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Buyology By Martin Lindstrom
Brief Summary
Buyology: Truth and Lies About Why We Buy and the New Science of Desire.
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:
• Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
• Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves.
• "Cool” brands, like iPods trigger our mating instincts
• Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product.
• Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away.
Companies routinely copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars.
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
ISBN:9780385523882
Author:Martin Lindstrom
Hello Sewing!
Cilka’s Journey by Heather Morris
Brief Summary
In this follow-up to The Tattooist of Auschwitz, the author tells the story, based on a true one, of a woman who survives Auschwitz, only to find herself locked away again.
Cilka Klein is 18 years old when Auschwitz-Birkenau is liberated by Soviet soldiers. But Cilka is one of the many women who is sentenced to a labor camp on charges of having helped the Nazis--with no consideration of the circumstances Cilka and women like her found themselves in as they struggled to survive.
Once at the Vorkuta gulag in Sibera, where she is to serve her 15-year sentence, Cilka uses her wits, charm, and beauty to survive.
Can You Create Your own Job : Discussions with 25 Entrepreneurs who did by Susan Wakhungu
Brief Summary
ENTREPRENEUERS
The prospect of being your own boss and having the freedom to follow your passion has become more and more attractive. The surge in digital entrepreneurship has made this dream attainable.
While, the foundational steps towards creating a successful business have not changed, the dynamics in this new technologically savvy society are no longer the same.
This book profiles successful entrepreneurs who have managed to create their own jobs. We discover what they are passionate about, how they interacted with the society to come up with a new career, how they continue to build innovative spaces, and how they market their activities and products.
Place of no Return
Distinction Competency Based Encyclopaedia Grade 1
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Working with Emotional Intelligence by Daniel Goleman
Brief summary
Do you have what it takes to succeed in your career?
The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence.
Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered.
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers.
And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
Comprehensively researched, crisply written, and packed with fascinating case histories of triumphs, disasters, and dramatic turnarounds, Working with Emotional Intelligence may be the most important business book you'll ever read.
Drawing on unparalleled access to business leaders around the world and studies in more than 500 organizations, Goleman documents an astonishing fact: in determining star performance in every field, emotional intelligence matters twice as much as IQ or technical expertise.
Readers also discover how emotional competence can be learned. Goleman analyzes five key sets of skills and vividly shows how they determine who is hired and who is fired in the top corporations in the world. He also provides guidelines for training in the "emotionally intelligent organization," in chapters that no one, from manager to CEO, should miss.
Working with Emotional Intelligence could prove to be the most important reference for bottom-line businesspeople in the first decades of the 21st century
ISBN:9780553378580
Author:Daniel Goleman
Enemies of your Destiny
The journey towards your destiny is riddled by pretty big challenges. Rising to these challenges and navigating your way through the rough waters of life is the way you discover who you truly are as a person, so that you can decide who you want to be.
This book captures two main challenges we all go through. The challenge to find our purpose and the challenge to use our purpose to save lives. Joseph’s life brings to our attention that life is about losing something in order to gain something better.
ISBN:2147483647
Author:Rev. Tobias Jairo
DIARY OF A WIMPY KID: THE UGLY TRUTH
Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?
Greg suddenly finds himself dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older—all without his best friend, Rowley, at his side. Can Greg make it through on his own? Or will he have to face the "ugly truth"?"
ISBN:141340821
Author:KINNEY JEFF
DIARY OF A WIMPY KID DOG DAYS
t's summer vacation, the weather's great, and all the kids are having fun outside. So where's Greg Heffley? Inside his house, playing video games with the shades drawn.
Greg, a self-confessed "indoor person," is living out his ultimate summer fantasy: no responsibilities and no rules. But Greg's mom has a different vision for an ideal summer . . . one packed with outdoor activities and "family togetherness."
Whose vision will win out? Or will a new addition to the Heffley family change everything?
ISBN:141331973
Author:KINNEY JEFF
DIARY OF A WIMPY KID LAST STRAW
Let's face it: Greg Heffley will never change his wimpy ways. Somebody just needs to explain that to Greg's father.
You see, Frank Heffley actually thinks he can get his son to toughen up, and he enlists Greg in organized sports and other "manly" endeavors. Of course, Greg is able to easily sidestep his father's efforts to change him. But when Greg's dad threatens to send him to military academy, Greg realizes he has to shape up . . . or get shipped out.
ISBN:141324920
Author:KINNEY JEFF
Hot Flat and Crowded by Thomas Friedman
Brief Summary
Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America
In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America.
Friedman explains how global warming, rapidly growing populations, and the expansion of the world’s middle class through globalization have produced a dangerously unstable planet--one that is "hot, flat, and crowded." In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession.
The challenge of a sustainable way of life presents the United States with an opportunity not only to rebuild its economy, but to lead the world in radically innovating toward cleaner energy. And it could inspire Americans to something we haven't seen in a long time--nation-building in America--by summoning the intelligence, creativity, and concern for the common good that are our greatest national resources.
Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.
ISBN:9780374166854
Author:Thomas Friedman
Allegiant
What if your whole world was a lie?
What if a single revelation—like a single choice—changed everything?
What if love and loyalty made you do things you never expected?
The explosive conclusion to Veronica Roth's #1 New York Times bestselling Divergent trilogy reveals the secrets of the dystopian world that has captivated millions of readers in Divergent and Insurgent."
ISBN:7444113
Author:ROTH VERONICA
Wimpy Kid Do-It-Yourself Book
The Wimpy Kid Do-It-Yourself Book, you're the author, illustrator, and main character. Filled with loads of interactive pages and plenty of space to write your own life's story, this book is all you need to create your masterpiece.
Whatever you do, make sure you put it someplace safe after you finish. Because when you're rich and famous, this thing is going to be worth a fortune.
ISBN:141339665
Author:Kinney Jeff
Screw It, Let’s Do It Expanded
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals.
Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.
In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.
Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages."
ISBN:753511497
Author:Richard Branson
How To Write
Are you sometimes unsure of how to write a business letter or a social note? Do you come up blank when you have to compose a press release, a complaint, a request for a credit check, or a wedding invitation?
Now there’s help. Every form of written correspondence has its own protocol, and this authoritative yet easy-to-use reference book presents the best advice on writing all of them.
How to Write It includes models and advice for virtually any situation, ranging from direct-mail pieces to party invitations, resumes to collection letters, proposals to notes of congratulation, product orders to thank-you notes. Your complete guide to everything you need to write, this indispensable volume also includes:
A time-saving compendium of over 250 samples that can be used as templates to suit any situation.
Grammar and punctuation guides
An appendix on bias-free language for the new millennium
How to adapt traditional forms of communication
to e-mail and the Internet without losing any clarity of expression.
Forms of address for everyone from your next-door neighbor to royalty.
How to Write It deals with every type of letter and document, from the ones we enjoy writing to the ones we dread. Indexed for immediate answers, this quick-reference guide is an invaluable tool for every home, business, or classroom writer.
ISBN:1607740322
Author:LAMB SANDRA E.
DIARY OF A WIMPY KID CABIN FEVER
The authorities are closing in, but when a surprise blizzard hits, the Heffley family is trapped indoors. Greg knows that when the snow melts he's going to have to face the music, but could any punishment be worse than being stuck inside with your family for the holidays?
ISBN:141343006
Author:KINNEY JEFF
Full Force and Effect
A North Korean ICBM crashes into the Sea of Japan. A veteran CIA officer is murdered in Ho Chi Minh City, and a package of forged documents goes missing. The pieces are there, but assembling the puzzle will cost Jack Ryan, Jr. and his fellow Campus agents precious time. Time they don’t have.
The challenge facing President Jack Ryan is an old one with a terrifying new twist. The international stalemate with North Korea continues into its seventh decade. A young, untested dictator is determined to prove his strength by breaking the deadlock. Like his father before him, he hangs his plans on the country’s nuclear ambitions. Until now, that program was impeded by a lack of resources. However, there has been a dramatic change in the nation’s economic fortune. A rich deposit of valuable minerals have been found in the Hermit Kingdom. Coupled with their nuclear capabilities, the money from this find will make North Korea a dangerous force on the world stage.
There’s just one more step needed to complete this perfect plan…the elimination of the president of the United States.
ISBN:2147483647
Author:Mark Greaney
Insurgent
One choice can transform you—or it can destroy you. But every choice has consequences, and as unrest surges in the factions all around her, Tris Prior must continue trying to save those she loves—and herself—while grappling with haunting questions of grief and forgiveness, identity and loyalty, politics and love.
Tris's initiation day should have been marked by celebration and victory with her chosen faction; instead, the day ended with unspeakable horrors. War now looms as conflict between the factions and their ideologies grows. And in times of war, sides must be chosen, secrets will emerge, and choices will become even more irrevocable—and even more powerful.
Transformed by her own decisions but also by haunting grief and guilt, radical new discoveries, and shifting relationships, Tris must fully embrace her Divergence, even if she does not know what she may lose by doing so. New York Times bestselling author Veronica Roth's much-anticipated second book of the dystopian DIVERGENT series is another intoxicating thrill ride of a story, rich with hallmark twists, heartbreaks, romance, and powerful insights about human nature.""
ISBN:7442928
Author:Veronica Roth
Wattsup Magazine Hard Cover
Brief Summary
Watts up magazine is East Africa’s newest and only communication tool for the energy industry; a thought-leading, energy lifestyle magazine, developed to help the industry answer some of the critical questions it is currently grappling with.
It is a bimonthly Magazine with topics covered as such renewables, waste-to-energy, future fuels, electric vehicles, smart energy, energy efficiency, new technology, energy security and more. We target to engage consumers by breaking down energy issues into simple to understand stories thus making a topic perceived to be relatively complex and boring interesting and actionable.
• The Magazine highlights what organizations are doing across board to ease on matters impacting the communities.
• We cover the wholes spectrum of Oil and Gas, upstream and downstream, from energy generation, source, transmission, distribution and retail in renewables, wind, solar, storage, hydro, gas and smart energy.
• The magazine offers you a chance to speak to your core customers in a language they understand and take action.
DIARY OF A WIMPY KID
It's a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you're ready are uniquely revealed through words and drawings as Greg records them in his diary.
In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley's star starts to rise, Greg tries to use his best friend's newfound popularity to his own advantage, kicking off a chain of events that will test their friendship in hilarious fashion.
ISBN:141324906
Author:KINNEY JEFF
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