Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!
This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program.
The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:
- Reach customers wherever they are
- Develop a cohesive guerilla-marketing campaign
- Capitalize on the hottest trends
- Cut through the constant marketing clutter
- Make products and brands stand out
- Use buzz, viral, grassroots, and experiential marketing
- Write a great press release
- Create opportunities for partnership and tie-ins
- Find budget-friendly ways to go guerilla
- Build a powerful online presence
- Work with existing contacts, publicists, and the press
- You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
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