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Made to Stick
Brief summary
Made to Stick: Why Some Ideas Survive and Others Die
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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Approaching African History by Michael Brett
Brief Summary
Africa is a huge continent, as large as the more habitable areas of Europe and Asia put together. It has a history immensely long, yet the study of that history as an academic discipline in its own right is little more than fifty years old. Since then the subject has grown enormously, but the question of what this history is and how it has been approached still needs to be asked, not least to answer the question of why should we study it.
This book takes as its subject the last 10,000 years of African history, and traces the way in which human society on the continent has evolved from communities of hunters and gatherers to the complex populations of today. Approaching that history through its various dimensions: archaeological, ethnographic, written, scriptural, European and contemporary, it looks at how the history of such a vast region over such a length of time has been conceived and presented, and how it is to be investigated.
The problem itself is historical, and an integral part of the history with which it is concerned, beginning with the changing awareness over the centuries of what Africa might be. Michael Brett thus traces the history of Africa not only on the ground, but also in the mind, in order to make his own historical contribution to the debate. Michael Brett is Emeritus Reader in the History of North Africa at SOAS.
ISBN:9781847010636
Author:Michael Brett
New Thinking For The New Millennium
Brief Summary
To millions of people world-wide, Edward de Bono's name has become synonymous with creativity and new thinking. He is the undisputed world leader in what may be the most important field of all in the future: constructive and creative thinking.
Now, in New Thinking for the New Millennium, de Bono asks: Who will succeed in the new millennium? Those who rely on our traditional, centuries-old way of thinking -- "what is" -- or those who combine it with new thinking skills -- the "what can be" approach that is so critical to future achievement?
The last millennium has not been a great success. We have advanced in science and technology, but not much in human behavior. Is it possible that this has been due to poor thinking? Edward de Bono maintains that the thinking of the last millennium has been concerned with WHAT IS.
This is the thinking of analysis, criticism and argument. What we have not sufficiently developed is the thinking concerned with WHAT CAN BE. This is thinking that is creative and constructive, and which seeks to solve conflicts and problems by designing a way forward. The emphasis of his proposed new thinking is on design and not judgment.
ISBN:9781893224056
Author:Edward de Bono
Schofield My Letters and Sounds Games in the Rain
Five Ministry Killers and How to Defeat Them
Brief Summary
Five Ministry Killers and How to Defeat Them: Help for Frustrated Pastors--Including New Research From the Barna Group
Before pastors reach burnout and leave the ministry, they experience frustration and disappointment in ministry. Charles Stone, a veteran pastor, helps his fellow pastors understand and meet these challenges, regaining hope and energy to continue their calling.
Based on information from the Barna Group and additional research, Stone shows readers what pastors are saying about ministry and offers practical help to overcome the obstacles, rebuild community within the congregation, and persevere with joy. Ed Stetzer, president of LifeWay Research, says, "Read this book and be encouraged."
ISBN:9780764208546
Author:Charles Stone
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Screw It, Let’s Do It Expanded
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals.
Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.
In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.
Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages."
ISBN:753511497
Author:Richard Branson
INFERNO BY DAN BROWN
In his international blockbusters The Da Vinci Code, Angels & Demons, and The Lost Symbol, Dan Brown masterfully fused history, art, codes, and symbols. In this riveting new thriller, Brown returns to his element and has crafted his highest-stakes novel to date.
In the heart of Italy, Harvard professor of symbology Robert Langdon is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces . . . Dante’s Inferno.
Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science. Drawing from Dante’s dark epic poem, Langdon races to find answers and decide whom to trust . . . before the world is irrevocably altered."
ISBN:804171540
Author:Dan Brown
DIARY OF A WIMPY KID CABIN FEVER
The authorities are closing in, but when a surprise blizzard hits, the Heffley family is trapped indoors. Greg knows that when the snow melts he's going to have to face the music, but could any punishment be worse than being stuck inside with your family for the holidays?
ISBN:141343006
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How To Write
Are you sometimes unsure of how to write a business letter or a social note? Do you come up blank when you have to compose a press release, a complaint, a request for a credit check, or a wedding invitation?
Now there’s help. Every form of written correspondence has its own protocol, and this authoritative yet easy-to-use reference book presents the best advice on writing all of them.
How to Write It includes models and advice for virtually any situation, ranging from direct-mail pieces to party invitations, resumes to collection letters, proposals to notes of congratulation, product orders to thank-you notes. Your complete guide to everything you need to write, this indispensable volume also includes:
A time-saving compendium of over 250 samples that can be used as templates to suit any situation.
Grammar and punctuation guides
An appendix on bias-free language for the new millennium
How to adapt traditional forms of communication
to e-mail and the Internet without losing any clarity of expression.
Forms of address for everyone from your next-door neighbor to royalty.
How to Write It deals with every type of letter and document, from the ones we enjoy writing to the ones we dread. Indexed for immediate answers, this quick-reference guide is an invaluable tool for every home, business, or classroom writer.
ISBN:1607740322
Author:LAMB SANDRA E.
Encyclopedia of Gardening
Brief summary
Fully revised and updated edition of the world's finest and most authoritative source of gardening advice, from the experts at the RHS
Marking 20 years since first publication, the updated edition of the RHS Encyclopedia of Gardening is the classic reference for keen gardeners. Packed with unrivalled gardening advice you'll find guidance and step-by-steps on everything from pruning to propagation. Plus new topics reflect current trends including how to grow fruit and vegetables in containers and green roofs.
Whatever you’re level of skill in the great outdoors, expert tips and guidance from Editor Christopher Brickell and a team of specialist contributors, the RHS Encyclopedia of Gardening will help you create and keep your garden perfect all year round.
ISBN:9781409383949
Author:Christopher Brickell
DIARY OF A WIMPY KID DOG DAYS
t's summer vacation, the weather's great, and all the kids are having fun outside. So where's Greg Heffley? Inside his house, playing video games with the shades drawn.
Greg, a self-confessed "indoor person," is living out his ultimate summer fantasy: no responsibilities and no rules. But Greg's mom has a different vision for an ideal summer . . . one packed with outdoor activities and "family togetherness."
Whose vision will win out? Or will a new addition to the Heffley family change everything?
ISBN:141331973
Author:KINNEY JEFF
DIARY OF A WIMPY KID: THE UGLY TRUTH
Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?
Greg suddenly finds himself dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older—all without his best friend, Rowley, at his side. Can Greg make it through on his own? Or will he have to face the "ugly truth"?"
ISBN:141340821
Author:KINNEY JEFF
DIARY OF A WIMPY KID: RODRICK RULES
Secrets have a way of getting out, especially when a diary is involved.
Whatever you do, don't ask Greg Heffley how he spent his summer vacation, because he definitely doesn't want to talk about it.
As Greg enters the new school year, he's eager to put the past three months behind him . . . and one event in particular.
Unfortunately for Greg, his older brother, Rodrick, knows all about the incident Greg wants to keep under wraps. But secrets have a way of getting out . . . especially when a diary is involved.
Diary of a Wimpy Kid: Rodrick Rules chronicles Greg's attempts to navigate the hazards of middle school, impress the girls, steer clear of the school talent show, and most important, keep his secret safe.
ISBN:141324913
Author:KINNEY JEFF
Enemies of your Destiny
The journey towards your destiny is riddled by pretty big challenges. Rising to these challenges and navigating your way through the rough waters of life is the way you discover who you truly are as a person, so that you can decide who you want to be.
This book captures two main challenges we all go through. The challenge to find our purpose and the challenge to use our purpose to save lives. Joseph’s life brings to our attention that life is about losing something in order to gain something better.
ISBN:2147483647
Author:Rev. Tobias Jairo
Trusted Advice Your New Baby
Brief summary
Caring for your newborn during the first six months
From parenting Guru Dr Miriam Stoppard comes the Trusted Advice series; providing warm and reassuring advice and guidance for every step of the way. With a fresh, contemporary feel and affordable price, these books are perfect for reading cover to cover or to dip in and out of for quick reference.
Clear, concise directions show you how to feed, bathe, hold and deal with your baby in a reassuring way. Featuring step-by-step illustrations and photo demonstrations, this book presents essential information as clearly as possible.
As well as dealing with key issues such as sleeping, going out and comforting your baby, the book includes information on how girls and boys develop differently and how to adapt care for their individual needs.
"
ISBN:9781405356527
Author:Miriam Stoppard
Insurgent
One choice can transform you—or it can destroy you. But every choice has consequences, and as unrest surges in the factions all around her, Tris Prior must continue trying to save those she loves—and herself—while grappling with haunting questions of grief and forgiveness, identity and loyalty, politics and love.
Tris's initiation day should have been marked by celebration and victory with her chosen faction; instead, the day ended with unspeakable horrors. War now looms as conflict between the factions and their ideologies grows. And in times of war, sides must be chosen, secrets will emerge, and choices will become even more irrevocable—and even more powerful.
Transformed by her own decisions but also by haunting grief and guilt, radical new discoveries, and shifting relationships, Tris must fully embrace her Divergence, even if she does not know what she may lose by doing so. New York Times bestselling author Veronica Roth's much-anticipated second book of the dystopian DIVERGENT series is another intoxicating thrill ride of a story, rich with hallmark twists, heartbreaks, romance, and powerful insights about human nature.""
ISBN:7442928
Author:Veronica Roth
Essential Swahili Dictionary : Swahili
With more than 14,000 definitions, including everyday idioms and expressions, this dictionary helps you understand what the people of East Africa are really saying Don t be intimidated by Swahili! "Essential Swahili Dictionary" contains the most frequently used Swahili words and reflects contemporary usage of the language. Inside you ll find the words you need for work, school, and your lifestyle; the vocabulary comes from a wide variety of contexts--including the media and information technology. Features: One, five and ten-minute introductions to key principles to get you started Author insights for lots of instant help with common problems and quick tips for success, based on the author s many years of experience Useful vocabulary, easy to find and learn, to build a solid foundation for speaking Extra online articles at teachyourself.com to give you a richer understanding of the culture and history of the East Africa region
ISBN:1444104080
Author:PERROTT.D.V
DIARY OF A WIMPY KID: HARD LUCK
Greg Heffley's on a losing streak. His best friend, Rowley Jefferson, has ditched him, and finding new friends in middle school is proving to be a tough task. To change his fortunes, Greg decides to take a leap of faith and turn his decisions over to chance. Will a roll of the dice turn things around, or is Greg's life destined to be just another hard-luck story?
ISBN:141352381
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Hot Flat and Crowded by Thomas Friedman
Brief Summary
Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America
In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America.
Friedman explains how global warming, rapidly growing populations, and the expansion of the world’s middle class through globalization have produced a dangerously unstable planet--one that is "hot, flat, and crowded." In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession.
The challenge of a sustainable way of life presents the United States with an opportunity not only to rebuild its economy, but to lead the world in radically innovating toward cleaner energy. And it could inspire Americans to something we haven't seen in a long time--nation-building in America--by summoning the intelligence, creativity, and concern for the common good that are our greatest national resources.
Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.
ISBN:9780374166854
Author:Thomas Friedman
Divergent by Roth Veronica
Paperback features over fifty pages of bonus materials, including a sneak peek of Insurgent, an author Q&A, a discussion guide, a Divergent playlist, faction manifestos, and more! In Beatrice Prior's dystopian Chicago world, society is divided into five factions, each dedicated to the cultivation of a particular virtue—Candor (the honest), Abnegation (the selfless), Dauntless (the brave), Amity (the peaceful), and Erudite (the intelligent).
On an appointed day of every year, all sixteen-year-olds must select the faction to which they will devote the rest of their lives.
For Beatrice, the decision is between staying with her family and being who she really is—she can't have both. So she makes a choice that surprises everyone, including herself. During the highly competitive initiation that follows, Beatrice renames herself Tris and struggles alongside her fellow initiates to live out the choice they have made.
Together they must undergo extreme physical tests of endurance and intense psychological simulations, some with devastating consequences. As initiation transforms them all, Tris must determine who her friends really are—and where, exactly, a romance with a sometimes fascinating, sometimes exasperating boy fits into the life she's chosen.
But Tris also has a secret, one she's kept hidden from everyone because she's been warned it can mean death. And as she discovers unrest and growing conflict that threaten to unravel her seemingly perfect society, she also learns that her secret might help her save those she loves . . . or it might destroy her. Veronica Roth is the New York Times bestselling author of Divergent, the first in a trilogy of dystopian thrillers filled with electrifying decisions, heartbreaking betrayals, stunning consequences, and unexpected romance."
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