“Sell me this… Pen”; by Eunice Maina is regarded as the “sales Bible” by those who have read it, due to its comprehensive guidance on mastering the art and science of sales, particularly in the challenging field of insurance. This book serves as both a memoir and a manual, detailing Maina’s personal journey from a stable IT career to the dynamic and often misunderstood world of insurance sales.
Faced with the industry’s stigma and the specific challenges encountered by women, Maina provides invaluable insights and strategies that empower sales professionals to succeed and transform the industry’s negative perceptions.
The book covers essential sales concepts such as building trust with clients, the importance of effective communication, and the necessity of emotional resilience. Maina emphasizes integrity and the fulfillment of promises as key to building a successful sales career.
Additionally, she addresses the need for insurance products that appeal to younger demographics and adapt to changing market needs, advocating for a shift in societal perceptions that often hinder potential sales professionals, especially women.
Overall, “Sell me this… Pen”; offers practical advice and strategies, making it an indispensable resource for anyone looking to thrive in sales.


































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