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Top army engineer Tyler Locke is given a mysterious ancient manuscript. Written in Greek, it initially seems indecipherable.
But with the help of classics scholar Stacy Benedict, Locke comes to understand that this manuscript could provide the clues to the greatest riches known to mankind – the legendary treasure of King Midas.
However, there are others who are also hot on the trail – and it rapidly becomes a race against time to crack a code that is both fiendishly difficult and potentially deadly…A sweeping, gripping read, The Midas Code blends fascinating incidents from myth and legend with a modern plot that will have you guessing to the very last page.
ISBN:2147483647
Author:Boyd Morrison
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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