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Guerrilla Marketing Secrets for Makin...
Brief Summary
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.
In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.
ISBN:9780395906255
Author:Jay Conrad Levinson
The Tao Finding the Way of Balance an...
Brief Summary
The Tao Te Ching is one of the most influential philosophies in the Eastern world. As relevant now as it was 2,300 years ago, the ageless wisdom of the Tao offers profound guidance and shows readers how to seek contentment.
In The Tao, Mark Forstater reinterprets and illuminates these mysterious ancient writings to create a blueprint for daily life. Through its gentle insights and focus on the eternal harmony of life, The Tao can help readers:
• Unite mind, body, and spirit
• Establish a better way of living
• Reverse destructive habits
• Enjoy a long and healthy life
A contemporary look at a timeless practice that has influenced everything from Feng Shui to acupuncture, The Tao is the essential guide to achieving balance and serenity and experiencing personal transformation.
ISBN:9780452284036
Author:Mark Forstater
Fixing Failed States A Framework for ...
Brief Summary
Today between forty and sixty nations, home to more than one billion people, have either collapsed or are teetering on the brink of failure. The world's worst problems-terrorism, drugs and human trafficking, absolute poverty, ethnic conflict, disease, genocide-originate in such states, and the international community has devoted billions of dollars to solving the problem. Yet by and large the effort has not succeeded.
Ashraf Ghani and Clare Lockhart have taken an active part in the effort to save failed states for many years, serving as World Bank officials, as advisers to the UN, and as high-level participants in the new government of Afghanistan. In Fixing Failed States, they describe the issue-vividly and convincingly-offering an on-the-ground picture of why past efforts have not worked and advancing a groundbreaking new solution to this most pressing of global crises. For the paperback edition, they have added a new preface that addresses the continuing crisis in light of ongoing governance problems in weak states like Afghanistan and the global financial recession.
As they explain, many of these countries already have the resources they need, if only we knew how to connect them to global knowledge and put them to work in the right way. Their state-building strategy, which assigns responsibility equally among the international community, national leaders, and citizens, maps out a clear path to political and economic stability. The authors provide a practical framework for achieving these ends, supporting their case with first-hand examples of struggling territories such as Afghanistan, Sudan, Kosovo and Nepal as well as the world's success stories-Singapore, Ireland, and even the American South.
ISBN:9780195398618
Author:Ashraf Ghani
Long Road to Mercy by David Baldacci
Brief Summary
#1 New York Times bestselling author David Baldacci introduces a remarkable new character: Atlee Pine, an FBI special agent assigned to the remote wilds of the western United States. Ever since her twin sister was abducted by a notorious serial killer at age five, Atlee has spent her life hunting down those who hurt others.
And she’s the best at it. She could be one of the Bureau’s top criminal profilers, if she didn’t prefer catching criminals in the vast wilderness of the West to climbing the career ladder in the D.C. office. Her chosen mission is a lonesome one–but that suits her just fine.
Now, Atlee is called in to investigate the mutilated carcass of a mule found in the Grand Canyon–and hopefully, solve the disappearance of its rider. But this isn’t the only recent disappearance. In fact, it may be just the first clue, the key to unraveling a rash of other similar missing persons cases in the canyon. . .
ISBN:9781538761571
Author:David Baldacci
The Private Life of Chairman Mao by L...
From 1954 until Mao Zedong's death 22 years later. Dr. Li Zhisui was the Chinese ruler's personal physician. For most of these years, Mao was in excellent health; thus he and the doctor had time to discuss political and personal matters.
Dr. Li recorded many of these conversations in his diaries, as well as in his memory.
In this book, Dr. Li vividly reconstructs his extraordinary time with Chairman Mao.
Last Orders at Harrods by Michael Holman
Brief summary
Charity Mupanga is the widowed owner of Harrods International Bar (and Nightspot) - a favourite meeting place for the movers and shakers of Kibera. While she can handle most challenges, from an erratic supply of Worcestershire sauce, the secret ingredient in her cooking, to the political tensions in East Africa's most notorious slum and a cholera outbreak that follows the freak floods in the state of Ubuntu, some threatening letters from London lawyers are beginning to overwhelm her.
Well-meant but inept efforts to foil the lawyers by Edward Furniver, a former fund manager who runs Kibera's co-operative bank, bring Harrods International Bar to the brink of disaster, and Charity close to despair.
In the nick of time an accidental riot, triggered by World Bank President Hardwick Hardwicke's visit to the slum, coupled with some quick thinking by Titus Ntoto, the 14-year-old leader of Kibera's toughest gang, the Mboya Boys United Football Club, help Charity - and Harrods - to triumph in the end.
ISBN:9780349120096
Author:Michael Holman
Decolonizing African Religion by Okot...
Brief summary
Decolonizing African Religion: A Short History of African Religions in Western Scholarship.
For centuries Western scholarship, and the African scholars seduced by this body of knowledge, have not been interested in African "religions" per se, but what was worse, African scholars began not to study indigenous African spirituality on its own terms but through European eyes and intellectual categories. Okot p'Bitek, who is best known for Song of Lawino, was one of the first African scholars to call attention to this situation and argue African scholars need not "Hellenize" African spiritual practices and ideas and that what we have come to think as "African religions" are European versions in African disguise.
This publication, along with a new introduction by Ghanaian philosopher Kwasi Wiredu, reintroduces a classic work to a new generation, especially for those with an interest in African spiritual cultures and in need of "decolonizing" them so that they be studied, appreciated, and engaged on their own cultural and historic terms.
ISBN:9780966020151
Author:Okot p'Bitek
Songs of Fire by Miguna Miguna
Brief summary
Magnificent. Miguna Miguna’s Songs of fire is a monumental literacy achievement; it does to modern literature what Okot p’Bitek’s Song of Lawino and Song of Ocol did to it more than twenty years ago.
Each line, each song, each poem, evokes feelings of betrayal and patriotism. Betrayal of and by the neocolonialists, and patriotism of the revolutionary patriots. Songs of fire is a literary indictment of neocolialism, white supremacy and imperialism in all their forms.
The book is relevant from Azania (South Afrika) to Nova Scotia. It’s a must read.
ISBN:Songs of Fire by Miguna Miguna001
Author:Miguna Miguna
Selling 101 by Zig Ziglar
Brief summary
Selling 101: What Every Successful Sales Professional Needs to Know.
Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking:
• Learning from the past without living there;
• Living in the present by seizing each vital moment of every single day;
• And looking to the future with hope, optimism, and education.
His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.
ISBN:9780785264811
Author:Zig Ziglar
The Machine That Changed the World
Brief summary
The classic, nationally bestselling book that first articulated the principles of lean production, with a new foreword and afterword by the authors.
When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Twenty years later Toyota passed GM as the world’s largest auto maker. This management classic was the first book to reveal Toyota’s lean production system that is the basis for its enduring success.
Authors Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph.
Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution.
Today The Machine That Changed the World provides enduring and essential guidance to managers and leaders in every industry seeking to transform traditional enterprises into exemplars of lean success.
ISBN:9780060974176
Author:James P Womack, Daniel T Jones and Daniel Roos
8 Lessons in Military Leadership for ...
Brief summary
Robert Kiyosaki’s new book 8 Lessons in Leadership draws from his years at the Merchant Marine Academy at Kings Point and his service in the United Sates Marine Corps. With compelling stories and examples and a engaging way of comparing and contrasting two very different cultures and value systems, Robert shares the challenges he faced in transitioning to civilian life & hellip where chain of command and team-over-self—once so black and white—were muddy and distorted. "Permission to speak freely, sir?" Count on it. This is Robert Kiyosaki—and he does just that, in the forthright and no-nonsense style that readers have come to expect and appreciate.
From Robert's perspective, military training shapes lives and supports entrepreneurship. The training, discipline, and leadership skills taught in the military can be leveraged for huge success in the civilian world of business.
Highlights of 8 Lessons in Leadership include sections on Mission and Team, Discipline, Respect, Authority, Speed, the Power of Connectivity, Leaders as Teachers, Sales and Leadership.
ISBN:9781612680538
Author:Robert Kiyosaki
Tip and Run by Edward Paice
Brief summary
Controversial and groundbreaking account of the infamous East African campaign during First World War
In the aftermath of the Great War the East Africa campaign was destined to be dismissed by many in Britain as a remote 'sideshow' in which only a handful of names and episodes - the Königsberg, von Lettow-Vorbeck, the 'Naval Expedition to Lake Tanganyika' - achieved any lasting notoriety. But to the other combatant powers - Germany, South Africa, India, Belgium and Portugal - it was, and would remain, a campaign of huge importance.
A 'small war', consisting of a few 'local affairs', was all that was expected in August 1914 as Britain moved to eliminate the threat to the high seas of German naval bases in Africa. But two weeks after the Armistice was signed in Europe British and German troops were still fighting in Africa after four years of what one campaign historian described as 'a war of extermination and attrition without parallel in modern times'.
The expense of the campaign to the British Empire was immense, the Allied and German 'butchers bills' even greater. But the most tragic consequence of the two sides' deadly game of 'tip and run' was the devastation of an area five times the size of Germany, and civilian suffering on a scale unimaginable in Europe. Such was the cost of 'The White Man's Palaver', the final phase of the European conquest of Africa.
ISBN:9780753823491
Author:Edward Paice
Understanding Contemporary Ethiopia
Brief summary
Understanding Contemporary Ethiopia Monarchy Revolution and the Legacy of Meles Zenawi
When we think of Ethiopia we tend to think in cliches: Solomon and the Queen of Sheba, the Falasha Jews, the epic reign of Emperor Haile Selassie, the Communist Revolution, famine and civil war. Among the countries of Africa it has a high profile yet is poorly known. How- ever all cliches contain within them a kernel of truth, and occlude much more.
Today's Ethiopia (and its painfully liberated sister state of Eritrea) are largely obscured by these mythical views and a secondary literature that is partial or propagandist. Moreover there have been few attempts to offer readers a comprehensive overview of the country's recent history, politics and culture that goes beyond the usual guidebook fare.
Understanding Contemporary Ethiopia seeks to do just that, presenting a measured, detailed and systematic analysis of the main features of this unique country, now building on the foundations of a magical and tumultuous past as it struggles to emerge in the modern world on its own terms.
ISBN:9781849042611
Author:Gerard Prunier and Éloi Ficquet
The Education of Millionaires by Mich...
Brief summary
The Education of Millionaires: It's Not What You Think and It's Not Too Late.
Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills at an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.
Michael Ellsberg set out to fill in the missing pieces by interviewing a wide range of millionaires and billionaires who don't have college degrees, including fashion magnate Russell Simmons and Facebook founding president Sean Parker.
This book is your guide to developing practical success skills in the real world: how to find great mentors, build a world-class network, make your work meaningful (and your meaning work), build the brand of you, and more. Learning these skills is a necessary addition to any education, whether you're a high school dropout or graduate of Harvard Law School.
ISBN:9781591844204
Author:Michael Ellsberg
Baking Cakes in Kigali by Gaile Parkin
Brief summary
Once in a great while a debut novelist comes along who dazzles us with rare eloquence and humanity, who takes us to bold new places and into previously unimaginable lives. Gaile Parkin is just such a talent—and Baking Cakes in Kigali is just such a novel. This gloriously written tale—set in modern-day Rwanda—introduces one of the most singular and engaging characters in recent fiction: Angel Tungaraza—mother, cake baker, keeper of secrets—a woman living on the edge of chaos, finding ways to transform lives, weave magic, and create hope amid the madness swirling all around her.
In Kigali, Angel runs a bustling business: baking cakes for all occasions—cakes filled with vibrant color, buttery richness, and, most of all, a sense of hope only Angel can deliver.…A CIA agent’s wife seeks the perfect holiday cake but walks away with something far sweeter…a former boy-soldier orders an engagement cake, then, between sips of tea, shares an enthralling story…weary human rights workers…lovesick limo drivers. Amid this cacophony of native tongues, love affairs, and confessions, Angel’s kitchen is an oasis where people tell their secrets, where hope abounds and help awaits.
In this unlikely place, in the heart of Rwanda, unexpected things are beginning to happen: A most unusual wedding is planned…a heartbreaking mystery—involving Angel’s own family—unravels…and extraordinary connections are being made among the men and women who have tasted Angel’s beautiful cakes…as a chain of events unfolds that will change Angel’s life—and the lives of those around her—in the most astonishing ways.
ISBN:9780385343435
Author:Gaile Parkin
Zone One by Colson Whitehead
Brief summary
In this wry take on the post-apocalyptic horror novel, a pandemic has devastated the planet. The plague has sorted humanity into two types: the uninfected and the infected, the living and the living dead.
Now the plague is receding, and Americans are busy rebuild¬ing civilization under orders from the provisional govern¬ment based in Buffalo. Their top mission: the resettlement of Manhattan. Armed forces have successfully reclaimed the island south of Canal Street—aka Zone One—but pockets of plague-ridden squatters remain.
While the army has eliminated the most dangerous of the infected, teams of civilian volunteers are tasked with clearing out a more innocuous variety—the "malfunctioning” stragglers, who exist in a catatonic state, transfixed by their former lives.
Mark Spitz is a member of one of the civilian teams work¬ing in lower Manhattan. Alternating between flashbacks of Spitz’s desperate fight for survival during the worst of the outbreak and his present narrative, the novel unfolds over three surreal days, as it depicts the mundane mission of straggler removal, the rigors of Post-Apocalyptic Stress Disorder, and the impossible job of coming to grips with the fallen world.
And then things start to go wrong.
Both spine chilling and playfully cerebral, Zone One bril¬liantly subverts the genre’s conventions and deconstructs the zombie myth for the twenty-first century.
ISBN:9780385528078
Author:Colson Whitehead
Eve Out of Her Ruins by Ananda Devi
Brief summary
With brutal honesty and poetic urgency, Ananda Devi relates the tale of four young Mauritians trapped in their country's endless cycle of fear and violence: Eve, whose body is her only weapon and source of power; Savita, Eve's best friend, the only one who loves Eve without self-interest, who has plans to leave but will not go alone; Saadiq, gifted would-be poet, inspired by Rimbaud, in love with Eve; Clélio, belligerent rebel, waiting without hope for his brother to send for him from France.
Eve out of Her Ruins is a heartbreaking look at the dark corners of the island nation of Mauritius that tourists never see, and a poignant exploration of the construction of personhood at the margins of society.
Awarded the prestigious Prix des cinq continents upon publication as the best book written in French outside of France, Eve Out of her Ruins is a harrowing account of the violent reality of life in her native country by the figurehead of Mauritian literature.
ISBN:9781941920404
Author:Ananda Devi
A Continent for the Taking The Traged...
Brief summary
In A Continent for the Taking Howard W. French, a veteran correspondent for The New York Times, gives a compelling firsthand account of some of Africa’s most devastating recent history–from the fall of Mobutu Sese Seko, to Charles Taylor’s arrival in Monrovia, to the genocide in Rwanda and the Congo that left millions dead.
Blending eyewitness reportage with rich historical insight, French searches deeply into the causes of today’s events, illuminating the debilitating legacy of colonization and the abiding hypocrisy and inhumanity of both Western and African political leaders.
While he captures the tragedies that have repeatedly befallen Africa’s peoples, French also opens our eyes to the immense possibility that lies in Africa’s complexity, diversity, and myriad cultural strengths. The culmination of twenty-five years of passionate exploration and understanding, this is a powerful and ultimately hopeful book about a fascinating and misunderstood continent.
ISBN:9781400030279
Author:Howard W French
Chaos Monkeys by Antonio Garcia Martinez
Brief summary
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Liar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio GarcÃa MartÃnez, a former Twitter advisor, Facebook product manager and startup founder/CEO.
• The reality is, Silicon Valley capitalism is very simple:
• Investors are people with more money than time.
• Employees are people with more time than money.
• Entrepreneurs are the seductive go-between.
• Marketing is like sex: only losers pay for it.
Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio GarcÃa MartÃnez.
After stints on Wall Street and as CEO of his own startup, GarcÃa MartÃnez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark "Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, GarcÃa MartÃnez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.
Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital "privacy,” GarcÃa MartÃnez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths,
ISBN:9780062884480
Author:Antonio Garcia Martinez
I Am Not Your Negro by James Baldwin
Brief summary
To compose his stunning documentary film I Am Not Your Negro, acclaimed filmmaker Raoul Peck mined James Baldwin's published and unpublished oeuvre, selecting passages from his books, essays, letters, notes, and interviews that are every bit as incisive and pertinent now as they have ever been.
Weaving these texts together, Peck brilliantly imagines the book that Baldwin never wrote. In his final years, Baldwin had envisioned a book about his three assassinated friends, Medgar Evers, Malcolm X, and Martin Luther King.
His deeply personal notes for the project have never been published before. Peck's film uses them to jump through time, juxtaposing Baldwin's private words with his public statements, in a blazing examination of the tragic history of race in America.
ISBN:9780141986678
Author:James Baldwin