Showing 681–700 of 1357 results

Becoming Steve Jobs

KShs2,495.00 KShs2,371.00
#1 New York Times Bestseller Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products. A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs<span style="color: #181818; font-family: Merriweather, Georgia, serif; font-size: 14px; l ISBN:2147483647 Author:Brent Schlender

Small Message, Big Impact

KShs1,299.00 KShs1,235.00
"Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be big­ger. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang! You’re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of a company you’ve wanted to connect with for ages. He’s also waiting for his flight. Your flight! Should you walk over? What would you say? We’ve all been there. An opportunity presents itself and you have one chance to share your impor­tant message. The clock is ticking. And in this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people. Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presenta­tion that introduces a product, service, or idea. Its purpose isn’t to say everything about your topic—just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. "Don’t just think of an elevator speech as a generic tool you use in chance moments—consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.” Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to: Build a convincing case using six of the most consistently effective arguments. Incorporate unique illustrations to bring your message to life. Speak in your own authentic voice; the art is in your delivery! In this newly updated edition, Sjodin offers her time-tested strategies and advice, including sim­ple outlines, worksheets, a sample elevator speech, evaluation forms, and much more. ISBN:2147483647 Author:Terri L. Sjodin

Adapt by Tim Harford

KShs1,890.00 KShs1,590.00
So are you an economic missionary, or is this just something that you love to do? It began as something that I love to do--and I think I am now starting to get a sense of it being a mission. People can use economics and they can use statistics and numbers to get at the truth and there is a real appetite for doing so. This is such a BBC thing to say--there’s almost a public service mission to be fulfilled in educating people about economics. When I wrote The Undercover Economist, it was all about my pure enthusiasm for the subject; the book is full of stuff I wanted to say and that is always the thing with the books: they are always such fun to write. Do you think that people these days are generally more economically literate? People are now aware of economics for various reasons. There are the problems with the economy--there is always more interest in economics when it is all going wrong. Where is the border line in your new book between economics and sociology? I don’t draw a border line, and particularly not with the new book. The Undercover Economist was basically all the cool economics I could think of and The Logic of Life was me investigating a particular part of economics. All of the references in The Logic of Life were academic economics papers that I had related--and hopefully made more fun. This new book, Adapt, is very different. I have started by asking what is wrong with the world, what needs fixing, how does it work--and if economics can tell us something about that (which it can) then I have used it. And if economics is not the tool that you need--if you need to turn to sociology or engineering or biology or psychology--I have, in fact, turned to all of them in this book. If that’s what you need, then that’s where I have gone. So I have written this book in a different way: I started with a problem and tried to figure out how to solve it. What specific subjects do you tackle? To be a bit more specific, the book is about how difficult problems get solved and I look at quick change; the banking crisis; poverty; innovation, as I think there is an innovation slow-down; and the war in Iraq. Also, I look at both problems in business and in everyday life. Those are the big problems that I look at--and my conclusion is that these sorts of problems only ever get solved by trial and error, so when they are being solved, they are being solved through experimentation, which is often a bottom-up process. When they are not being solved it is because we are not willing to experiment, or to use trial and error.

21 Speeches That Shaped Our World

KShs1,595.00 KShs1,516.00
In this fascinating book, Chris Abbott, a leading political analyst, takes a close look at 21 key speeches which have shaped the world today. He examines the power of the arguments embedded in these speeches to inspire people to achieve great things, or do great harm. Abbott draws upon his political expertise to explain how our current understanding of the world is rooted in pivotal moments of history. These moments are captured in the words of a range of influential speakers including: Emmeline Pankhurst, Martin Luther King, Jr, Enoch Powell, Napoleon Beazley, Kevin Rudd, Alexander Solzhenitsyn, Ronald Reagan, George W. Bush, Osama bin Laden, Margaret Beckett, Winston Churchill, Salvador Allende, Margaret Thatcher, Tony Blair, Tim Collins, Mohandas Gandhi, Dwight D. Eisenhower, Robin Cook and Barack Obama. The speeches in this book are arranged thematically, linked by concepts such as 'might is right', 'with us or against us' and 'give peace a chance'. Each transcript is accompanied by an insightful commentary that analyses how the words relate to our modern society. Fresh and relevant, this is a book that will make you stop in your tracks and think about what is really happening in the world today. ISBN:2147483647 Author:Chris Abbott

The End of Poverty by Jeffrey Sachs

KShs1,590.00 KShs1,399.00
Brief Summary The landmark exploration of economic prosperity and how the world can escape from extreme poverty for the world's poorest citizens, from one of the world's most renowned economists Hailed by Time as one of the world's hundred most influential people, Jeffrey D. Sachs is renowned for his work around the globe advising economies in crisis. Now a classic of its genre, The End of Poverty distills more than thirty years of experience to offer a uniquely informed vision of the steps that can transform impoverished countries into prosperous ones. Marrying vivid storytelling with rigorous analysis, Sachs lays out a clear conceptual map of the world economy. Explaining his own work in Bolivia, Russia, India, China, and Africa, he offers an integrated set of solutions to the interwoven economic, political, environmental, and social problems that challenge the world's poorest countries. Ten years after its initial publication. The End of Poverty remains an indispensable and influential work. In this 10th anniversary edition, Sachs presents an extensive new foreword assessing the progress of the past decade, the work that remains to be done, and how each of us can help. He also looks ahead across the next fifteen years to 2030, the United Nations' target date for ending extreme poverty, offering new insights and recommendations.

The 22 Immutable Laws of Marketing

KShs1,299.00 KShs1,235.00
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? InThe 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk. ISBN:2147483647 Author:Al Ries, Jack Trout

Swim with the Sharks

KShs1,399.00 KShs1,330.00
Brief Summary This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!" Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66." Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires. Outnegotiate by knowing when to "smile and say no" and when to "send in the clones." This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success." ISBN:9780060742812 Author:Harvey MacKay

Superbosses

KShs1,599.00 KShs1,520.00
A good boos hits his goals and leads his team.A super-boss blows away her goals by building and army of new leaders. Which would you rather be? What do football coach Bill Walsh, restaurateur Alice Waters, television executive Lorne Michaels, technol­ogy CEO Larry Ellison, and fashion pioneer Ralph Lauren have in common? On the surface, not much, other than consistent success in their fields. But below the surface, they share a common approach to finding, nurturing, leading, and even letting go of great people. The way they deal with talent makes them not merely success stories, not merely organization builders, but what Sydney Finkelstein calls superbosses. They've all transformed entire industries. After ten years of research and more than two hundred interviews, Finkelstein has concluded that superbosses exist in nearly every industry, from the glamorous to the mundane. If you study the top fifty leaders in any field, as many as one-third will have once worked for a superboss. While superbosses differ in their personal styles, they all focus on identifying promising newcomers, inspiring their best work, and launching them into highly successful careers--while also expanding their own networks and building stronger companies. Among the practices that distinguish superbosses: They Create Master-Apprentice Relationships. Superbosses customize their coaching to what each protégé really needs, and also are constant founts of practical wisdom. Advertising legend Jay Chiat not only worked closely with each of his employees but would sometimes extend their discussions into the night. They Rely on the Cohort Effect. Superbosses strongly encourage collegiality even as they simultaneously drive internal competition. Lorne Michaels set up Saturday Night Live so that writers and performers are judged by how much of their material actually gets on the air, but they can't get anything on the air without the support of their coworkers. They Say Good-Bye on Good Terms. Nobody likes it when great employees quit, but super­bosses don't respond with anger or resentment. They know that former direct reports can become highly valuable members of their network, especially as they rise to major new roles elsewhere. Julian Robertson, the billionaire hedge fund manager, continued to work with his former employees who started compet­ing hedge funds, and he often profited by investing in them. By sharing the fascinating stories of superbosses and their protégés, Finkelstein explores a phenomenon that never had a name before. And he shows how each of us can emulate the best tactics of superbosses to create our own powerful networks of extraordinary talent. ISBN:2147483647 Author:Sydney Finkelstein

Out Think

KShs1,155.00 KShs1,098.00
We've entered a new era. Call it the age of imagination, ideation, conceptualization, creativity, innovation--take your pick. Creativity, mental flexibility, and collaboration have displaced one-dimensional intelligence and isolated determination as core ingredients of competitive advantage. But these methods and mindsets needed to drive innovation are only found by tapping into the discretionary levels of passion, creativity and initiative within us. This is where Out Think leadership comes in. In each chapter a key idea, behavior, or mindset shift is presented. The shift is illustrated through unparalleled interviews with business leaders conducted by the author. Techniques are described to show how the shift or idea can be implemented, with real-world examples. Assessments, exercises, and actionable messaging are highlighted throughout the audio book. Through interviews and collaboration with thought-leaders across industries, Out Think gathers insights, stories, and actionable take-aways, with an emphasis on results, that can drive the change that leaders want and need in their organizations. ISBN:2147483647 Author:G. Shawn Hunter

Leadership for Innovation

KShs999.00 KShs950.00
Innovate or stagnate: that is the stark challenge facing all businesses today. Creating an innovative climate is essential for positive organizational change and this throws up a need for leaders who can bring about this change. Adair looks at the links between leadership, creativity and change. This book will help leaders of all types to meet the challenge of innovation, and achieve profitable growth through team creativity. Using case studies of Google, Honda and 3M, Adair covers topics such as the characteristics of innovators, organizing for team creativity, the expectations of creative people, creative leadership, managing the criticism of ideas and overcoming resistance to change. Leadership for Innovation will help leaders of all types to meet the challenge of innovation, and achieve profitable growth through team creativity. ISBN:2147483647 Author:John Eric Adair

Think Or Sink

KShs995.00 KShs946.00
The instinctive response to any crisis or challenge is a predictable, hard-wired physiological reaction: the fight-or-flight response. The problem isn't the response itself, the problem is using it in situations that don't really warrant it. Moreover, when used too often this inappropriate stress response can have detrimental effects on both physical and mental health. By contrast, successful people and great leaders have learned to control their flight-or-flight reaction. They think for themselves, choosing empowering states of being instead of sinking into the prevailing negative state of their circumstances and the people around them. In "Think or Sink, " Gina Mollicone-Long shows readers how to gain control of their responses and produce powerful results. Rather than a book about what to think, it's a book about how to think. By learning how to make good decisions, readers are able to not only meet challenges head on, but to benefit from them as well. ISBN:2147483647 Author:Gina Mollicone-Long

Accidental Empires

KShs1,495.00 KShs1,421.00
Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core--Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring. ISBN:2147483647 Author:Robert X. Cringely

The Wisdom of Teams by Jon R. Katzenb...

KShs2,500.00 KShs2,190.00
Teams -- the key to top performanceMotorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half of each year's revenues from the previous five years' innovations. Kodak's Zebra Team proved the worth of black-and-white film manufacturing in a world where color is king. But many companies overtook the potential of teams in turning around tagging profits, entering new markets, and making exciting innovations happen -- because they don't know how to utilize teams successfully. Authors Jon R. Katzenbach and Douglas K. Smith talked with hundreds of people in more than thirty companies to find out where and how teams work best and how to enhance their effectiveness. They reveal:

Egonomics

KShs1,295.00 KShs1,231.00
The Questions"Arrogant, self-centered, stubborn, " and "insecure" -- words that most people associate with ego. But in this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most people. In his landmark book, "Good to Great, " Jim Collins showed that one of two key traits defined leaders who transformed organizations from good to great: humility. But if humility is so powerful, why don't more of us have it? Why does ego allow us to reach good results but never great ones, unless balanced by humility? Why do we need ego to personally succeed, while having it often interferes with the success we pursue? The Answers Using five years of exhaustive research, Marcum and Smith provide compelling evidence and matter-of-fact answers on striking the balance between ego and humility to reach the next level of leadership. The authors include case studies to illustrate how ego subtly interferes with success but also how ego sparks the drive to achieve, the nerve to try something new, and the tenacity to conquer adversity. The Early Warning Signs We all have moments when ego costs us everything from an honest conversation to a job or promotion. Through cross-disciplinary research, egonomics reveals how to detect four early warning signs that ego is becoming a liability, including how: - being too competitive makes you less competitive - defending ideas turns into defending yourself - winning ideas can be halted by the creator's own intelligence and talent - desiring respect and recognition can interfere with success The Keys to Egonomic Health Three key principles keep ego healthy: - humility: striking the crucial balance between too much ego and not enough - curiosity: blending free thinking and discipline without bias - veracity: removing fear of giving or getting feedback to produce water-cooler honesty With a clear focus on elevating the way you do business, "egonomics" is a liberating approach to becoming a rare and respected leader. ISBN:2147483647 Author:David Marcum, Steven Smith

Permission Marketing

KShs2,000.00 KShs1,890.00
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. ISBN:2147483647 Author:Seth Godin

The Transparent Leader

KShs2,495.00 KShs2,371.00
Drawing on his experience as a leader in some of the nation's largest corporations, Baum issues a convincing call for honest, ethical, "transparent" dealing throughout the business world. Baum outlines the management techniques he uses within and without the company to get outstanding results without skirting the rules or bending the truth. Baum maintains that by fostering trust, integrity and accountability at all levels within the corporation, managers can stop the erosion of employee loyalty, restore consumer trust in brands, products, and American business. Baum teaches executives fresh ways of managing Wall Street analysts, communicating with shareholders, and wading through the complex maze of social responsibility issues. As a member of six corporate boards, Baum offers unique insight into transparent leadership, including the advantages and pitfalls of corporate governance, and the pressures executives face in reporting earnings. He also discusses the importance of setting standards for ethical business practices, yet highlights the dangers of government regulations that may result in excessive compliance costs at the expense of shareholders, creative risk taking, and innovation. ISBN:2147483647 Author:Herb Baum, Tammy Kling

The World Is Flat by Thomas L. Friedman

KShs2,200.00 KShs1,990.00
This new edition of The World Is Flat is Friedman's account of the great changes taking place in our time, as lightning-swift advances in technology & communications put people all over the globe in touch as never before--creating an explosion of wealth in India & China, & challenging the rest to run even faster just to stay in place. This updated & expanded edition features over a 100 pages of new reporting & commentary, drawn from Friedman's travels round the world & across the American heartland--from anyplace where the flattening of the world is being felt. The World Is Flat shows "how & why globalization has now shifted into warp drive" (Robert Wright, Slate) & demystifies the new flat world for readers, allowing them to make sense of the often bewildering scene unfolding before their eyes. With his ability to translate complex foreign policy & economic issues, he explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities & individuals; how governments & societies must adapt & why terrorists want to stand in the way. The World Is Flat is an essential update on globalization, its successes & discontents, powerfully illuminated by a respected journalist. ISBN:2147483647 Author:Thomas L. Friedman

The Real-Life MBA

KShs1,995.00 KShs1,896.00
#1 Wall Street Journal Bestseller and New York Times Bestseller The business titans and #1 New York Times and Wall Street Journal bestselling authors of Winning return with a modern, essential guide for everyone in business today—and tomorrow—that explores the most pressing challenges related to creating winning strategies, leading and managing others, and building a thriving career. In the decade since their blockbuster international bestseller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world consulting to organizations of every size and in every industry, speaking before hundreds of audiences, working closely with entrepreneurs from Mumbai to Silicon Valley, and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled. Over the same time frame, Jack has advised more than seventy-five companies through private equity, and dozens more in a senior advisory role at IAC. Now, Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management—and offer pragmatic solutions to overcome them. Going beyond theories, concepts, and ideologies, they tackle the real stuff of work today. When you get down to it, they argue, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. Work is a grind. We just got whacked. My boss is driving me nuts. I’m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it. We don’t know what our Chinese partners are talking about. We’re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack’s years of iconic leadership and Suzy’s insights as former editor of the Harvard Business Review, their new database of knowledge infuses The Real Life MBA with fresh, relevant stories and equally powerful solutions that every manager at any level can use right now. ISBN:2147483647 Author: Jack Welch, Suzy Welch

Perfect Phrases for Professional

KShs1,895.00 KShs1,801.00
Put these words to work for you! Learn the gift of gab and get closer to your dream job This latest addition to the bestselling Perfect Phrases series is a must-read for anyone who dreads networking or who has ever fumbled or frozen during important and possibly career-changing conversations. "Perfect Phrases for Professional Networking" arms readers with foolproof and versatile phrases that help them take advantage of virtually any professional networking opportunity. KNOW WHAT TO SAY IN ANY SITUATION From cocktail parties to industry conferences, association meetings, and even unexpected run-ins on the street, this book has all the tools you need to feel comfortable striking up a conversation, steering it in the right direction, and following up effectively. Whether you're looking for a promotion, considering a career change, or just hoping to update that rolodex for a rainy day, this handy resource has you covered--including new-media tactics such as e-mail etiquette, rules for social networking, and the proper way to leave a blog comment. Author Susan Benjamin shows you how to: Break the ice Use personal connections to create a conversation Steer the conversation toward leads Ask for an invitation to an exclusive gathering Get through to someone who's putting you off Get new leads from an old contact Perfect your elevator pitch Send a cold e-mail that gets a response Make the most of online networking functions No matter how tough networking is for you, the Perfect Phrases format makes it simple for you to start building connections today. ISBN:2147483647 Author:Susan Benjamin

The Manager’s Guide to Strategy

KShs2,995.00 KShs2,846.00
Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level. All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations. The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. "The Manager's Guide to Strategy "shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers. ISBN:2147483647 Author:Roger A. Formisano