those among us who live outside the esoteric world of high finance are too often mystified by bankers' and economists' jargon.
Author Katie Huston has come to our rescue with Tweetonomics, an entertaining and informative book that explains each of the most important economic terms and ideas in 20 "tweets" or less.
Limiting her explanations to 140-character "tweets," she resorts to clear, simple English that flies straight to the point. In nine chapters she explains how the economy works, the role of governments, the big economic ideas, and the thinkers like Adam Smith and John Maynard Keynes who created them. Here are short and sweet definitions of terms that include--
Free Market * Supply and Demand * GDP
Balance of Trade * Monetarism * Keynesianism
Marxism * Derivatives Market * Stock Options
Hedge Funds * Dow Jones * NASDAQ
Credit Default Swaps * Fannie Mae * Freddie Mac . . . and many more.
In these extraordinary economic times Tweetonomics is a book that belongs on everybody's must-read list. Brief, pithy, and to-the-point definitions are complemented with clever cartoon illustrations.
ISBN:2147483647
Author:Nic Compton, Adam Fishwick & Katie Huston
Theodore Roosevelt CEO
Brief Summary
The newest in Alan Axelrod's celebrated CEO series examines Theodore Roosevelt--typically ranked among the top five US presidents by historians.
Following in the vein of his popular Winston Churchill, CEO and Gandhi, CEO, Axelrod provides an unprecedented look at this much-studied figure.
In an engaging, conversational style, Axelrod explores seven inspirational areas that characterize Roosevelt's leadership "lives,” from the active life to the learning life, and derives from them 136 invaluable lessons for modern business executives.
ISBN:9781402784835
Author:Alan Axelrod
Opportunism
In this bold and forward-looking book, an Israeli civic leader shows how reorienting our society to make the most of "opportunity" could restore the global economy to health?and give added value to the contributions of the new class of knowledge workers.
For most of us, opportunism is a tainted concept. Shraga F. Biran thinks otherwise. He shows that our present economy favors the wealthy few more than at any point in history.
But such an economy is both unstable and outmoded, unable to recognize the true value of the work done by the new knowledge class, whose commerce is in ideas, not financial assets. This is why most of us have seen no real gains from the spectacular increases in paper wealth during the past three decades.
Biran sees a transformative new way in Opportunism. In today's economy, he argues, the way to thrive is to create an opportunity and make the most of it. With great passion, he proposes that we as a society should establish a "right of opportunity," akin to patents and copyrights, enabling all members of society to lay claim to their ideas and benefit from them financially.
Thus empowered, the new opportunists can help bring about a revolution in applied knowledge on the scale of the Industrial Revolution? and a more just, stable, and prosperous society.
ISBN:2147483647
Author:Shraga F. Biran
Money Everything You Never
Brief Summary
Money: Everything You Never Knew About Your Favorite Thing to Find, Save, Spend & Covet
Ever made a fast buck? How about traded cowrie shells for a bride or paid for gum with a $10,000 bill? This entertaining and information-packed miscellany explains our fascination with money and how it has shaped our world.
Vintage photographs and artwork illustrate surprising facts, lists, and trivia about forgotten financial catastrophes and famous bank robbers, the history of bankruptcy and ancient money gods, wacky cash-related slang and get-rich-quick schemes for the ages.
Witty and comprehensive, Money explores the one subject that really makes the world go round.
ISBN:9780811870368
Author:Harry Choron
The Barefoot Executive
Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip?
Are you ready to take that vacation you've been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You'll learn:
Your "why." The most important question. Why do you want to work for yourself?
What type of business best suits your experience and talents.
How to stay focused on your goal and avoid distractions.
Where to find the support that will accelerate your success.
How to link your business to the right market.
Whether it's a service, a product, or your insight or expertise, you already have the raw materials necessary to transform your life. Carrie will walk you through the process of building the business you need to achieve the life you want.
Her guidance is practical. No philosophical silliness, no theoretical abstractions- just concrete action steps alongside insights from fellow entrepreneurs, interactive exercises, and links to Carrie's online video coaching segments.
It's the next best thing to working one-on-one with her. The Barefoot Executive will have you energized by the possibilities and embracing the extraordinary life that is well within your reach.
DISCOVER what you already have to offer, how to use it to your advantage, and where to find the people who are eager to buy it. The Barefoot Executive will pull you over the hurdle of uncertainty and get you moving, planning, doing.
What Others Are Saying:
"Carrie Wilkerson has done a great job with this book, and she's personally helped me make tons of money with my business. I highly recommend this book!" - Chris Brogan, president, Human Business Works, and publisher of chrisbrogan.com
"There has never been a better time to turn your passions into income. But just having an idea doesn't mean you're ready to order business cards just yet. Carrie Wilkerson's The Barefoot Executive walks you through the process of developing your idea, finding your audience, and setting yourself up for a lifetime of success doing the work you love for the hardest boss you'll ever have... yourself!" - Dave Ramsey, host of The Dave Ramsey Show and best-selling author of The Total Money Makeover
"One of the best ways to achieve success is to learn from someone who has already done it. If you are looking to build a viable, sustainable, and lucrative business from home- or anywhere else- Carrie Wilkerson is your example, and her new book will show you the way." - Tim Sanders, author of Today We Are Rich and former CSO at Yahoo!
"A lot of books can fire up an entrepreneur. But a lot of those books leave readers high and dry when it comes to practical application. Enthusiasm isn't enough. You need a plan and the tools to build with.
Carrie Wilkerson's guidance provides just that. Combine that with her enthusiasm, warmth, and core values, and you have someone very real to learn from.
As my dad says, 'a great book needs to cover the Why and the How.' This is a great book. I know that when Carrie advises Ziglar, Inc. on marketing ideas, we get results." - Tom Ziglar, CEO and proud son of Zig Ziglar
ISBN:2147483647
Author:Carrie Wilkerson
Taking People With You by David Novak
Brief Summary
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that?
There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between?Over his fifteen years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
He spends several weeks each year personally teaching it to thousands of managers around the world. He convinces them that they'll never make big things happen until they learn how to get people on their side.
No skill in business is more important. And Yum!'s extraordinary success (at least 13 percent growth for each of the last nine years) proves his point.
Novak knows that managers don't need leadership platitudes or business school theories. So he cuts right to the chase with a step-by- step guide to setting big goals, getting people to work together, blowing past your targets, and celebrating after you shock the skeptics.
And then doing it again and again until consistent excellence becomes a core element of your culture.
This book has specific tools at the end of each chapter that will challenge you to reflect on how you're really doing on key aspects of leadership. And if you apply it, you'll immediately start to improve.
You'll learn how to . . .
• Get inside the heads of your people. You can't convince them of anything until you see the world from their perspective.
• Think big. If your sales growth last year was 3.5 percent, don't aim for 4 percent this year, aim for 15 percent. Even if you fail, you'll probably do better than you would have with a smaller goal.
• Practice "extraordinary authenticity." Show occasional vulnerability and admit when you don't have the answers.
• Look for good ideas in unexpected places. Novak's team came up with Cool Ranch Doritos for Frito-Lay during a field trip to a grocery store's salad dressing aisle.
• Choose a can-do mind-set. There's a huge difference between a boss who says "We can try this" and one who says "We can do this!"
• Cheer for first downs, not just touchdowns. Publicly recognizing and rewarding small wins keeps everyone motivated for the long haul.
• Get rid of cynics. In many teams one person will reject your values and spread negative energy. Moving that person out will show everyone else you're serious.
Get ready to change the way you think about leadership-and more important, the way you practice it every day.
How Remarkable Women Lead by Joanna B...
Brief Summary
The Remarkable discoveries about what drives and sustains successful women leaders.
Based on five years of proprietary research, How Remarkable Women Lead speaks to you as no other book has, with its hopeful outlook and unique ideas about success.
It's the new "right stuff" of leadership, raising provocative issues such as whether feminine leadership traits (for women and men) are better suited for our fast-changing, hyper-competitive, and increasingly complex world.
The authors, McKinsey & Company consultants Joanna Barsh and Susie Cranston, establish the links between joy, happiness, and distinctive performance with the groundbreaking model of Centered Leadership.
The book's personal stories and related insights show you the magic that happens when you put the five elements of Centered Leadership–meaning, framing, connecting, engaging, and energizing–to work. They include:
• How Alondra de la Parra built on her strengths and passions to infuse her life with meaning and make her way in the male-dominated world of orchestra conducting
• How Andrea Jung, the CEO of Avon, avoided a downward spiral when the company turned down by "firing herself" on Friday and re-emerging on Monday as the "new" turnaround CEO
• How Ruth Porat's sponsors at Morgan Stanley not only helped her grow but were also her ballast for coping with difficult personal and professional times
•How Eileen Naughton recovered after losing her dream job, landing on her feet at Google and open to a new leadership opportunity
• How Julie Coates of Woolworth's Australia makes energy key to her professional success, with reserves for her "second shift" as wife and mother
How Remarkable Women Lead is both profoundly moving and actionable. Woman or man, you'll find yourself in its pages and emerge with a practical plan for breaking through at both work and in life.
The 100 Dollar Startup by Chris Guill...
In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a "real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.
There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.
In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your "expertise” – even if you don’t consider it such -- and what other people will pay for.
You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.
Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.