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Home Books Uncommon Sense, Common Nonsense: Why Some Organizations Consistently Outperform Others by Jules Goddard and Tony Eccles
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Uncommon Sense, Common Nonsense: Why Some Organizations Consistently Outperform Others by Jules Goddard and Tony Eccles

KShs1,990.00 KShs1,790.00

Nuria Ranking: #7,482 in Books

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This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense – thinking or acting differently from other organisations in a way that makes unusual sense – is the secret to competitive success.

For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

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This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense – thinking or acting differently from other organisations in a way that makes unusual sense – is the secret to competitive success.

For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

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