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Why was an elegant lady BRUTALLY MURDERED the night before 9/11?
Why was a successful New York banker not surprised to receive A WOMAN’S LEFT EAR in the mail?
Why did a young woman with a brilliant career steal an IMPRESSIONIST PAINTING?
Why was an honors graduate working as a temporary secretary after INHERITING A FORTUNE?
Why was a SENIOR FBI AGENT trying to work out the connection between these four apparently innocent individuals?
A breathtaking journey of twists and turns from New York to London, from Bucharest and on to Tokyo ends up in a sleepy English village where the mystery surrounding Van Gogh’s last painting will finally be resolved.
ISBN:2147483647
Author:Jeffrey Archer
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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