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Factors that Determine Entrepreneurial Behaviour in Micro and Small Enterprises in Kenya
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Learning Entrepreneurship Through Indigenous Knowledge
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In Learning Entrepreneurship Through Indigenous Knowledge the authors extract knowledge from a sampling of proverbs and sayings, and ingeniously apply this to entrepreneurship. They innovatively employ educative storytelling to concretize the application of the knowledge to business. The stories used are easy to follow given they are drawn from ordinary lives. They are stories that most readers are likely to relate to, given that these stories are drawn from familiar environments and in familiar settings. The work demonstrates the richness of indigenous information and its relevance to today’s marketplace.
This work will be useful to those that would like to extend the scope of their entrepreneurial information while drawing inspiration from traditional heritage. There is something in this book for students, teachers, businesspeople and researchers in the subject of entrepreneurship. This work provides a glimpse into the potential of the indigenous knowledge base and should inspire similar future works demonstrating relevance of indigenous heritage to other aspects of contemporary life.
What Others Say
“This is a well thought out idea given the entrepreneurial efforts that are currently underway. It is a good book that targets the forgotten groups of people thus the school children, the youth and the general readership. … It contains very interesting stories that motivate the young and old alike to read and understand the entrepreneurial ideas being passed on.” – Dr. Nelson H. Were Wawire; Senior Lecturer, Department of Applied Economics; Kenyatta University.
“It’s unique in making a link between folktales and entrepreneurship, especially when the authors draw insights or lessons learned from each story.” – Dr Luvisia Bakuli, Lecturer & IT Professional
“The stories told are very humorous and stark to the point leaving no room for ambiguity. The Business concepts are tackled with clarity and brevity in a businesslike manner. – Everret Wakoli, Engineer
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The Unforgotten
Imali Abala’s The Unforgotten is a memorial work of fiction that captures the fate of Desi Makhungu in the face of tragedy and cultural gender disparities. When her son Jordan Ūmbisi leaves home in search of greener pastures, following the footsteps of his older brother, it is a moment of hope for better days ahead. He leaves behind his pregnant wife and aging parents who all remain optimistic that he will be successful and help them along! That is never to be! He completely loses ties with his family even when tragedy strikes back home. Now widowed, Desi faces the full gravity of living as a woman with no male figure in the home! What would be her fate in the days to come with neither husband nor son present? Who would build her a home when the old one falls apart? Would cultural practices ‘bend’ enable her to inherit her husband’s land?
MALAIKA
When a university professor decides to open a private school where young children can be taught in their mother tongue, she finds herself at the centre of controversy and intrigue. This is a story about the love and dedication of three women: a young, independent businesswoman. an older teacher and her American friend. As political events swirl around these women, and as Kenya moves towards democracy and national cohesion, the reader is caught up in the struggle of the human spirit to realize the goal of justice for all people.
Arthur Dobrin is Professor Emeritus of University Studies at Hofstra University. He is also Leader Emeritus of the Ethical Humanist Society of Long Island, New York, United States of America.
He and his wife, Lyn, were Peace Corps Volunteers in Kisii, Kenya from 1965-67, lived there again in 1975 and returned many times since. Dr. Dobrin is the author of more than 25 books, including three others set in Kenya: Salted with Fire, Kwamboka’s Inquiry, and This Red Land.
Emma the Explorer: A Journey to Kisii
Emma did not know what to expect on her December holiday journey to Kisii—until a tiny kitten changed everything.
From the steep Rift Valley cliff that gave her butterflies in the stomach and a smile, to earning an explorer’s badge and picking tea leaves in the expansive green hills, Emma discovers magic in the small moments. However, when her beloved kitten disappears, she must learn to be patient, brave, hopeful—and to make the most of the time she has.
Set in the beautiful hills of Kisii and inspired by a real stray kitten, Emma the Explorer: The Journey to Kisii is a warm, gentle adventure about family, friendship, and the surprising ways love finds us.
This is perfect for readers, ages 7 to10 years, who enjoy heartfelt stories, love animals, and like quiet adventures full of wonder.
What if the friend you did not expect… became the one you will never forget?
Khole and Other Untold Stories from Africa
Khole and Other Untold Stories from Africa, an anthology of short stories, is based on Chinua Achebe’s postulation about the need for African writers to refrain from Afropolitan rejection of African subjects. This would enable audiences to taste “the balance of stories of the world’s peoples” because, for centuries, readers had been served with a single Western story. The contributors in this collection return to the African past and explore positive attributes of African culture.
Nyongesa’s Khole explores the potential of African spiritual healing in contrast to modern medicine. Muruli Muhandi, in When Kumtoto Dances, is on the pre-eminence of African spirituality as personified in altars that are of great influence in African lives. Robert Rotich’s My Grandfather’s Old Coin is on Kipsisgis marriage rites, while Felix Okuku explores the impact of the spiritual among the Mijikenda of Kenya. The stories, as well as the others in this collection, affirm Edward Blyden’s postulation that African peoples are destined to make an outstanding spiritual contribution to the world.
What Others Say
Khole and Other Stories from Africa is an invaluable textual artifact that preserves the rich oral traditions of African societies. It is a platform for historically marginalized voices and celebrates the resilience of African epistemologies in the face of relentless cultural imperialism. The anthology challenges readers to engage with the complexities of African spiritual and cultural systems, offering insights that transcend mere folkloric appreciation and delve into the deeper philosophical underpinnings of African life. - Prof. John Mugubi, Kenyatta University.
Beyond tribal Lines
Beyond Tribal Lines: Reimagining Communities and Boundaries in Africa is about the perceptions, understandings, and experiences of difference between selves and communities in Africa and beyond. It focuses on the nature of difference in its many manifestations – social and communal, local and national – and the fundamental bases and typical consequences of such difference. Further, it explains the importance of difference between individuals, communities and societies; affirming that difference is natural to human social and individual existence.
Critically, it takes up the challenge of how – given the many differences between us – a society may achieve peaceful co-existence and harmony among its members. The book makes the case that being different doesn’t necessitate being enemies, antagonists or subjects of contestation.
To address and live with said difference, the authors present thoughtful ideas on realizing social harmony through individual and community reflection and understanding.
What Others Say
“Lawyers engaging transformative constitutions in Africa will find the book useful in interrogating these constitutions’ implementation which calls for a multi-disciplinary approach to their interpretation and implementation. The various insights of this book necessarily engage the burning issue of the people’s sovereign power. Political scientists interrogating the politics of division and the quest for alternative forms of political leadership in Africa will find the book’s theoretical and practical reflections useful.”
- Dr. Willy Mutunga, EGH, former Chief Justice, Kenyan lawyer, intellectual, reform activist, and former Commonwealth Special Envoy to the Maldives.
Where we Started: a novel
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How The Mighty Fall by Jim Collins
Brief Summary
Decline can be avoided. Decline can be detected. Decline can be reversed. Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course? In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course.
Collins' research project—more than four years in duration—uncovered five step-wise stages of decline:
Stage 1: Hubris Born of Success
Stage 2: Undisciplined Pursuit of More
Stage 3: Denial of Risk and Peril Stage 4: Grasping for Salvation
Stage 5: Capitulation to Irrelevance or Death By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom. Great companies can stumble, badly, and recover.
Every institution, no matter how great, is vulnerable to decline.
There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover—in some cases, coming back even stronger—even after having crashed into the depths of Stage 4. Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again"
What They Dont Teach You at Harvard by Mark H. McCormack
Brief Summary
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry.
On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
To this day, McCormack’s business classic remains a must-read for executives and managers at every level, featuring straight-talking advice you’ll never hear in business school. Relating his proven method of "applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
• the secret life of a deal
• management philosophies that don’t work (and one that does)
• the key to running a meeting—and how to attend one
• the positive use of negative reinforcement
• proven ways to observe aggressively and take the edge
Good to Great by Jim Collins
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA?
How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years.
How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great.
What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness — why some companies make the leap and others don't.
The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. "Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”
Perhaps, but who can afford to ignore these findings? "Some of the key concepts discerned in the study," comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people." Perhaps, but who can afford to ignore these findings?"
Titan The Life of John D Rockefeller Sr
John D. Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians.
Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews).
Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.
Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.
Rockefeller was likely the most controversial businessman in our nation's history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than thirty years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay.
While providing abundant new evidence of Rockefeller's misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously--his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University--than anyone before him.
Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light.
John D. Rockefeller's story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation.
With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller's life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries.
It is Ron Chernow's signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.
The Lean Startup by Eric Ries
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty.
This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.
Inspired by lessons from lean manufacturing, it relies on "validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
22 Immutable Laws of Branding by Al Ries and Laura Ries
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
The Wisdom of Teams by Jon R. Katzenbach and Douglas K. Smith
Teams -- the key to top performanceMotorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half of each year's revenues from the previous five years' innovations. Kodak's Zebra Team proved the worth of black-and-white film manufacturing in a world where color is king.
But many companies overtook the potential of teams in turning around tagging profits, entering new markets, and making exciting innovations happen -- because they don't know how to utilize teams successfully. Authors Jon R. Katzenbach and Douglas K. Smith talked with hundreds of people in more than thirty companies to find out where and how teams work best and how to enhance their effectiveness. They reveal:
The 4 Disciplines of Execution by Sean Covey, Chris McChesney and Jim Huling
An insightful new book from the multimillion-copy bestselling author Sean Covey and the Franklin Covey organization based on their work with hundreds of thousands of employees and large companies to unveil the essential disciplines proven to help businesses and individuals realize their most important goals.
Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it’s likely no one even noticed. What happened? The "whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow! The 4 Disciplines of Execution can change all that forever.
The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the whirlwind. By following The 4 Disciplines:
• Focusing on the Wildly Important
• Acting on Lead Measures
• Keeping a Compelling Scoreboard
• Creating a Cadence of Accountability leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.
4DX is not theory.
It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results—regardless of the goal. 4DX represents a new way of thinking and working that is essential to thriving in today’s competitive climate. Simply put, this is one book that no business leader can afford to miss.
The Start Up of You by Reid Hoffman and Ben Casnocha
The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs.
The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.
Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.
Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.
These are the very same skills professionals need to get ahead today.
This book isn't about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:
• Adapt your career plans as you change, the people around you change, and industries change.
• Develop a competitive advantage to win the best jobs and opportunities.
• Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships.
• Find the unique breakout opportunities that massively accelerate career growth.
• Take proactive risks to become more resilient to industry tsunamis.
• Tap your network for information and intelligence that help you make smarter decisions.
A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.
Built to Last by Jim Collins and Jerry I. Porras
Brief Summary
This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision.
This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors.
They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"
What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry?
How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?
By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies.
They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Great by Choice by Jim Collins
The new question: Ten years after the worldwide bestseller "Good to Great," Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In "Great by Choice," Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.
The new study: "Great by Choice" distinguishes itself from Collins's prior work by its focus on the type of unstable environments faced by leaders today.
The new findings: The best leaders were more disciplined, more empirical, and more paranoid. Following the belief that leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed. The great companies changed less in reaction to a radically changing world than the comparison companies.
This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.
The Snowball: Warren Buffett and the Business of Life by Alice Schroeder
Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom.
The result is the personally revealing and complete biography of the man known everywhere as "The Oracle of Omaha.”Although the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first.
Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway.
None of this fits the term "simple.” When Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life.
Out of this came his decision to cooperate with her on the book about himself that he would never write. Never before has Buffett spent countless hours responding to a writer’s questions, talking, giving complete access to his wife, children, friends, and business associates—opening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties.
Yet notable though his wealth may be, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.
Zero to One by Peter Thiel
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley.
Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system.
The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
The E Myth Revisited by Michael E. Gerber
E-Myth No.1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
Voted #1 business book by Inc. 500 CEOs.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.
Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
Never Eat Alone by Keith Ferrazzi
Do you want to get ahead in life? Climb the ladder to personal success?The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.
Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with "networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:
Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
Half time by Bob Buford
Are you ready to move into the second half of your life?
Bob Buford believes the second half of your life can be better than the first. Much better. But first, you need time to figure out what you want to do with the rest of your life.
In Halftime, Buford focuses on this important time of transition—the time when, as he says, a person moves beyond the first half of the game of life.
It’s halftime, a time of revitalization and for catching a new vision for living the second half, the half where life can be lived at its most rewarding. As Buford explains, "My passion is to multiply all that God has given me, and in the process, give it back.”
Features of this newly updated and expanded 20th Anniversary edition include a foreword by Jim Collins, the bestselling author of Good to Great; new questions for reflection or discussion at the end of each chapter; brand new "halftime” stories of men and women enjoying a second half of significance; specific halftime assignments to guide readers into their second-half mission; an essay by Bob on "The Wisdom of Peter Drucker”; a special update from the author on how the halftime movement is growing nationally, and links to outstanding resources.
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