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Alchemy by Rory Sutherland
Brief Summary
Alchemy: The Surprising Power of Ideas That Don't Make Sense.
To be brilliant, you have to be irrational
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.
Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
ISBN:9780753556511
Author:Rory Sutherland
Trade Unions and Party Politics Labou...
Brief Summary
This volume examines the political role of trade unions in seven African countries and the various ways in which they seek to influence political parties and the state. Whereas some, like the Nigeria Labour Congress, push for a political party of their own, others, such as COSATU in South Africa, opt to engage with the power struggles in the ruling party.
In Namibia and Uganda unions have been incorporated by a one-party dominated state while in Ghana, unions insist on being autonomous. There is also a move towards autonomy in Senegal, despite the plurality of unions with party affiliations. In the case of Zimbabwe, unions took the lead in creating an alternative alliance in opposition to a repressive state.
Trade Unions and Party Politics provides a finely tuned critique of the impact achieved by these strategies, within the context of both the unique forces shaping them and the looming shadow of the new global economy.
ISBN:9780796923073
Author:Bjorn Beckman, Sakhela Buhlungu and L M Sachikonye
A Court of Mist and Fury by Sarah J Maas
Brief Summary
Feyre survived Amarantha's clutches to return to the Spring Court—but at a steep cost. Though she now has the powers of the High Fae, her heart remains human, and it can't forget the terrible deeds she performed to save Tamlin's people.
Nor has Feyre forgotten her bargain with Rhysand, High Lord of the feared Night Court. As Feyre navigates its dark web of politics, passion, and dazzling power, a greater evil looms—and she might be key to stopping it. But only if she can harness her harrowing gifts, heal her fractured soul, and decide how she wishes to shape her future—and the future of a world cleaved in two.
With more than a million copies sold of her beloved Throne of Glass series, Sarah J. Maas's masterful storytelling brings this second book in her seductive and action-packed series to new heights.
ISBN:B015FELXQ0
Author:Sarah J Maas
Tower of Dawn by Sarah J Maas
Brief Summary
A glorious empire . . .
A desperate quest . . .
Chaol Westfall and Nesryn Faliq have arrived in the shining city of Antica to forge an alliance with the Khagan of the Southern Continent, whose vast armies are Erilea's last hope. But they have also come to Antica for another purpose: to seek healing at the famed Torre Cesme for the wounds Chaol received in Rifthold.
After enduring unspeakable horrors as a child, Yrene Towers has no desire to help the young lord from Adarlan, let alone heal him. Yet she has sworn an oath to assist those in need—and will honor it. But Lord Westfall carries shadows from his own past, and Yrene soon comes to realize they could engulf them both.
In this sweeping parallel novel to the New York Times bestselling Empire of Storms, Chaol, Nesryn, and Yrene will have to draw on every scrap of their resilience if they wish to save their friends. But while they become entangled in the political webs of the khaganate, deep in the shadows of mighty mountains where warriors soar on legendary ruks, long-awaited answers slumber. Answers that might offer their world a chance at survival—or doom them all . . .
ISBN:9781681195773
Author:Sarah J Maas
Kingdom of Ash by Sarah J Maas
Brief Summary
Aelin Galathynius's journey from slave to assassin to queen reaches its heart-rending finale as war erupts across her world .
She has risked everything to save her people - but at a tremendous cost. Locked in an iron coffin by the Queen of the Fae, Aelin must draw upon her fiery will to endure the months of torture inflicted upon her. The knowledge that yielding to Maeve will doom those she loves keeps her from breaking, but her resolve is unravelling with each passing day.
With Aelin imprisoned, Aedion and Lysandra are the last line of defence keeping Terrasen from utter destruction. But even the many allies they've gathered to battle Erawan's hordes might not be enough to save the kingdom. Scattered throughout the continent and racing against time, Chaol, Manon, and Dorian must forge their own paths to meet their destinies. And across the sea Rowan hunts to find his captured wife and queen - before she is lost to him.
Some bonds will deepen and others be severed forever, but as the threads of fate weave together at last, all must fight if they are to find salvation - and a better world.
Years in the making, Kingdom of Ash is the unforgettable conclusion to Sarah J. Maas's #1 New York Times bestselling Throne of Glass series
ISBN:9781408872918
Author:Sarah J Maas
A Court of Frost and Starlight by Sar...
Brief Summary
Hope warms the coldest night.
Feyre, Rhys, and their close-knit circle of friends are still busy rebuilding the Night Court and the vastly-changed world beyond. But Winter Solstice is finally near, and with it, a hard-earned reprieve.
Yet even the festive atmosphere can't keep the shadows of the past from looming. As Feyre navigates her first Winter Solstice as High Lady, she finds that those dearest to her have more wounds than she anticipated--scars that will have far-reaching impact on the future of their Court.
ISBN:9781681196312
Author:Sarah J Maas
Noughts and Crosses by Malorie Blackman
Brief Summary
Two young people are forced to make a stand in this thought-provoking look at racism and prejudice in an alternate society.
Sephy is a Cross -- a member of the dark-skinned ruling class. Callum is a Nought -- a "colourless” member of the underclass who were once slaves to the Crosses. The two have been friends since early childhood, but that’s as far as it can go.
In their world, Noughts and Crosses simply don’t mix. Against a background of prejudice and distrust, intensely highlighted by violent terrorist activity, a romance builds between Sephy and Callum -- a romance that is to lead both of them into terrible danger. Can they possibly find a way to be together?
ISBN:9780552555708
Author:Malorie Blackman
One of Us Is Next by Karen M McManus
Brief Summary
The highly anticipated sequel to the New York Times bestselling thriller everyone is talking about, One of Us Is Lying! There's a new mystery to solve at Bayview High, and there's a whole new set of rules.
Come on, Bayview, you know you've missed this.
A ton of copycat gossip apps have popped up since Simon died, but in the year since the Bayview four were cleared of his shocking death, no one's been able to fill the gossip void quite like he could. The problem is no one has the facts.
Until now.
This time it's not an app, though—it's a game.
Truth or Dare.
Phoebe's the first target. If you choose not to play, it's a truth. And hers is dark.
Then comes Maeve and she should know better—always choose the dare.
But by the time Knox is about to be tagged, things have gotten dangerous. The dares have become deadly, and if Maeve learned anything from Bronwyn last year, it's that they can't count on the police for help. Or protection.
Simon's gone, but someone's determined to keep his legacy at Bayview High alive. And this time, there's a whole new set of rules.
ISBN:9780525707967
Author:Karen M McManus
Two Can Keep a Secret by Karen M McManus
Brief Summary
Echo Ridge is small-town America. Ellery's never been there, but she's heard all about it. Her aunt went missing there at age seventeen. And only five years ago, a homecoming queen put the town on the map when she was killed. Now Ellery has to move there to live with a grandmother she barely knows.
The town is picture-perfect, but it's hiding secrets. And before school even begins for Ellery, someone's declared open season on homecoming, promising to make it as dangerous as it was five years ago. Then, almost as if to prove it, another girl goes missing.
Ellery knows all about secrets. Her mother has them; her grandmother does too. And the longer she's in Echo Ridge, the clearer it becomes that everyone there is hiding something. The thing is, secrets are dangerous--and most people aren't good at keeping them. Which is why in Echo Ridge, it's safest to keep your secrets to yourself.
ISBN:9781524714727
Author:Karen M McManus
One of Us Is Lying by Karen M McManus
Brief Summary
The Breakfast Club meets Pretty Little Liars, One of Us Is Lying is the story of what happens when five strangers walk into detention and only four walk out alive. Everyone is a suspect, and everyone has something to hide.
Pay close attention and you might solve this.
On Monday afternoon, five students at Bayview High walk into detention.
Bronwyn, the brain, is Yale-bound and never breaks a rule.
Addy, the beauty, is the picture-perfect homecoming princess.
Nate, the criminal, is already on probation for dealing.
Cooper, the athlete, is the all-star baseball pitcher.
And Simon, the outcast, is the creator of Bayview High's notorious gossip app.
Only, Simon never makes it out of that classroom. Before the end of detention, Simon's dead. And according to investigators, his death wasn't an accident. On Monday, he died. But on Tuesday, he'd planned to post juicy reveals about all four of his high-profile classmates, which makes all four of them suspects in his murder. Or are they the perfect patsies for a killer who's still on the loose?
Everyone has secrets, right? What really matters is how far you would go to protect them.
ISBN:B01M98J44U
Author:Karen M McManus
The Power of the Pussy by Kara King
Brief Summary
The Power of the Pussy: Get What You Want From Men: Love, Respect, Commitment and More!
Kara King's controversial dating and relationship advice book, "The Power of the Pussy", shares 12 powerful secrets that will transform any woman into the type of strong, desirable woman that can effortlessly obtain what she wants from men; including the love, respect, and relationship she desires.
In this book you'll learn valuable lessons that will teach you how to...
-Flip the switch in your female brain, so you can beat men at their own game...
-Have men lining up to date you and desperate for your attention...
-Get over a divorce or break up, heal from a broken heart, and never be sad over a man again!
-Become the type of woman that commands respect from men...
-Get the proposal, the ring, and the man of your dreams!
Get what you want from men and have the time of your life while doing it! This book has empowered women and dramatically changed their lives by changing the way they think about men and dating… and it can change your life too!
DISCLAIMER: This book contains strong language, sexual content, and subject matter that may be offensive to some readers.
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ISBN:9781477544587
Author:Kara King
The Giriama and colonial resistance i...
Brief Summary
The Giriama of Kenya's coastal hinterland persistently resisted colonialism, and they were unreceptive both to Christianity and to Islam. In 1912 the British colonial authorities earmarked the Giriama as a key source of labor for the plantations Europeans were trying to develop along the coast. The Giriama, prosperous producers and traders, could not become wage laborers and maintain their successful economy, and the British demands upon this scattered people therefore were spontaneously rejected.
Increased pressure increased Giriama recalcitrance. Finally, military action brought defeat to the Giriama, whose only weapons were bows and arrows and whose decentralization prevented coordinated resistance. They lost their best lands, paid a heavy fine, and had to contribute a thousand laborers to the Carrier Corps. But the British costs were also heavy. The coastal plantations failed, few Giriama ever became wage laborers, and the entire area became depressed economically.
Cynthia Brantley explores the precolonial Giriama's political and economic system and their dynamic trade relationship with the coast of Kenya in an effort to explain why the Giriama were so determined in their resistance to British pressure. She shows that even when the political and social structures of a people seem weak, it is unlikely that the population will submit to changes that undermine the economy. Moreover, their very lack of a centralized political or religious organization made the imposition of foreign administration extremely difficult. The British won the war, but their victory was hollow.
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact.
Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1981.
ISBN:9780520302457
Author:Cynthia Brantley
The Art of War for Women by Chin Ning...
Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life.
Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are--and, more importantly, who they want to be.
Although Sun Tzu’s book is about the application of strategies and determining the most efficient way of gaining victory with the least amount of conflict, every one of those strategies begins with having a deep understanding of the people and the world around us.
They also require us to understand ourselves--our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ.
This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams.
Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.
The Eyes of Darkness by Dean Koontz
Brief Summary
A mother’s greatest wish—or worst nightmare—comes true in this chilling novel by #1 New York Times bestselling author Dean Koontz.
Tina Evans has spent a year suffering from incredible heartache since her son Danny's tragic death. But now, with her Vegas show about to premiere, Tina can think of no better time for a fresh start. Maybe she can finally move on and put her grief behind her.
Only there is a message for Tina, scrawled on the chalkboard in Danny's room: NOT DEAD. Two words that send her on a terrifying journey from the bright lights of Las Vegas to the cold shadows of the High Sierras, where she uncovers a terrible secret...
ISBN:9780425224861
Author:Dean Koontz
Talent Is Overrated by Geoff Colvin
Brief Summary
Talent is Overrated: What Really Separates World-Class Performers from Everybody Else.
One of the most popular Fortune articles in many years was a cover story called: "What It Takes to Be Great." Geoff Colvin offered new evidence that top performers in any field are not determined by their inborn talents. Greatness doesn't come from DNA but from practice and perseverance honed over decades. The key is how you practice, how you analyze the results of your progress and learn from your mistakes, that enables you to achieve greatness.
Colvin shows that the skills of business: negotiating deals, evaluating financial statements obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. Even the hardest decisions and interactions can be systematically improved.
This new mind-set, combined with Colvin's practical advice, will change the way you think about your job and career, and will inspire you to achieve more in all you do.
ISBN:9781591842248
Author:Geoff Colvin
The 15 Invaluable Laws of Growth by J...
The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential.
Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches .
- The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself
- The Law of Awareness: You Must Know Yourself to Grow Yourself
- The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow
- The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be
- The Law of Contribution: Developing Yourself Enables You to Develop Others
Making the Cut by Jillian Michaels
Brief Summary
Making the Cut: The 30-Day Diet and Fitness Plan for the Strongest, Sexiest You.
Are you in good shape but struggling with those last ten to twenty pounds that stand between looking perfectly okay and looking knock-their-eyes-out great? Do you have an event on the calendar where you’d love to make jaws drop? Or do you just want to see for yourself what it would be like to have the best body you’ve ever had in your life? Then you need this book.
Making the Cut is a unique, intense thirty-day program from TV’s toughest fitness guru, Jillian Michaels. It has one purpose: to maximize your diet and fitness potential so you’ll get dramatic results at an accelerated pace. The program trains you in three essential ways—mentally, nutritionally, and physically. Making the Cut enables you to:
• identify your unique body type and metabolic makeup (are you a fast, slow, or balanced oxidizer?) and customize a diet plan that is perfect for you
• learn mental techniques that greatly enhance your self-confidence and sharpen your focus on success
• develop your strength, flexibility, coordination, and endurance to levels that exceed anything you ever previously attained—or would have thought possible
Making the Cut takes you further faster than any other fitness program. Ever wonder what secret techniques models and celebrities learn from their high-priced personal trainers when they need to look their absolute best for a shoot or a scene? Jillian shares invaluable info about "peaking”—temporary short cuts you can employ when you have just a few days to get ready for your close-up. And she gets you hip to safe but effective supplements (break out the white willow bark and green tea extract) and tells you how to shed the last drops of excess water weight to put the ultimate finishing touch on the new you.
Other plans get you in shape; this one delivers ripped-up perfection. You supply the commitment and determination . . . Jillian Michaels supplies the astonishing results.
ISBN:9780307382504
Author:Jillian Michaels
Whole New You by Tia Mowry and Jessic...
Brief Summary
Whole New You: How Real Food Transforms Your Life, for a Healthier, More Gorgeous You.
From the star of the Cooking Channel's Tia Mowry at Home comes a timely clean-eating cookbook that will change the way you think about what you eat and jump-start your journey to a healthier, more gorgeous you.
When actress Tia Mowry landed her breakthrough role on the sitcom Sister, Sister, she swapped home-cooked meals for catering spreads. But her teen-dream diet of candies and carbs turned into a nightmare when she developed endometriosis, a painful disease that affects one in ten women worldwide. Two years and two surgeries later, some surprising advice from her doctor inspired Tia to radically change one of the most basic elements of her life: her diet. After ditching the dairy and the refined sugars and processed foods, Tia's pain receded drastically. What's more, her migraines stopped, her skin cleared up, and she was finally able to get pregnant. Drawing on the latest research on whole plant foods, inflammation, and gut flora, Whole New You chronicles Tia's journey to wellness and provides all the resources you need to feel better, including
- a ten-day menu plan to begin your healthy life
- more than 100 delicious recipes
- lighter versions of your favorite comfort food recipes, including "Buttermilk" Fried Chicken and Crispy Collard Chips
- healthy recipes for your kids
- tips and tricks for eating on the go
- complementary approaches, such as acupuncture and yoga, for whole body healing
Like a trusted friend, Tia recounts both her setbacks and her triumphs--and shows you how to listen to what your body is telling you. With Whole New You, your healing begins now.
ISBN:9781101967355
Author:Tia Mowry and Jessica Porter
The War of Art by Steven Pressfield
The War of Art: Break Through the Blocks & Win Your Inner Creative Battles.
The Book in Three Sentences
Resistance is what keeps us from sitting down and doing our best work
Most of us have two lives: The life we live before we turn pro and the life after
Resistance hates it when we turn pro
The Five Big Ideas
"Resistance cannot be seen, touched, heard, or smelled. But it can be felt. We experience it as an energy field radiating from a work-in-potential. It’s a repelling force. It’s negative. Its aim is to shove us away, distract us, prevent us from doing our work.”
"If you take Resistance at its word, you deserve everything you get.”
"The awakening artist must be ruthless, not only with herself but with others.”
"The best and only thing that one artist can do for another is to serve as an example and an inspiration.”
The power to take charge is in your hands; all you had to do is believe it.
ISBN:9780446691437
Author:Steven Pressfield
War and Politics in Sudan by Justin D...
Brief Summary
War and Politics in Sudan: Cultural Identities and the Challenges of the Peace Process.
On 9 July 2011, South Sudan became an independent state after more than half a century of civil conflict wrought with human rights abuse. The post-colonial history of Sudan has been characterised by two Civil Wars spanning almost two decades each: the first from 1955-1972 and the second from 1983-2005. With questions of national and regional identity at the heart of both conflicts, the Sudanese Civil Wars have highlighted the key issues faced by post-colonial countries.
War and Politics in the Sudan offers, for the first time, a revisionist comparative analysis of these Sudanese Civil Wars, disputing the popular notion that the 1972 Addis Ababa Agreement was simply a prelude to renewed conflict in 1983 and the eventual coup led by Omar al-Bashir and Hassan al-Turabi in 1989. In addition, Justin Leach posits that Sudan's size and diversity precludes the application of traditional theories of conflict resolution, questioning current approaches to the conflict's legacy.
In this timely analysis of a region long beset by civil war, Leach outlines challenges to the Sudanese nationalist project, focusing on the strength of southern regional identities as well as the aims of northern political Islamists and potential problems for the new nation of South Sudan.
ISBN:9781786723703
Author:Justin D Leach