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Home Books Business Why We Buy The Science of Shopping by Paco Underhill
Delias Complete How to Cook by Delia Smith KShs5,499.00 KShs5,225.00
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From Recipients to Donors by Emma Mawdsley KShs2,799.00 KShs2,660.00

Why We Buy The Science of Shopping by Paco Underhill

KShs1,799.00 KShs1,710.00

Nuria Ranking: #708 in Business

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Brief Summary
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” author and research company CEO Paco Underhill answers with a definitive “yes” in this witty, eye-opening report on our ever-evolving consumer culture.
Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America.
With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

ISBN:9780684849140

Author:Paco Underhill

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SKU: 6ea3f1874b18 Categories: Books, Business
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