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Brief Summary
This stunning debut novel tells the story of a biblical struggle in a remote Jamaican village in 1957. With language as taut as classic works by Cormac McCarthy, and a richness reminiscent of early Toni Morrison, Marlon James reveals his unique narrative command that will firmly establish his place as one of today’s freshest, most talented young writers.
In the village of Gibbeah–where certain women fly and certain men protect secrets with their lives–magic coexists with religion, and good and evil are never as they seem. In this town, a battle is fought between two men of God.
The story begins when a drunkard named Hector Bligh (the “Rum Preacher”) is dragged from his pulpit by a man calling himself “Apostle” York. Handsome and brash, York demands a fire-and-brimstone church, but sets in motion a phenomenal and deadly struggle for the soul of Gibbeah itself. John Crow’s Devil is a novel about religious mania, redemption, sexual obsession, and the eternal struggle inside all of us between the righteous and the wicked.
ISBN:9781888451825
Author:Marlon James
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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