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Home Books The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
Zag: The Number-one Strategy of High-performance Brands : a Whiteboard Overview by Marty Neumeier KShs1,000.00 KShs900.00
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by by Denise Lee Yohn KShs1,500.00 KShs1,000.00

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

KShs1,500.00 KShs1,200.00

Nuria Ranking: #9,978 in Books

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

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Category: Books Tags: App Only, Business, E-Book, Entrepreneurs, Marketing and Sales
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

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