Serenades of Customer Loyalty: Celebrating the power of customer loyalty by Nancy Onchiri

The instinctive response to any crisis or challenge is a predictable, hard-wired physiological reaction: the fight-or-flight response. The problem isn't the response itself, the problem is using it in situations that don't really warrant it. Moreover, when used too often this inappropriate stress response can have detrimental effects on both physical and mental health. By contrast, successful people and great leaders have learned to control their flight-or-flight reaction. They think for themselves, choosing empowering states of being instead of sinking into the prevailing negative state of their circumstances and the people around them. In "Think or Sink, " Gina Mollicone-Long shows readers how to gain control of their responses and produce powerful results. Rather than a book about what to think, it's a book about how to think. By learning how to make good decisions, readers are able to not only meet challenges head on, but to benefit from them as well. ISBN:2147483647 Author:Gina Mollicone-Long

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level. All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations. The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. "The Manager's Guide to Strategy "shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers. ISBN:2147483647 Author:Roger A. Formisano

The Questions"Arrogant, self-centered, stubborn, " and "insecure" -- words that most people associate with ego. But in this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most people. In his landmark book, "Good to Great, " Jim Collins showed that one of two key traits defined leaders who transformed organizations from good to great: humility. But if humility is so powerful, why don't more of us have it? Why does ego allow us to reach good results but never great ones, unless balanced by humility? Why do we need ego to personally succeed, while having it often interferes with the success we pursue? The Answers Using five years of exhaustive research, Marcum and Smith provide compelling evidence and matter-of-fact answers on striking the balance between ego and humility to reach the next level of leadership. The authors include case studies to illustrate how ego subtly interferes with success but also how ego sparks the drive to achieve, the nerve to try something new, and the tenacity to conquer adversity. The Early Warning Signs We all have moments when ego costs us everything from an honest conversation to a job or promotion. Through cross-disciplinary research, egonomics reveals how to detect four early warning signs that ego is becoming a liability, including how: - being too competitive makes you less competitive - defending ideas turns into defending yourself - winning ideas can be halted by the creator's own intelligence and talent - desiring respect and recognition can interfere with success The Keys to Egonomic Health Three key principles keep ego healthy: - humility: striking the crucial balance between too much ego and not enough - curiosity: blending free thinking and discipline without bias - veracity: removing fear of giving or getting feedback to produce water-cooler honesty With a clear focus on elevating the way you do business, "egonomics" is a liberating approach to becoming a rare and respected leader. ISBN:2147483647 Author:David Marcum, Steven Smith