Waari Daniel Nderi

Entrepreneurship: Building Competitive & Sustainable Businesses – An Introductory Guide is a must-read for aspiring and seasoned entrepreneurs alike. This insightful guide unpacks the core principles of launching, managing, and scaling a business in today’s dynamic marketplace. From crafting a winning strategy to fostering innovation, financial sustainability, and ethical leadership, this book equips you with the tools to build a business that thrives. This book has 12 chapters which follow a chronological order taking the reader from defining entrepreneurship through strategies of managing, growing the business and culminating on how to maintain or divest the enterprise. This book is a good read for those starting from scratch or looking to sharpen their competitive edge. This guide offers practical wisdom to navigate challenges and create long-term success. The book is well placed to offer valuable curriculum materials for vocational, diploma, undergraduate and post graduate students in Entrepreneurship and Business Management. It may also serve as a reference material for trainers and lecturers in Entrepreneurship.