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The Winner Stands Alone by Paulo Coelho
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The Art of War by Sun Tzu
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Permission Marketing
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The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.
ISBN:2147483647
Author:Seth Godin
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Human Design Discover the Person You Were Born to Be
Brief Summary
Introducing Human Design, the revolutionary system that reveals the personality ‘blueprint’ of who you were born to be. Using the precise details of your birth, it's more accurate than astrology. And by downloading the free software, you can map your own life chart, and those of your friends and family. You'll never read your horoscope again.
Forget your sign, what’s your design?
Would you like to know how to make the best decisions and follow your correct path in life?
Would you like to know how you best interact with people, both professionally and personally?
Would you like to know who you really are?
Human Design is an exciting new profiling system that answers all these questions by pinpointing your personality 'blueprint'. According to Human Design, we are each born with an inbuilt individuality as unique as our fingerprint - accessed simply from the date, time and location of our birth.
Using this information, Human Design produces a 'life chart', revealing a remarkably detailed and accurate picture of your personality blueprint, including your strengths and limitations, people you work best with, how you communicate - in short who you were designed to be from birth.
Chetan Parkyn, an ex-mechanical engineer, is the most successful practitioner of Human Design in the world. Here he launches his first book , and offers free downloadable software, as an introductory guide to interpreting your Human Design chart and how to apply it to your life to release your true potential. Once you know which of the 5 personality types you are, from there you can discover your detailed personality blueprint including:
• whether you are designed with creative or organisational energy
• your style of decision-making and how it can maximise your opportunities
• how you interact with people socially or fit into a team at work
• are you designed to be a guider or a follower
• how you emotionally and mentally respond to challenges and problem-solving
The power of the Human Design system is surprising thousands of people around the world with its staggering accuracy and relevance, and asks the question: Are you living your Human Design?
ISBN:9780007281244
Author:Chetan Parkyn
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For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.
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Divergent by Roth Veronica
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Brief Summary
Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America
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Friedman explains how global warming, rapidly growing populations, and the expansion of the world’s middle class through globalization have produced a dangerously unstable planet--one that is "hot, flat, and crowded." In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession.
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