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Living Brands Collaboration Innovation Customer Fascination
Brief Summary
A Brand-New Approach to Brand-Building.
For Consumers. For Companies. For Life.
If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeau's dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consumers' lives.
Living Brands is based on a passion for understanding consumers' lives and their existing needs. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection to consumers. As one of the marketing industry's global pioneers, Raymond Nadeau has seen how the marketing world has changed. He provides examples of what works and what doesn't in today's consumer-savvy market. Packed with interviews from today's finest creative and cultural minds, he reveals six secrets to creating brands that truly fascinate and fulfill consumers' needs. You'll learn about
Five Top Global Trend Agencies, which come together for the first time to provide insight into customer collaboration
Culture Casting, a new model of consumer segmentation
Consumer as Creator, a new concept of brand-building based on actual lifestyles, as well as creating what Nadeau calls brand biospheres
Megatrends, the four must-have ingredients for living brands
The Focus Group Hoax, the difference between what consumers say and what they really mean
Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities-and the only true way to build stellar brands that will stand the test of time.
ISBN:9780071466141
Author:Raymond Nadeau
Power of Corruption
Brief summary
Hodder African Readers are high-interest books designed to appeal to both boys and girls. They are highly motivating adventure and action stories which attract the reader's attention and hold it through the story. Together these titles form a strong, vibrant and attractive supplementary reader’s series for the African schools.
The Power of Corruption: When a young boy is brutally killed by a man who is deaf and dumb, the subsequent court trial appears to be an open and shut case until the murderer insists that he 'heard' the boy stealing on his farm. But when the judge and the journalists covering the case start to act in a most peculiar fashion, it soon becomes clear to Pius Shale and his attractive assistant, Bisi, that more sinister forces are at work.
Before long the two special agents themselves are enmeshed in a sinister web of corruption masterminded by a man bent on overthrowing the legitimate government of the day
ISBN:9789966345240
Author:Dan Fulani
Home at Last! 4L
America’s Deadliest Export: Democracy The Truth About US Foreign Policy and Everything Else by William Blum
Brief Summary
For over sixty-five years, the United States war machine has been on automatic pilot. Since World War II we have been conditioned to believe that America's motives in 'exporting' democracy are honorable, even noble.
In this startling and provocative book, William Blum, a leading dissident chronicler of US foreign policy and the author of controversial bestseller Rogue State, argues that nothing could be further from the truth.
Moreover, unless this fallacy is unlearned, and until people understand fully the worldwide suffering American policy has caused, we will never be able to stop the monster.
The adventures of Tintin: Prisoners of the Sun by Hergé
Brief Summary
After The Seven Crystal Balls set the eerie stage, Tintin and his friends continue their adventures in Peru. There Tintin rescues an orange-seller named Zorrino from being bullied, and the young man becomes their guide in their quest to find the Temple of the Sun. But they find more than they bargained for and end up in a hot spot. The perils of this engaging two-part adventure are especially harrowing in their combination of the supernatural and the real, although the resolution is a little too deus ex machina. Calculus and the Thompsons provide their usual comic relief.
Distinction Environmental Activities GD3
Environmental ActivitiesLearners workbook is designed to enable a learner acquire knowledge, skills, values and attitude leading to development of Holistic learning to meet the expectations of the society. The book is based on the Competency Based...
By Environmental ActivitiesLearners workbook is designed to enable a learner acquire knowledge, skills, values and attitude leading to development of Holistic learning to meet the expectations of the soc
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This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you.”
This is a unique book on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.""
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INFERNO BY DAN BROWN
In his international blockbusters The Da Vinci Code, Angels & Demons, and The Lost Symbol, Dan Brown masterfully fused history, art, codes, and symbols. In this riveting new thriller, Brown returns to his element and has crafted his highest-stakes novel to date.
In the heart of Italy, Harvard professor of symbology Robert Langdon is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces . . . Dante’s Inferno.
Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science. Drawing from Dante’s dark epic poem, Langdon races to find answers and decide whom to trust . . . before the world is irrevocably altered."
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Trusted Advice Your New Baby
Brief summary
Caring for your newborn during the first six months
From parenting Guru Dr Miriam Stoppard comes the Trusted Advice series; providing warm and reassuring advice and guidance for every step of the way. With a fresh, contemporary feel and affordable price, these books are perfect for reading cover to cover or to dip in and out of for quick reference.
Clear, concise directions show you how to feed, bathe, hold and deal with your baby in a reassuring way. Featuring step-by-step illustrations and photo demonstrations, this book presents essential information as clearly as possible.
As well as dealing with key issues such as sleeping, going out and comforting your baby, the book includes information on how girls and boys develop differently and how to adapt care for their individual needs.
"
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Encyclopedia of Gardening
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Fully revised and updated edition of the world's finest and most authoritative source of gardening advice, from the experts at the RHS
Marking 20 years since first publication, the updated edition of the RHS Encyclopedia of Gardening is the classic reference for keen gardeners. Packed with unrivalled gardening advice you'll find guidance and step-by-steps on everything from pruning to propagation. Plus new topics reflect current trends including how to grow fruit and vegetables in containers and green roofs.
Whatever you’re level of skill in the great outdoors, expert tips and guidance from Editor Christopher Brickell and a team of specialist contributors, the RHS Encyclopedia of Gardening will help you create and keep your garden perfect all year round.
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What to Expect the First Year by Heidi Murkoff
Announcing the completely revised third edition of What to Expect the First Year. With over 10.5 million copies in print, First Year is the world’s best-selling, best-loved guide to the instructions that babies don’t come with, but should. And now, it’s better than ever. Every parent’s must-have/go-to is completely updated.
Keeping the trademark month-by-month format that allows parents to take the potentially overwhelming first year one step at a time, First Year is easier-to-read, faster-to-flip-through, and new-family-friendlier than ever?packed with even more practical tips, realistic advice, and relatable, accessible information than before. Illustrations are new, too.
Among the changes: Baby care fundamentals?crib and sleep safety, feeding, vitamin supplements?are revised to reflect the most recent guidelines. Breastfeeding gets more coverage, too, from getting started to keeping it going. Hot-button topics and trends are tackled: attachment parenting, sleep training, early potty learning (elimination communication), baby-led weaning, and green parenting (from cloth diapers to non-toxic furniture). An all-new chapter on buying for baby helps parents navigate through today’s dizzying gamut of baby products, nursery items, and gear.
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DIARY OF A WIMPY KID: THE UGLY TRUTH
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The Big Book of Customer Service Training Games
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What to Expect When You’re Expecting by Heidi Murkoff
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More comprehensive, reassuring, and empathetic than ever, the Fourth Edition incorporates the most recent developments in obstetrics and addresses the most current lifestyle trends (from tattooing and belly piercing to Botox and aromatherapy). There's more than ever on pregnancy matters practical (including an expanded section on workplace concerns), physical (with more symptoms, more solutions), emotional (more advice on riding the mood roller coaster), nutritional (from low-carb to vegan, from junk food–dependent to caffeine-addicted), and sexual (what's hot and what's not in pregnant lovemaking), as well as much more support for that very important partner in parenting, the dad-to-be.
Overflowing with tips, helpful hints, and humor (a pregnant woman's best friend), this new edition is more accessible and easier to use than ever before. It's everything parents-to-be have come to expect from What to Expect... only better.
Hot Flat and Crowded by Thomas Friedman
Brief Summary
Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America
In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America.
Friedman explains how global warming, rapidly growing populations, and the expansion of the world’s middle class through globalization have produced a dangerously unstable planet--one that is "hot, flat, and crowded." In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession.
The challenge of a sustainable way of life presents the United States with an opportunity not only to rebuild its economy, but to lead the world in radically innovating toward cleaner energy. And it could inspire Americans to something we haven't seen in a long time--nation-building in America--by summoning the intelligence, creativity, and concern for the common good that are our greatest national resources.
Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.
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Author:Thomas Friedman
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Let's face it: Greg Heffley will never change his wimpy ways. Somebody just needs to explain that to Greg's father.
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Divergent by Roth Veronica
Paperback features over fifty pages of bonus materials, including a sneak peek of Insurgent, an author Q&A, a discussion guide, a Divergent playlist, faction manifestos, and more! In Beatrice Prior's dystopian Chicago world, society is divided into five factions, each dedicated to the cultivation of a particular virtue—Candor (the honest), Abnegation (the selfless), Dauntless (the brave), Amity (the peaceful), and Erudite (the intelligent).
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For Beatrice, the decision is between staying with her family and being who she really is—she can't have both. So she makes a choice that surprises everyone, including herself. During the highly competitive initiation that follows, Beatrice renames herself Tris and struggles alongside her fellow initiates to live out the choice they have made.
Together they must undergo extreme physical tests of endurance and intense psychological simulations, some with devastating consequences. As initiation transforms them all, Tris must determine who her friends really are—and where, exactly, a romance with a sometimes fascinating, sometimes exasperating boy fits into the life she's chosen.
But Tris also has a secret, one she's kept hidden from everyone because she's been warned it can mean death. And as she discovers unrest and growing conflict that threaten to unravel her seemingly perfect society, she also learns that her secret might help her save those she loves . . . or it might destroy her. Veronica Roth is the New York Times bestselling author of Divergent, the first in a trilogy of dystopian thrillers filled with electrifying decisions, heartbreaking betrayals, stunning consequences, and unexpected romance."
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The journey towards your destiny is riddled by pretty big challenges. Rising to these challenges and navigating your way through the rough waters of life is the way you discover who you truly are as a person, so that you can decide who you want to be.
This book captures two main challenges we all go through. The challenge to find our purpose and the challenge to use our purpose to save lives. Joseph’s life brings to our attention that life is about losing something in order to gain something better.
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Essential Swahili Dictionary : Swahili
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Working with Emotional Intelligence by Daniel Goleman
Brief summary
Do you have what it takes to succeed in your career?
The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence.
Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered.
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers.
And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
Comprehensively researched, crisply written, and packed with fascinating case histories of triumphs, disasters, and dramatic turnarounds, Working with Emotional Intelligence may be the most important business book you'll ever read.
Drawing on unparalleled access to business leaders around the world and studies in more than 500 organizations, Goleman documents an astonishing fact: in determining star performance in every field, emotional intelligence matters twice as much as IQ or technical expertise.
Readers also discover how emotional competence can be learned. Goleman analyzes five key sets of skills and vividly shows how they determine who is hired and who is fired in the top corporations in the world. He also provides guidelines for training in the "emotionally intelligent organization," in chapters that no one, from manager to CEO, should miss.
Working with Emotional Intelligence could prove to be the most important reference for bottom-line businesspeople in the first decades of the 21st century
ISBN:9780553378580
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Screw It, Let’s Do It Expanded
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals.
Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.
In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.
Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages."
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Five People You Meet In Heaven by Albom Mitch
Eddie is a wounded war veteran, an old man who has lived, in his mind, an uninspired life. His job is fixing rides at a seaside amusement park. On his 83rd birthday, a tragic accident kills him as he tries to save a little girl from a falling cart. He awakes in the afterlife, where he learns that heaven is not a destination, but an answer.
In heaven, five people explain your life to you. Some you knew, others may have been strangers. One by one, from childhood to soldier to old age, Eddie's five people revisit their connections to him on earth, illuminating the mysteries of his "meaningless" life, and revealing the haunting secret behind the eternal question: "Why was I here?"
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