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When Kidd—artist, computer whiz, and professional criminal—learns of a colleague’s murder, he doesn’t buy the official story: that a jittery security guard caught the hacker raiding the files of a high-tech Texas corporation.
It’s not what his friend was looking for that got him killed. It’s what he already knew. For Kidd and LuEllen, infiltrating the firm is the first move. Discovering the secrets of its devious entrepreneur is the next.
But it’s more than a secret—it’s a conspiracy. And it’s landed Kidd and LuEllen in the cross-hairs of an unknown assassin hellbent on conning the life out of the ultimate con artists…
ISBN:2147483647
Author:John Sandford
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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