Kenyan Authors

The ‘Essentials of Public Relations: A Case Study Approach’ is a handbook that attempts, in simple ways, to bridge the gap between what beginner learners study in the classroom and what happens in the field. The authors wrote the book based solely on their experience training undergraduate public relations students and managing them as interns or attaches in the workplace. The book provides sufficient insights into the nature of public relations as a profession, demonstrating that while other professions, particularly in social science, may adopt some of its strategies, it remains a unique practice with a well-defined ethical code. The case studies, even where some use pseudonyms, are authentic. The book's deliberate clarity underscores the notion that public relations should express and foster understanding, not just impress or pontificate. We hope this handbook will assist learners, trainers, and generally managers and leaders of institutions in enhancing their confidence in relationship building and boosting their ability to communicate effectively and with impact.