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DK-Computer Coding Made Easy Beginner Level
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Get with the program, teach yourself to code, and pick up and practise the basics of computer coaing with this Python programming workbook for kids. -A playful, hands-on introduction to working with computer code and programming. -Helps to develop…
By Carol Vorderman
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Permission Marketing
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
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Trade Unions and Party Politics Labour Movements in Africa
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This volume examines the political role of trade unions in seven African countries and the various ways in which they seek to influence political parties and the state. Whereas some, like the Nigeria Labour Congress, push for a political party of their own, others, such as COSATU in South Africa, opt to engage with the power struggles in the ruling party.
In Namibia and Uganda unions have been incorporated by a one-party dominated state while in Ghana, unions insist on being autonomous. There is also a move towards autonomy in Senegal, despite the plurality of unions with party affiliations. In the case of Zimbabwe, unions took the lead in creating an alternative alliance in opposition to a repressive state.
Trade Unions and Party Politics provides a finely tuned critique of the impact achieved by these strategies, within the context of both the unique forces shaping them and the looming shadow of the new global economy.
ISBN:9780796923073
Author:Bjorn Beckman, Sakhela Buhlungu and L M Sachikonye
Mayowa and the Sea of Words by Chibundu Onuzo
Have you ever jumped on a book? Perhaps not. Most people would think it was a rather unusual thing to do.
Ten-year-old Mayowa has always thought that her Grandpa Edward, who dyes his beard emerald green and jumps on books in private, is rather unusual too. Until one day she jumps on a book for herself, and uncovers a huge family secret …
Mayowa can book jump.
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