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Schofield My Letters and Sounds Eat the Rainbow
Small Data The Tiny Clues that Uncover Huge Trends
Brief Summary
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.
Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…
1. How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.
2. How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
3. How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
4. How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
5. How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
6. How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
ISBN:9781250080684
Author:Martin Lindstrom
The Phoenix Project : A Novel about IT, DevOps, and Helping Your Business Win by Gene Kim, George Spafford and Kevin Behr
Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO.
The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is massively over budget and very late. The CEO wants Bill to report directly to him and fix the mess in ninety days or else Bill's entire department will be outsourced.
With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited.
In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again.
Sunrise at Midnight by Florence Mbaya
Abigail looked at him lovingly, then turning to her mother said, "Mama, know I have failed you, but when you get to know
what happened, I know you will be more forgiving..."
"Failed me?" her mother asked, looking quizzically at her. "You completely let me down, Abigail. I did not expect you to have a baby before you completed school and was able to fend for yourself, and your baby! I can only hope that you have learnt your lesson.
Though a baby is a blessing from God, it comes with responsibilities which will become even bigger and more complicated as Benji grows," she said. Abigail accepted her mother's reprimand without bitterness. She was right.
Indeed the responsibilities currently were already exhausting. Anything more will destroy me though,' she thought.
'Everyday brings new challenges! I wonder if I will ever manage to do anything else.' Loudly she said, "Mama, I want to
defer school until Benji is older."
DisPlace: The Poetry of Nduka Otiono (Laurier Poetry Book 36) Selected with an introduction by Peter Midgley
The poems in this selection are drawn from Otiono's two published collections, Voices in the Rainbow, and Love in a Time of Nightmares, and the volume includes previously unpublished new poems. Peter Midgley’s introduction contextualizes Otiono’s work within the frame of physical and spiritual mobility, diaspora, and newer critical frames like Afropolitanism, attending to form as well as his political engagement. The volume concludes with an interview of the poet by Chris Dunton that touches on the nature of poetry, language loss, and diasporic identities.
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Encyclopedia of Gardening
Brief summary
Fully revised and updated edition of the world's finest and most authoritative source of gardening advice, from the experts at the RHS
Marking 20 years since first publication, the updated edition of the RHS Encyclopedia of Gardening is the classic reference for keen gardeners. Packed with unrivalled gardening advice you'll find guidance and step-by-steps on everything from pruning to propagation. Plus new topics reflect current trends including how to grow fruit and vegetables in containers and green roofs.
Whatever you’re level of skill in the great outdoors, expert tips and guidance from Editor Christopher Brickell and a team of specialist contributors, the RHS Encyclopedia of Gardening will help you create and keep your garden perfect all year round.
ISBN:9781409383949
Author:Christopher Brickell
DIARY OF A WIMPY KID DOG DAYS
t's summer vacation, the weather's great, and all the kids are having fun outside. So where's Greg Heffley? Inside his house, playing video games with the shades drawn.
Greg, a self-confessed "indoor person," is living out his ultimate summer fantasy: no responsibilities and no rules. But Greg's mom has a different vision for an ideal summer . . . one packed with outdoor activities and "family togetherness."
Whose vision will win out? Or will a new addition to the Heffley family change everything?
ISBN:141331973
Author:KINNEY JEFF
Insurgent
One choice can transform you—or it can destroy you. But every choice has consequences, and as unrest surges in the factions all around her, Tris Prior must continue trying to save those she loves—and herself—while grappling with haunting questions of grief and forgiveness, identity and loyalty, politics and love.
Tris's initiation day should have been marked by celebration and victory with her chosen faction; instead, the day ended with unspeakable horrors. War now looms as conflict between the factions and their ideologies grows. And in times of war, sides must be chosen, secrets will emerge, and choices will become even more irrevocable—and even more powerful.
Transformed by her own decisions but also by haunting grief and guilt, radical new discoveries, and shifting relationships, Tris must fully embrace her Divergence, even if she does not know what she may lose by doing so. New York Times bestselling author Veronica Roth's much-anticipated second book of the dystopian DIVERGENT series is another intoxicating thrill ride of a story, rich with hallmark twists, heartbreaks, romance, and powerful insights about human nature.""
ISBN:7442928
Author:Veronica Roth
Full Force and Effect
A North Korean ICBM crashes into the Sea of Japan. A veteran CIA officer is murdered in Ho Chi Minh City, and a package of forged documents goes missing. The pieces are there, but assembling the puzzle will cost Jack Ryan, Jr. and his fellow Campus agents precious time. Time they don’t have.
The challenge facing President Jack Ryan is an old one with a terrifying new twist. The international stalemate with North Korea continues into its seventh decade. A young, untested dictator is determined to prove his strength by breaking the deadlock. Like his father before him, he hangs his plans on the country’s nuclear ambitions. Until now, that program was impeded by a lack of resources. However, there has been a dramatic change in the nation’s economic fortune. A rich deposit of valuable minerals have been found in the Hermit Kingdom. Coupled with their nuclear capabilities, the money from this find will make North Korea a dangerous force on the world stage.
There’s just one more step needed to complete this perfect plan…the elimination of the president of the United States.
ISBN:2147483647
Author:Mark Greaney
Wimpy Kid Do-It-Yourself Book
The Wimpy Kid Do-It-Yourself Book, you're the author, illustrator, and main character. Filled with loads of interactive pages and plenty of space to write your own life's story, this book is all you need to create your masterpiece.
Whatever you do, make sure you put it someplace safe after you finish. Because when you're rich and famous, this thing is going to be worth a fortune.
ISBN:141339665
Author:Kinney Jeff
How To Write
Are you sometimes unsure of how to write a business letter or a social note? Do you come up blank when you have to compose a press release, a complaint, a request for a credit check, or a wedding invitation?
Now there’s help. Every form of written correspondence has its own protocol, and this authoritative yet easy-to-use reference book presents the best advice on writing all of them.
How to Write It includes models and advice for virtually any situation, ranging from direct-mail pieces to party invitations, resumes to collection letters, proposals to notes of congratulation, product orders to thank-you notes. Your complete guide to everything you need to write, this indispensable volume also includes:
A time-saving compendium of over 250 samples that can be used as templates to suit any situation.
Grammar and punctuation guides
An appendix on bias-free language for the new millennium
How to adapt traditional forms of communication
to e-mail and the Internet without losing any clarity of expression.
Forms of address for everyone from your next-door neighbor to royalty.
How to Write It deals with every type of letter and document, from the ones we enjoy writing to the ones we dread. Indexed for immediate answers, this quick-reference guide is an invaluable tool for every home, business, or classroom writer.
ISBN:1607740322
Author:LAMB SANDRA E.
DIARY OF A WIMPY KID
It's a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you're ready are uniquely revealed through words and drawings as Greg records them in his diary.
In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley's star starts to rise, Greg tries to use his best friend's newfound popularity to his own advantage, kicking off a chain of events that will test their friendship in hilarious fashion.
ISBN:141324906
Author:KINNEY JEFF
Working with Emotional Intelligence by Daniel Goleman
Brief summary
Do you have what it takes to succeed in your career?
The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence.
Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered.
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers.
And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
Comprehensively researched, crisply written, and packed with fascinating case histories of triumphs, disasters, and dramatic turnarounds, Working with Emotional Intelligence may be the most important business book you'll ever read.
Drawing on unparalleled access to business leaders around the world and studies in more than 500 organizations, Goleman documents an astonishing fact: in determining star performance in every field, emotional intelligence matters twice as much as IQ or technical expertise.
Readers also discover how emotional competence can be learned. Goleman analyzes five key sets of skills and vividly shows how they determine who is hired and who is fired in the top corporations in the world. He also provides guidelines for training in the "emotionally intelligent organization," in chapters that no one, from manager to CEO, should miss.
Working with Emotional Intelligence could prove to be the most important reference for bottom-line businesspeople in the first decades of the 21st century
ISBN:9780553378580
Author:Daniel Goleman
What to Expect When You’re Expecting by Heidi Murkoff
Announcing a brand new, cover-to-cover revision of America's pregnancy bible. What to Expect When You're Expecting is a perennial New York Times bestseller and one of USA Today's 25 most influential books of the past 25 years. It's read by more than 90% of pregnant women who read a pregnancy book--the most iconic, must-have book for parents-to-be, with over 14.5 million copies in print.
Now comes the Fourth Edition, a new book for a new generation of expectant moms--featuring a new look, a fresh perspective, and a friendlier-than-ever voice. It's filled with the most up-to-date information reflecting not only what's new in pregnancy, but what's relevant to pregnant women. Heidi Murkoff has rewritten every section of the book, answering dozens of new questions and including loads of new asked-for material, such as a detailed week-by-week fetal development section in each of the monthly chapters, an expanded chapter on pre-conception, and a brand new one on carrying multiples.
More comprehensive, reassuring, and empathetic than ever, the Fourth Edition incorporates the most recent developments in obstetrics and addresses the most current lifestyle trends (from tattooing and belly piercing to Botox and aromatherapy). There's more than ever on pregnancy matters practical (including an expanded section on workplace concerns), physical (with more symptoms, more solutions), emotional (more advice on riding the mood roller coaster), nutritional (from low-carb to vegan, from junk food–dependent to caffeine-addicted), and sexual (what's hot and what's not in pregnant lovemaking), as well as much more support for that very important partner in parenting, the dad-to-be.
Overflowing with tips, helpful hints, and humor (a pregnant woman's best friend), this new edition is more accessible and easier to use than ever before. It's everything parents-to-be have come to expect from What to Expect... only better.
The Big Book of Customer Service Training Games
Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate.
As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more."
ISBN:2147483647
Author:Peggy Carlaw, Vasudha Deming, Vasudha Kathleen Deming
DIARY OF A WIMPY KID: THE UGLY TRUTH
Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?
Greg suddenly finds himself dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older—all without his best friend, Rowley, at his side. Can Greg make it through on his own? Or will he have to face the "ugly truth"?"
ISBN:141340821
Author:KINNEY JEFF
INFERNO BY DAN BROWN
In his international blockbusters The Da Vinci Code, Angels & Demons, and The Lost Symbol, Dan Brown masterfully fused history, art, codes, and symbols. In this riveting new thriller, Brown returns to his element and has crafted his highest-stakes novel to date.
In the heart of Italy, Harvard professor of symbology Robert Langdon is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces . . . Dante’s Inferno.
Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science. Drawing from Dante’s dark epic poem, Langdon races to find answers and decide whom to trust . . . before the world is irrevocably altered."
ISBN:804171540
Author:Dan Brown
The Boy in the Striped Pyjamas by John Boyne
Berlin 1942
When Bruno returns home from school one day, he discovers that his belongings are being packed in crates. His father has received a promotion and the family must move from their home to a new house far far away, where there is no one to play with and nothing to do.
A tall fence running alongside stretches as far as the eye can see and cuts him off from the strange people he can see in the distance.
But Bruno longs to be an explorer and decides that there must be more to this desolate new place than meets the eye. While exploring his new environment, he meets another boy whose life and circumstances are very different to his own, and their meeting results in a friendship that has devastating consequences.
Wattsup Magazine Hard Cover
Brief Summary
Watts up magazine is East Africa’s newest and only communication tool for the energy industry; a thought-leading, energy lifestyle magazine, developed to help the industry answer some of the critical questions it is currently grappling with.
It is a bimonthly Magazine with topics covered as such renewables, waste-to-energy, future fuels, electric vehicles, smart energy, energy efficiency, new technology, energy security and more. We target to engage consumers by breaking down energy issues into simple to understand stories thus making a topic perceived to be relatively complex and boring interesting and actionable.
• The Magazine highlights what organizations are doing across board to ease on matters impacting the communities.
• We cover the wholes spectrum of Oil and Gas, upstream and downstream, from energy generation, source, transmission, distribution and retail in renewables, wind, solar, storage, hydro, gas and smart energy.
• The magazine offers you a chance to speak to your core customers in a language they understand and take action.
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