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Principles of Radiographic Positioning and Procedures Pocket Guide
Buying In
Brief Summary
Buying In: The Secret Dialogue between What We Buy and Who We Are.
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls marketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites.
Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Live strong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities.
Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
ISBN:9781400063918
Author:Rob Walker
Scuderia Ferrari Quilt Cap Red
Key Features
New for 2018, the Scuderia Ferrari Quilted Cap is available in three colours, red, black or white. Featuring a distinctive quilt effect front panel with clever detailing, including silver coloured adjustable strap with embossed shield logo and Italian flag.
• Signature prancing horse woven logo on front
• Quilt effect fabric front panel
• Domed crown
• Curved peak with contrast colour underside
• Eyelet vents
• Adjustable strap
• Polyester
• Credible hats
The Mountain Shadow
Brief summary
A sequel to SHANTARAM but equally a standalone novel, The Mountain Shadow follows Lin on further adventures in shadowy worlds and cultures. It is a novel about seeking identity, love, meaning, purpose, home, even the secret of life...As the story begins, Lin has found happiness and love, but when he gets a call that a friend is in danger, he has no choice but to go to his aid, even though he knows that leaving this paradise puts everything at risk, including himself and his lover.
When he arrives to fulfil his obligation, he enters a room with eight men: each will play a significant role in the story that follows. One will become a friend, one an enemy, one will try to kill Lin, one will be killed by another... Some characters appeared in Shantaram, others are introduced for the first time, including Navida Der, a half-Irish, half-Indian detective, and Edras, a philosopher with fundamental beliefs.
Gregory David Roberts is an extraordinarily gifted writer whose stories are richly rewarding on many levels. Like Shantaram, The Mountain Shadow will be a compelling adventure story with a profound message at its heart.
ISBN:9780802124456
Author:Gregory David Roberts
Environmental Law and Diplomacy by Donald Kaniaru
Environmental Law and Diplomacy is also the story of the United Nations Environment Programme (UNEP), the story of international environmental law, and the story of Donald Kaniaru’s home, Kenya, in the era of decolonization.
In his papers, the author describes the birth of UNEP, including Kenya’s involvement in the 1972 UN Conference on the Human Environment, where he helped forge an inclusive alliance to support Nairobi’s selection to host the new UN agency.
It reflects on the past and the potential future of the “brilliantly vague” concept of sustainable development, weighs the guiding principles of environmental law and discusses the opportunities and challenges posed by environmental tribunals, based in part on his experience as Chairman of Kenya’s Environment Tribunal. And among others, the book also touches on how seeds planted in that summer of 1972 sprouted into the Montreal Protocol on Substances that Deplete the Ozone Layer, a treaty that has emerged as UNEP’s – and the world’s – most successful environmental treaty.
“Over a career spanning nearly five decades, Donald Kaniaru has earned his reputation as not just as an extraordinary lawyer and a diplomat, but also as a mentor who has left a mark on all those who have had the pleasure of working with him,” said Durwood Zaelke, author of the book’s Foreword. “Donald’s legacy and work have had a tremendous impact across the modern environmental movement. There is still much to be done to avert the worst impacts of climate change and other challenges. This requires fast action under UNEP’s leadership, following in the footsteps of trailblazers like Donald, to ensure that we win both the sprint to 2030 and the marathon to 2050 to keep warming from breaching the 1.5° Celsius safety
The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker
The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.
Drucker identifies five practices essential to business effectiveness that can, and must, be learned:
- Managing time
- Choosing what to contribute to the organization
- Knowing where and how to mobilize strength for best effect
- Setting the right priorities
- Knitting all of them together with effective decision-making.
- Ranging widely through the annals of business and government, Peter F. Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.
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Virgin Way
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the "Virgin Way.”
This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you.”
This is a unique book on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.""
ISBN:1591847564
Author:Richard Branson
What to Expect When You’re Expecting by Heidi Murkoff
Announcing a brand new, cover-to-cover revision of America's pregnancy bible. What to Expect When You're Expecting is a perennial New York Times bestseller and one of USA Today's 25 most influential books of the past 25 years. It's read by more than 90% of pregnant women who read a pregnancy book--the most iconic, must-have book for parents-to-be, with over 14.5 million copies in print.
Now comes the Fourth Edition, a new book for a new generation of expectant moms--featuring a new look, a fresh perspective, and a friendlier-than-ever voice. It's filled with the most up-to-date information reflecting not only what's new in pregnancy, but what's relevant to pregnant women. Heidi Murkoff has rewritten every section of the book, answering dozens of new questions and including loads of new asked-for material, such as a detailed week-by-week fetal development section in each of the monthly chapters, an expanded chapter on pre-conception, and a brand new one on carrying multiples.
More comprehensive, reassuring, and empathetic than ever, the Fourth Edition incorporates the most recent developments in obstetrics and addresses the most current lifestyle trends (from tattooing and belly piercing to Botox and aromatherapy). There's more than ever on pregnancy matters practical (including an expanded section on workplace concerns), physical (with more symptoms, more solutions), emotional (more advice on riding the mood roller coaster), nutritional (from low-carb to vegan, from junk food–dependent to caffeine-addicted), and sexual (what's hot and what's not in pregnant lovemaking), as well as much more support for that very important partner in parenting, the dad-to-be.
Overflowing with tips, helpful hints, and humor (a pregnant woman's best friend), this new edition is more accessible and easier to use than ever before. It's everything parents-to-be have come to expect from What to Expect... only better.
Hot Flat and Crowded by Thomas Friedman
Brief Summary
Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America
In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America.
Friedman explains how global warming, rapidly growing populations, and the expansion of the world’s middle class through globalization have produced a dangerously unstable planet--one that is "hot, flat, and crowded." In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession.
The challenge of a sustainable way of life presents the United States with an opportunity not only to rebuild its economy, but to lead the world in radically innovating toward cleaner energy. And it could inspire Americans to something we haven't seen in a long time--nation-building in America--by summoning the intelligence, creativity, and concern for the common good that are our greatest national resources.
Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.
ISBN:9780374166854
Author:Thomas Friedman
DIARY OF A WIMPY KID DOG DAYS
t's summer vacation, the weather's great, and all the kids are having fun outside. So where's Greg Heffley? Inside his house, playing video games with the shades drawn.
Greg, a self-confessed "indoor person," is living out his ultimate summer fantasy: no responsibilities and no rules. But Greg's mom has a different vision for an ideal summer . . . one packed with outdoor activities and "family togetherness."
Whose vision will win out? Or will a new addition to the Heffley family change everything?
ISBN:141331973
Author:KINNEY JEFF
DIARY OF A WIMPY KID CABIN FEVER
The authorities are closing in, but when a surprise blizzard hits, the Heffley family is trapped indoors. Greg knows that when the snow melts he's going to have to face the music, but could any punishment be worse than being stuck inside with your family for the holidays?
ISBN:141343006
Author:KINNEY JEFF
What to Expect the First Year by Heidi Murkoff
Announcing the completely revised third edition of What to Expect the First Year. With over 10.5 million copies in print, First Year is the world’s best-selling, best-loved guide to the instructions that babies don’t come with, but should. And now, it’s better than ever. Every parent’s must-have/go-to is completely updated.
Keeping the trademark month-by-month format that allows parents to take the potentially overwhelming first year one step at a time, First Year is easier-to-read, faster-to-flip-through, and new-family-friendlier than ever?packed with even more practical tips, realistic advice, and relatable, accessible information than before. Illustrations are new, too.
Among the changes: Baby care fundamentals?crib and sleep safety, feeding, vitamin supplements?are revised to reflect the most recent guidelines. Breastfeeding gets more coverage, too, from getting started to keeping it going. Hot-button topics and trends are tackled: attachment parenting, sleep training, early potty learning (elimination communication), baby-led weaning, and green parenting (from cloth diapers to non-toxic furniture). An all-new chapter on buying for baby helps parents navigate through today’s dizzying gamut of baby products, nursery items, and gear.
Also new: tips on preparing homemade baby food, the latest recommendations on starting solids, research on the impact of screen time (TVs, tablets, apps, computers), and “For Parents” boxes that focus on mom’s and dad’s needs. Throughout, topics are organized more intuitively than ever, for the best user experience possible."
Enemies of your Destiny
The journey towards your destiny is riddled by pretty big challenges. Rising to these challenges and navigating your way through the rough waters of life is the way you discover who you truly are as a person, so that you can decide who you want to be.
This book captures two main challenges we all go through. The challenge to find our purpose and the challenge to use our purpose to save lives. Joseph’s life brings to our attention that life is about losing something in order to gain something better.
ISBN:2147483647
Author:Rev. Tobias Jairo
DIARY OF A WIMPY KID: HARD LUCK
Greg Heffley's on a losing streak. His best friend, Rowley Jefferson, has ditched him, and finding new friends in middle school is proving to be a tough task. To change his fortunes, Greg decides to take a leap of faith and turn his decisions over to chance. Will a roll of the dice turn things around, or is Greg's life destined to be just another hard-luck story?
ISBN:141352381
Author:KINNEY JEFF
INFERNO BY DAN BROWN
In his international blockbusters The Da Vinci Code, Angels & Demons, and The Lost Symbol, Dan Brown masterfully fused history, art, codes, and symbols. In this riveting new thriller, Brown returns to his element and has crafted his highest-stakes novel to date.
In the heart of Italy, Harvard professor of symbology Robert Langdon is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces . . . Dante’s Inferno.
Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science. Drawing from Dante’s dark epic poem, Langdon races to find answers and decide whom to trust . . . before the world is irrevocably altered."
ISBN:804171540
Author:Dan Brown
How To Write
Are you sometimes unsure of how to write a business letter or a social note? Do you come up blank when you have to compose a press release, a complaint, a request for a credit check, or a wedding invitation?
Now there’s help. Every form of written correspondence has its own protocol, and this authoritative yet easy-to-use reference book presents the best advice on writing all of them.
How to Write It includes models and advice for virtually any situation, ranging from direct-mail pieces to party invitations, resumes to collection letters, proposals to notes of congratulation, product orders to thank-you notes. Your complete guide to everything you need to write, this indispensable volume also includes:
A time-saving compendium of over 250 samples that can be used as templates to suit any situation.
Grammar and punctuation guides
An appendix on bias-free language for the new millennium
How to adapt traditional forms of communication
to e-mail and the Internet without losing any clarity of expression.
Forms of address for everyone from your next-door neighbor to royalty.
How to Write It deals with every type of letter and document, from the ones we enjoy writing to the ones we dread. Indexed for immediate answers, this quick-reference guide is an invaluable tool for every home, business, or classroom writer.
ISBN:1607740322
Author:LAMB SANDRA E.
The Big Book of Customer Service Training Games
Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate.
As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more."
ISBN:2147483647
Author:Peggy Carlaw, Vasudha Deming, Vasudha Kathleen Deming
Working with Emotional Intelligence by Daniel Goleman
Brief summary
Do you have what it takes to succeed in your career?
The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence.
Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered.
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers.
And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
Comprehensively researched, crisply written, and packed with fascinating case histories of triumphs, disasters, and dramatic turnarounds, Working with Emotional Intelligence may be the most important business book you'll ever read.
Drawing on unparalleled access to business leaders around the world and studies in more than 500 organizations, Goleman documents an astonishing fact: in determining star performance in every field, emotional intelligence matters twice as much as IQ or technical expertise.
Readers also discover how emotional competence can be learned. Goleman analyzes five key sets of skills and vividly shows how they determine who is hired and who is fired in the top corporations in the world. He also provides guidelines for training in the "emotionally intelligent organization," in chapters that no one, from manager to CEO, should miss.
Working with Emotional Intelligence could prove to be the most important reference for bottom-line businesspeople in the first decades of the 21st century
ISBN:9780553378580
Author:Daniel Goleman
DIARY OF A WIMPY KID: RODRICK RULES
Secrets have a way of getting out, especially when a diary is involved.
Whatever you do, don't ask Greg Heffley how he spent his summer vacation, because he definitely doesn't want to talk about it.
As Greg enters the new school year, he's eager to put the past three months behind him . . . and one event in particular.
Unfortunately for Greg, his older brother, Rodrick, knows all about the incident Greg wants to keep under wraps. But secrets have a way of getting out . . . especially when a diary is involved.
Diary of a Wimpy Kid: Rodrick Rules chronicles Greg's attempts to navigate the hazards of middle school, impress the girls, steer clear of the school talent show, and most important, keep his secret safe.
ISBN:141324913
Author:KINNEY JEFF
Wimpy Kid Do-It-Yourself Book
The Wimpy Kid Do-It-Yourself Book, you're the author, illustrator, and main character. Filled with loads of interactive pages and plenty of space to write your own life's story, this book is all you need to create your masterpiece.
Whatever you do, make sure you put it someplace safe after you finish. Because when you're rich and famous, this thing is going to be worth a fortune.
ISBN:141339665
Author:Kinney Jeff
Diary of a Wimpy Kid:The Third Wheel
Love is in the air—but what does that mean for Greg Heffley? A Valentine's Day dance at Greg's middle school has turned his world upside down. As Greg scrambles to find a date, he's worried he'll be left out in the cold on the big night. His best friend, Rowley, doesn't have any prospects either, but that's a small consolation.
An unexpected twist gives Greg a partner for the dance and leaves Rowley the odd man out. But a lot can happen in one night, and in the end, you never know who's going to be lucky in love."
ISBN:141348568
Author:KINNEY JEFF
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