ENJOY FREE DELIVERY WITHIN NAIROBI FOR ORDERS ABOVE 10,000
Nuria App
Kenyan Shilling (KSh)
  • Kenyan Shilling (KSh)
  • United States (US) dollar ($)
  • Pound sterling (£)
  • Ugandan Shilling (UGX)
0 Wishlist
Login / Register
  • Home
  • Shop
  • Kenyan Books
  • Rare Books
  • Gift Card
  • Blog
  • Contact Us
  • SELL ON NURIA
  • VENDOR LOGIN
Menu
24 items KShs32,831.00
Browse Categories
  • Kenya Books
  • Rare Books
  • International Bestsellers
  • Self Help & Motivation
  • Fiction
  • Autobiography
  • Business
  • Children’s Books
  • Kids & Teens
  • African Interest
  • Educational Books
  • Romances & Thrillers
HELP / SUPPORT

0794 233 261

24 items KShs32,831.00
View basket “Allegiant” has been added to your basket.
-13%
Click to enlarge
Home Books Business Nudge by Richard H. Thaler and Cass R. Sunstein
How The Mighty Fall by Jim Collins KShs3,990.00 KShs3,190.00
Back to products
Long Walk to Freedom by Nelson Mandela KShs3,500.00 KShs2,990.00

Nudge by Richard H. Thaler and Cass R. Sunstein

KShs2,890.00 KShs2,500.00

Nuria Ranking: #88 in Business

In stock

Purchase this product now and earn 5 Points!

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.

Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

Your order qualifies for free delivery within Nairobi!
Add to wishlist
SKU: 363663881777 Categories: Books, Business Tags: Business, Entrepreneurs, Entrepreneurship, self help
Share:
Close
  • Description
  • Shipping
  • Reviews (0)
  • Vendor Info
  • More Products
Description

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.

Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

Shipping
Reviews (0)
Rated 0 out of 5
0 reviews
Rated 5 out of 5
0
Rated 4 out of 5
0
Rated 3 out of 5
0
Rated 2 out of 5
0
Rated 1 out of 5
0

Reviews

Clear filters

There are no reviews yet.

Be the first to review “Nudge by Richard H. Thaler and Cass R. Sunstein” Cancel reply

Your email address will not be published. Required fields are marked *


Vendor Info

Vendor Information

  • Store Name: Nuria Kenya
  • Vendor: nuria
  • No ratings found yet!
More Products

Longhorn Mathematical Activities PP2 Trs (Appr)

Primary & ECDE, ECDE, Books, Educational Books, Pre
KShs915.00
Longhorn Mathematical Activities for Pre-Primary 2 Teachers Guideis a unique book specifically designed to guide pre-primary level teachers to implement the new competency-based curriculum for pre-primary Environmental Activities education. The book: By Okello
Add to wishlist
Add to basket
Quick view

Moran CBC Breakthrough English Workbook Grade 5

Educational Books, Competency Based Curriculum, Books, Grade 5
KShs1,084.00
CBC Breakthrough Workbook English is a one-stop source of extended learning activities based on the Competency Based Curriculum. The workbook is a curriculum companion aimed at supporting the learner to develop the skills and concepts presented in... By Moran
Add to wishlist
Add to basket
Quick view
-10%

Wheel of Time Premium Boxed Set II: Books 4-6 (The Shadow Rising, The Fires of Heaven, Lord of Chaos) Box set by Robert Jordan

Books, Fiction and Non Fiction
KShs6,500.00 KShs5,850.00
Robert Jordan’s #1 New York Times bestselling epic fantasy series, The Wheel of Time®, follows Moiraine Damodred as she arrives
Add to wishlist
Add to basket
Quick view

Internet Research Methods

Higher Education, Business & Management, Books, Educational Books
KShs5,010.00
By Sage
Add to wishlist
Add to basket
Quick view
Placeholder

SMP Advanced Tables

Books, 8-4-4, Mathematics
KShs557.00
Add to wishlist
Add to basket
Quick view
Placeholder

Revenue Cycle Management CPA Foundation Level Economics Revision Kit

Books, Educational Books, Higher Education
KShs1,670.00
By
Add to wishlist
Add to basket
Quick view

Related products

-5%

Hot Flat and Crowded by Thomas Friedman

Books, Energy
KShs1,699.00 KShs1,615.00
Brief Summary Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America. Friedman explains how global warming, rapidly growing populations, and the expansion of the world’s middle class through globalization have produced a dangerously unstable planet--one that is "hot, flat, and crowded." In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession. The challenge of a sustainable way of life presents the United States with an opportunity not only to rebuild its economy, but to lead the world in radically innovating toward cleaner energy. And it could inspire Americans to something we haven't seen in a long time--nation-building in America--by summoning the intelligence, creativity, and concern for the common good that are our greatest national resources. Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future. ISBN:9780374166854 Author:Thomas Friedman
Add to wishlist
Add to basket
Quick view
-8%

DIARY OF A WIMPY KID LAST STRAW

Books, Kids & Teens
KShs1,200.00 KShs1,100.00
Let's face it: Greg Heffley will never change his wimpy ways. Somebody just needs to explain that to Greg's father. You see, Frank Heffley actually thinks he can get his son to toughen up, and he enlists Greg in organized sports and other "manly" endeavors. Of course, Greg is able to easily sidestep his father's efforts to change him. But when Greg's dad threatens to send him to military academy, Greg realizes he has to shape up . . . or get shipped out. ISBN:141324920 Author:KINNEY JEFF
Add to wishlist
Add to basket
Quick view
-16%

Wimpy Kid Do-It-Yourself Book

Books, Kids & Teens
KShs1,190.00 KShs1,000.00
The Wimpy Kid Do-It-Yourself Book, you're the author, illustrator, and main character. Filled with loads of interactive pages and plenty of space to write your own life's story, this book is all you need to create your masterpiece. Whatever you do, make sure you put it someplace safe after you finish. Because when you're rich and famous, this thing is going to be worth a fortune. ISBN:141339665 Author:Kinney Jeff
Add to wishlist
Add to basket
Quick view
-21%

Jesma Trial Series Class 6

Books, Revision Books
KShs1,200.00 KShs950.00
Brief Summary Jesma Trial Series class 6 With a combination of a whole year exam series prepared for the learner to understand question answering technique.
Add to wishlist
Add to basket
Quick view
-17%

DIARY OF A WIMPY KID CABIN FEVER

Books, Kids & Teens
KShs1,190.00 KShs990.00
The authorities are closing in, but when a surprise blizzard hits, the Heffley family is trapped indoors. Greg knows that when the snow melts he's going to have to face the music, but could any punishment be worse than being stuck inside with your family for the holidays? ISBN:141343006 Author:KINNEY JEFF
Add to wishlist
Add to basket
Quick view
-5%Sold out

Reckless

Books, Romances & Thrillers
KShs895.00 KShs851.00
Once upon a time, Tracy Whitney was one of the best thieves in the business. Then she settled down and had a child—a beautiful, bright, mischievous boy who was the center of her life. Tracy planned to spend the rest of her days quietly, living anonymously deep in the stunning Colorado mountains, devoted to raising her son. But tragedy forces her to face her greatest nightmare. Now, with nothing left to protect, this superb con artist, jewel thief, computer wizard, and cat burglar returns to the hunt, more dangerous, ruthless, and reckless than ever. The world faces a new terror threat from Group 99, a diverse collection of global hackers intent on the collapse of capitalism and private wealth and the creation of a new world order. When the group turns to violence—kidnapping an American investigative journalist, shooting a British military hostage, and blowing up an international industrialist—the mysterious woman pulling their strings, a wily and wealthy American known only as Althea, becomes the CIA’s most sought criminal. But their only hope of finding her is a woman with a dark and dangerous past of her own. A woman who has also successfully evaded detection by the authorities around the world: Tracy. Convinced that Althea is behind the deadly act that shattered her life, Tracy sets out on a global hunt to flush out her prey. But as she soon discovers, the truth is as elusive as her target. Hampered by corruption, lies, and enemies masked as allies, Tracy will be pushed to the brink, where she must face her darkest demons. All of her experience tells Tracy that the answers are right in front of her—if only she can look at the clues in the right way. Propelled by an unquenchable thirst for revenge, and with the fate of so many resting in her hands, just how reckless will Tracy become when she has nothing left to lose? An addictive tale of espionage, mystery, passion, greed, betrayal, and vengeance that takes you from the beautiful Rocky Mountains to Europe’s oldest and grandest cities, filled with a cast of intriguing characters both new and familiar, Sidney Sheldon’s Reckless is a glamorous thrill ride that will leave you breathless until its shocking end." ISBN:2147483647 Author:Sidney Sheldon, Tilly Bagshawe
Add to wishlist
Read more
Quick view
-5%

Insurgent

Books, Kids & Teens
KShs895.00 KShs851.00
One choice can transform you—or it can destroy you. But every choice has consequences, and as unrest surges in the factions all around her, Tris Prior must continue trying to save those she loves—and herself—while grappling with haunting questions of grief and forgiveness, identity and loyalty, politics and love. Tris's initiation day should have been marked by celebration and victory with her chosen faction; instead, the day ended with unspeakable horrors. War now looms as conflict between the factions and their ideologies grows. And in times of war, sides must be chosen, secrets will emerge, and choices will become even more irrevocable—and even more powerful. Transformed by her own decisions but also by haunting grief and guilt, radical new discoveries, and shifting relationships, Tris must fully embrace her Divergence, even if she does not know what she may lose by doing so. New York Times bestselling author Veronica Roth's much-anticipated second book of the dystopian DIVERGENT series is another intoxicating thrill ride of a story, rich with hallmark twists, heartbreaks, romance, and powerful insights about human nature."" ISBN:7442928 Author:Veronica Roth
Add to wishlist
Add to basket
Quick view
-5%

How To Write

Books, Dictionaries & References
KShs1,899.00 KShs1,805.00
Are you sometimes unsure of how to write a business letter or a social note? Do you come up blank when you have to compose a press release, a complaint, a request for a credit check, or a wedding invitation? Now there’s help. Every form of written correspondence has its own protocol, and this authoritative yet easy-to-use reference book presents the best advice on writing all of them. How to Write It includes models and advice for virtually any situation, ranging from direct-mail pieces to party invitations, resumes to collection letters, proposals to notes of congratulation, product orders to thank-you notes. Your complete guide to everything you need to write, this indispensable volume also includes: A time-saving compendium of over 250 samples that can be used as templates to suit any situation. Grammar and punctuation guides An appendix on bias-free language for the new millennium How to adapt traditional forms of communication to e-mail and the Internet without losing any clarity of expression. Forms of address for everyone from your next-door neighbor to royalty. How to Write It deals with every type of letter and document, from the ones we enjoy writing to the ones we dread. Indexed for immediate answers, this quick-reference guide is an invaluable tool for every home, business, or classroom writer. ISBN:1607740322 Author:LAMB SANDRA E.
Add to wishlist
Add to basket
Quick view
-5%

Wattsup Magazine Hard Cover

Books, Magazines
KShs349.00 KShs332.00
Brief Summary Watts up magazine is East Africa’s newest and only communication tool for the energy industry; a thought-leading, energy lifestyle magazine, developed to help the industry answer some of the critical questions it is currently grappling with. It is a bimonthly Magazine with topics covered as such renewables, waste-to-energy, future fuels, electric vehicles, smart energy, energy efficiency, new technology, energy security and more. We target to engage consumers by breaking down energy issues into simple to understand stories thus making a topic perceived to be relatively complex and boring interesting and actionable. • The Magazine highlights what organizations are doing across board to ease on matters impacting the communities. • We cover the wholes spectrum of Oil and Gas, upstream and downstream, from energy generation, source, transmission, distribution and retail in renewables, wind, solar, storage, hydro, gas and smart energy. • The magazine offers you a chance to speak to your core customers in a language they understand and take action.
Add to wishlist
Add to basket
Quick view
-7%Sold out

What to Expect the First Year by Heidi Murkoff

Books, Parenting
KShs3,200.00 KShs2,990.00
Announcing the completely revised third edition of What to Expect the First Year. With over 10.5 million copies in print, First Year is the world’s best-selling, best-loved guide to the instructions that babies don’t come with, but should. And now, it’s better than ever. Every parent’s must-have/go-to is completely updated. Keeping the trademark month-by-month format that allows parents to take the potentially overwhelming first year one step at a time, First Year is easier-to-read, faster-to-flip-through, and new-family-friendlier than ever?packed with even more practical tips, realistic advice, and relatable, accessible information than before. Illustrations are new, too. Among the changes: Baby care fundamentals?crib and sleep safety, feeding, vitamin supplements?are revised to reflect the most recent guidelines. Breastfeeding gets more coverage, too, from getting started to keeping it going. Hot-button topics and trends are tackled: attachment parenting, sleep training, early potty learning (elimination communication), baby-led weaning, and green parenting (from cloth diapers to non-toxic furniture). An all-new chapter on buying for baby helps parents navigate through today’s dizzying gamut of baby products, nursery items, and gear. Also new: tips on preparing homemade baby food, the latest recommendations on starting solids, research on the impact of screen time (TVs, tablets, apps, computers), and “For Parents” boxes that focus on mom’s and dad’s needs. Throughout, topics are organized more intuitively than ever, for the best user experience possible."  
Add to wishlist
Read more
Quick view
-5%

The Big Book of Customer Service Training Games

Books, Business
KShs2,495.00 KShs2,371.00
Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate. As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more." ISBN:2147483647 Author:Peggy Carlaw, Vasudha Deming, Vasudha Kathleen Deming
Add to wishlist
Add to basket
Quick view
-7%

Encyclopedia of Gardening

Books, Home & Living
KShs7,500.00 KShs7,000.00
Brief summary Fully revised and updated edition of the world's finest and most authoritative source of gardening advice, from the experts at the RHS Marking 20 years since first publication, the updated edition of the RHS Encyclopedia of Gardening is the classic reference for keen gardeners. Packed with unrivalled gardening advice you'll find guidance and step-by-steps on everything from pruning to propagation. Plus new topics reflect current trends including how to grow fruit and vegetables in containers and green roofs. Whatever you’re level of skill in the great outdoors, expert tips and guidance from Editor Christopher Brickell and a team of specialist contributors, the RHS Encyclopedia of Gardening will help you create and keep your garden perfect all year round. ISBN:9781409383949 Author:Christopher Brickell
Add to wishlist
Add to basket
Quick view
-5%

HERO

Books, Self Help & Motivation
KShs1,695.00 KShs1,611.00
Twelve successful people today took seemingly impossible journeys to success. Each of us was born with everything we need to live our greatest dream, fulfill our missions and change the world. You too can be a hero. ISBN:1471133442 Author:BRYNE RHONDA
Add to wishlist
Add to basket
Quick view
-17%

DIARY OF A WIMPY KID

Books, Kids & Teens
KShs1,190.00 KShs990.00
It's a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you're ready are uniquely revealed through words and drawings as Greg records them in his diary. In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley's star starts to rise, Greg tries to use his best friend's newfound popularity to his own advantage, kicking off a chain of events that will test their friendship in hilarious fashion. ISBN:141324906 Author:KINNEY JEFF
Add to wishlist
Add to basket
Quick view
-17%

DIARY OF A WIMPY KID: THE UGLY TRUTH

Books, Kids & Teens
KShs1,200.00 KShs1,000.00
Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be? Greg suddenly finds himself dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older—all without his best friend, Rowley, at his side. Can Greg make it through on his own? Or will he have to face the "ugly truth"?" ISBN:141340821 Author:KINNEY JEFF
Add to wishlist
Add to basket
Quick view
-9%

The Secret by Rhonda Byrne

Books, Self Help & Motivation
KShs3,490.00 KShs3,190.00
For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you'll learn how to use The Secret in every aspect of your life -- money, health, relationships, happiness, and in every interaction you have in the world. You'll begin to understand the hidden, untapped power that's within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers -- men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.
Add to wishlist
Add to basket
Quick view
delivery

QUICK DELIVERY

Swift dispatch

ONLINE PAYMENT

Multiple options

EXPERT SUPPORT

Help when you need it

WIDE VARIETY

Thousands of books

GLOBAL SHIPPING

Worldwide delivery

  • TALK TO US
    • 0794 233261 / 0724 670194
    • nuriakenyabookstore@gmail.com
    • The Bazaar Building, 1st Floor
  • About Nuria
    • Our Story
    • Blog
    • Contact Us
  • VENDORS
    • Sell on Nuria
    • Vendor Login
    • Privacy Policy
  • USEFUL LINKS
    • Delivery Policy
    • Returns
    • Gift Card Balance
digitals-app-store-button
google-play-button

We Accept

2023 NURIA KENYA All rights reserved
  • Menu
  • Categories
  • Kenya Books
  • Rare Books
  • International Bestsellers
  • Self Help & Motivation
  • Fiction
  • Autobiography
  • Business
  • Children’s Books
  • Kids & Teens
  • African Interest
  • Educational Books
  • Romances & Thrillers
  • Home
  • Shop
  • Gift Card
  • About Us
  • Nuria App
  • Contact Us
  • Wishlist
  • Login / Register
Shopping cart
Close
Sign in
Close

Lost your password?

No account yet?

Create an Account
Shop
Sidebar
0 Wishlist
24 items Cart
My account