ENJOY FREE DELIVERY WITHIN NAIROBI FOR ORDERS ABOVE 10,000
Nuria App
Kenyan Shilling (KSh)
  • Kenyan Shilling (KSh)
  • United States (US) dollar ($)
  • Pound sterling (£)
  • Ugandan Shilling (UGX)
0 Wishlist
Login / Register
  • Home
  • Shop
  • Kenyan Books
  • Rare Books
  • Gift Card
  • Blog
  • Contact Us
  • SELL ON NURIA
  • VENDOR LOGIN
Menu
0 items KShs0.00
Browse Categories
  • Kenya Books
  • Rare Books
  • International Bestsellers
  • Self Help & Motivation
  • Fiction
  • Autobiography
  • Business
  • Children’s Books
  • Kids & Teens
  • African Interest
  • Educational Books
  • Romances & Thrillers
HELP / SUPPORT

0794 233 261

0 items KShs0.00
-5%
Click to enlarge
Home Books Business Beyond Buzz The Next Generation of Word of Mouth Marketing
Pio Gama Pinto Untold Life Story of First Unsung Martyr KShs3,000.00 KShs2,800.00
Back to products
Peak How all of us can achieve extraordinary things by Anders Ericsson and Robert Pool KShs1,599.00 KShs1,520.00

Beyond Buzz The Next Generation of Word of Mouth Marketing

KShs2,899.00 KShs2,755.00

Nuria Ranking: #707 in Business

In stock

Purchase this product now and earn 6 Points!

Brief Summary
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It’s official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message — because without it, even the loudest buzz will soon die down.
Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.
Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people’s interest…and generate much more than buzz.

ISBN:9780814416754

Author:Lois KELLY

Add KShs10,000.00 worth of products to your cart for free delivery within Nairobi!
Add to wishlist
SKU: a89b71bb5227 Categories: Books, Business
Share:
Close
  • Shipping
  • Reviews (0)
  • Vendor Info
  • More Products
Shipping
Reviews (0)
Rated 0 out of 5
0 reviews
Rated 5 out of 5
0
Rated 4 out of 5
0
Rated 3 out of 5
0
Rated 2 out of 5
0
Rated 1 out of 5
0

Reviews

Clear filters

There are no reviews yet.

Be the first to review “Beyond Buzz The Next Generation of Word of Mouth Marketing” Cancel reply

Your email address will not be published. Required fields are marked *


Vendor Info

Vendor Information

  • Store Name: Nuria Kenya
  • Vendor: nuria
  • No ratings found yet!
More Products
-9%Sold out

The Unplugged Alpha by Richard Cooper

Books, International Bestsellers, Self Help & Motivation
KShs3,500.00 KShs3,190.00
Most men today are sent off into society with a broken belief system, which they use to make choices, that get them terrible results with life and women. Men have been conditioned to be the quintessential "nice guy." They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract and keep the woman of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose. This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make their sole focus of their lives. The playbook to women and life has changed, but most men missed the memo. Do you want to succeed, and level up in every area of your life? If so, then this book explains: - The importance of maximizing your looks, money, social status, and game. - Why it's essential to get genuine burning desire from a woman who wants to date you. - The top 20 red flags that you must vet women for a long term relationship. - How to become one of the top 20% of men that women swipe right for on online dating. - Why smart men avoid marriage. And much more. This book exposes the comforting lies you've been told throughout your life for what they really are. Enabling you to become a truly authentic Alpha that chases excellence, and leads a successful passion-filled life. Most men today are sent off into society with a broken belief system, which they use to make choices, that get them terrible results with life and women. Men have been conditioned to be the quintessential "nice guy." They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract and keep the woman of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose. This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make their sole focus of their lives. The playbook to women and life has changed, but most men missed the memo. Do you want to succeed, and level up in every area of your life? If so, then this book explains: - The importance of maximizing your looks, money, social status, and game. - Why it's essential to get genuine burning desire from a woman who wants to date you. - The top 20 red flags that you must vet women for a long term relationship. - How to become one of the top 20% of men that women swipe right for on online dating. - Why smart men avoid marriage. And much more. This book exposes the comforting lies you've been told throughout your life for what they really are. Enabling you to become a truly authentic Alpha that chases excellence, and leads a successful passion-filled life.
Add to wishlist
Read more
Quick view

Dunia Hadaa

Books, Educational Books, Primary School, Primary Fasihi
KShs1,064.00
By
Add to wishlist
Add to basket
Quick view

KLB Skillgrow Christian Religious Activities Pre-Primary Learner’s Workbook 2

Primary & ECDE, ECDE, Books, Educational Books, KLB Skillgrow Christian Religious Activities Pre, Pre
KShs812.00
Christian Religious Activities is a learning area aimed at instilling in the learner moral and spiritual values to enable him or her to live a morally upright life and fit well in society. KLB Skil'grow Pre-Primary 2 Christian Religious... By KLB
Add to wishlist
Add to basket
Quick view
-15%

Quantum Computing Since Democritus by Scott Aaronson

Books, International Bestsellers, Self Help & Motivation
KShs5,500.00 KShs4,699.00
Brief Summary Written by noted quantum computing theorist Scott Aaronson, this book takes readers on a tour through some of the deepest ideas of maths, computer science and physics. Full of insights, arguments and philosophical perspectives, the book covers an amazing array of topics. Beginning in antiquity with Democritus, it progresses through logic and set theory, computability and complexity theory, quantum computing, cryptography, the information content of quantum states and the interpretation of quantum mechanics. There are also extended discussions about time travel, Newcomb's Paradox, the anthropic principle and the views of Roger Penrose. Aaronson's informal style makes this fascinating book accessible to readers with scientific backgrounds, as well as students and researchers working in physics, computer science, mathematics and philosophy.
Add to wishlist
Add to basket
Quick view
-5%

The World’s Worst Children

Books, Kids & Teens
KShs1,495.00 KShs1,421.00
Brief summary From the world’s favorite author, David Walliams – ten cautionary tales and a delightfully dreadful cast of characters; all in a gorgeously gifty FULL COLOUR format! Are you ready to meet the World’s Worst Children? Five beastly boys and five gruesome girls! 1. Like Sofia Sofa – a TV super-fan so stuck to the sofa that she’s turning into one! 2. Or Dribbling Drew – a boy whose drool gets him into trouble on a school trip! 3. And not forgetting Blubbering Bertha – a girl who bawls and tells terrible tales! Also featuring a special appearance from fan-favorite Raj! From Number One bestselling author David Walliams comes this collection of wickedly funny, deliciously mischievous tales, illustrated in glorious colour by the artistic genius Tony Ross. ISBN:9780008197032 Author:David Walliams
Add to wishlist
Add to basket
Quick view

Arsenal Home Kids Kit 2020-21 (Adidas)

Fashion & Clothing, Jerseys
KShs1,500.00
Make sure your little one shines with true Gunners style in this Arsenal Home Mini Kit 2020-21. This kids’ three-piece set includes a football jersey and shorts. A sized-down version of Arsenal’s home kit, it has a design that remixes a classic look from a dominant period for the club. Both the jersey and shorts are built from soft, sweat-wicking fabric, so your young athlete stays comfortable on the move
Add to wishlist
View Product
Quick view

Related products

-5%

HERO

Books, Self Help & Motivation
KShs1,695.00 KShs1,611.00
Twelve successful people today took seemingly impossible journeys to success. Each of us was born with everything we need to live our greatest dream, fulfill our missions and change the world. You too can be a hero. ISBN:1471133442 Author:BRYNE RHONDA
Add to wishlist
Add to basket
Quick view
-11%

The Boy in the Striped Pyjamas by John Boyne

Books, Fiction and Non Fiction
KShs1,900.00 KShs1,690.00
Berlin 1942 When Bruno returns home from school one day, he discovers that his belongings are being packed in crates. His father has received a promotion and the family must move from their home to a new house far far away, where there is no one to play with and nothing to do. A tall fence running alongside stretches as far as the eye can see and cuts him off from the strange people he can see in the distance. But Bruno longs to be an explorer and decides that there must be more to this desolate new place than meets the eye. While exploring his new environment, he meets another boy whose life and circumstances are very different to his own, and their meeting results in a friendship that has devastating consequences.  
Add to wishlist
Add to basket
Quick view
-6%

Five People You Meet In Heaven by Albom Mitch

Books, Self Help & Motivation
KShs1,900.00 KShs1,790.00
Eddie is a wounded war veteran, an old man who has lived, in his mind, an uninspired life. His job is fixing rides at a seaside amusement park. On his 83rd birthday, a tragic accident kills him as he tries to save a little girl from a falling cart. He awakes in the afterlife, where he learns that heaven is not a destination, but an answer. In heaven, five people explain your life to you. Some you knew, others may have been strangers. One by one, from childhood to soldier to old age, Eddie's five people revisit their connections to him on earth, illuminating the mysteries of his "meaningless" life, and revealing the haunting secret behind the eternal question: "Why was I here?"
Add to wishlist
Add to basket
Quick view
-5%Sold out

Reckless

Books, Romances & Thrillers
KShs895.00 KShs851.00
Once upon a time, Tracy Whitney was one of the best thieves in the business. Then she settled down and had a child—a beautiful, bright, mischievous boy who was the center of her life. Tracy planned to spend the rest of her days quietly, living anonymously deep in the stunning Colorado mountains, devoted to raising her son. But tragedy forces her to face her greatest nightmare. Now, with nothing left to protect, this superb con artist, jewel thief, computer wizard, and cat burglar returns to the hunt, more dangerous, ruthless, and reckless than ever. The world faces a new terror threat from Group 99, a diverse collection of global hackers intent on the collapse of capitalism and private wealth and the creation of a new world order. When the group turns to violence—kidnapping an American investigative journalist, shooting a British military hostage, and blowing up an international industrialist—the mysterious woman pulling their strings, a wily and wealthy American known only as Althea, becomes the CIA’s most sought criminal. But their only hope of finding her is a woman with a dark and dangerous past of her own. A woman who has also successfully evaded detection by the authorities around the world: Tracy. Convinced that Althea is behind the deadly act that shattered her life, Tracy sets out on a global hunt to flush out her prey. But as she soon discovers, the truth is as elusive as her target. Hampered by corruption, lies, and enemies masked as allies, Tracy will be pushed to the brink, where she must face her darkest demons. All of her experience tells Tracy that the answers are right in front of her—if only she can look at the clues in the right way. Propelled by an unquenchable thirst for revenge, and with the fate of so many resting in her hands, just how reckless will Tracy become when she has nothing left to lose? An addictive tale of espionage, mystery, passion, greed, betrayal, and vengeance that takes you from the beautiful Rocky Mountains to Europe’s oldest and grandest cities, filled with a cast of intriguing characters both new and familiar, Sidney Sheldon’s Reckless is a glamorous thrill ride that will leave you breathless until its shocking end." ISBN:2147483647 Author:Sidney Sheldon, Tilly Bagshawe
Add to wishlist
Read more
Quick view
-17%

DIARY OF A WIMPY KID: THE UGLY TRUTH

Books, Kids & Teens
KShs1,200.00 KShs1,000.00
Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be? Greg suddenly finds himself dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older—all without his best friend, Rowley, at his side. Can Greg make it through on his own? Or will he have to face the "ugly truth"?" ISBN:141340821 Author:KINNEY JEFF
Add to wishlist
Add to basket
Quick view
-5%

Screw It, Let’s Do It Expanded

Books, Self Help & Motivation
KShs1,495.00 KShs1,421.00
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals. Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business. In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success. Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages." ISBN:753511497 Author:Richard Branson
Add to wishlist
Add to basket
Quick view
-5%Sold out

Virgin Way

Books, AutoBiography
Rated 4.00 out of 5
KShs1,695.00 KShs1,611.00
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the "Virgin Way.” This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you.” This is a unique book on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected."" ISBN:1591847564 Author:Richard Branson
Add to wishlist
Read more
Quick view
-5%

The Big Book of Customer Service Training Games

Books, Business
KShs2,495.00 KShs2,371.00
Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate. As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more." ISBN:2147483647 Author:Peggy Carlaw, Vasudha Deming, Vasudha Kathleen Deming
Add to wishlist
Add to basket
Quick view
-17%

DIARY OF A WIMPY KID

Books, Kids & Teens
KShs1,190.00 KShs990.00
It's a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you're ready are uniquely revealed through words and drawings as Greg records them in his diary. In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley's star starts to rise, Greg tries to use his best friend's newfound popularity to his own advantage, kicking off a chain of events that will test their friendship in hilarious fashion. ISBN:141324906 Author:KINNEY JEFF
Add to wishlist
Add to basket
Quick view
-5%

Hot Flat and Crowded by Thomas Friedman

Books, Energy
KShs1,699.00 KShs1,615.00
Brief Summary Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America. Friedman explains how global warming, rapidly growing populations, and the expansion of the world’s middle class through globalization have produced a dangerously unstable planet--one that is "hot, flat, and crowded." In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession. The challenge of a sustainable way of life presents the United States with an opportunity not only to rebuild its economy, but to lead the world in radically innovating toward cleaner energy. And it could inspire Americans to something we haven't seen in a long time--nation-building in America--by summoning the intelligence, creativity, and concern for the common good that are our greatest national resources. Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future. ISBN:9780374166854 Author:Thomas Friedman
Add to wishlist
Add to basket
Quick view
-15%

INFERNO BY DAN BROWN

Books, International Bestsellers
KShs1,990.00 KShs1,690.00
In his international blockbusters The Da Vinci Code, Angels & Demons, and The Lost Symbol, Dan Brown masterfully fused history, art, codes, and symbols. In this riveting new thriller, Brown returns to his element and has crafted his highest-stakes novel to date. In the heart of Italy, Harvard professor of symbology Robert Langdon is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces . . . Dante’s Inferno. Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science. Drawing from Dante’s dark epic poem, Langdon races to find answers and decide whom to trust . . . before the world is irrevocably altered." ISBN:804171540 Author:Dan Brown
Add to wishlist
Add to basket
Quick view
-5%

How To Write

Books, Dictionaries & References
KShs1,899.00 KShs1,805.00
Are you sometimes unsure of how to write a business letter or a social note? Do you come up blank when you have to compose a press release, a complaint, a request for a credit check, or a wedding invitation? Now there’s help. Every form of written correspondence has its own protocol, and this authoritative yet easy-to-use reference book presents the best advice on writing all of them. How to Write It includes models and advice for virtually any situation, ranging from direct-mail pieces to party invitations, resumes to collection letters, proposals to notes of congratulation, product orders to thank-you notes. Your complete guide to everything you need to write, this indispensable volume also includes: A time-saving compendium of over 250 samples that can be used as templates to suit any situation. Grammar and punctuation guides An appendix on bias-free language for the new millennium How to adapt traditional forms of communication to e-mail and the Internet without losing any clarity of expression. Forms of address for everyone from your next-door neighbor to royalty. How to Write It deals with every type of letter and document, from the ones we enjoy writing to the ones we dread. Indexed for immediate answers, this quick-reference guide is an invaluable tool for every home, business, or classroom writer. ISBN:1607740322 Author:LAMB SANDRA E.
Add to wishlist
Add to basket
Quick view
-5%

Allegiant

Books, Kids & Teens
KShs1,195.00 KShs1,136.00
What if your whole world was a lie? What if a single revelation—like a single choice—changed everything? What if love and loyalty made you do things you never expected? The explosive conclusion to Veronica Roth's #1 New York Times bestselling Divergent trilogy reveals the secrets of the dystopian world that has captivated millions of readers in Divergent and Insurgent." ISBN:7444113 Author:ROTH VERONICA
Add to wishlist
Add to basket
Quick view
-17%

Diary of a Wimpy Kid:The Third Wheel

Books, Kids & Teens
KShs1,200.00 KShs1,000.00
Love is in the air—but what does that mean for Greg Heffley? A Valentine's Day dance at Greg's middle school has turned his world upside down. As Greg scrambles to find a date, he's worried he'll be left out in the cold on the big night. His best friend, Rowley, doesn't have any prospects either, but that's a small consolation. An unexpected twist gives Greg a partner for the dance and leaves Rowley the odd man out. But a lot can happen in one night, and in the end, you never know who's going to be lucky in love." ISBN:141348568 Author:KINNEY JEFF
Add to wishlist
Add to basket
Quick view
-8%

DIARY OF A WIMPY KID DOG DAYS

Books, Kids & Teens
KShs1,190.00 KShs1,099.00
t's summer vacation, the weather's great, and all the kids are having fun outside. So where's Greg Heffley? Inside his house, playing video games with the shades drawn. Greg, a self-confessed "indoor person," is living out his ultimate summer fantasy: no responsibilities and no rules. But Greg's mom has a different vision for an ideal summer . . . one packed with outdoor activities and "family togetherness." Whose vision will win out? Or will a new addition to the Heffley family change everything? ISBN:141331973 Author:KINNEY JEFF
Add to wishlist
Add to basket
Quick view
-14%

Divergent by Roth Veronica

Books, Kids & Teens
KShs1,390.00 KShs1,190.00
Paperback features over fifty pages of bonus materials, including a sneak peek of Insurgent, an author Q&A, a discussion guide, a Divergent playlist, faction manifestos, and more! In Beatrice Prior's dystopian Chicago world, society is divided into five factions, each dedicated to the cultivation of a particular virtue—Candor (the honest), Abnegation (the selfless), Dauntless (the brave), Amity (the peaceful), and Erudite (the intelligent). On an appointed day of every year, all sixteen-year-olds must select the faction to which they will devote the rest of their lives. For Beatrice, the decision is between staying with her family and being who she really is—she can't have both. So she makes a choice that surprises everyone, including herself. During the highly competitive initiation that follows, Beatrice renames herself Tris and struggles alongside her fellow initiates to live out the choice they have made. Together they must undergo extreme physical tests of endurance and intense psychological simulations, some with devastating consequences. As initiation transforms them all, Tris must determine who her friends really are—and where, exactly, a romance with a sometimes fascinating, sometimes exasperating boy fits into the life she's chosen. But Tris also has a secret, one she's kept hidden from everyone because she's been warned it can mean death. And as she discovers unrest and growing conflict that threaten to unravel her seemingly perfect society, she also learns that her secret might help her save those she loves . . . or it might destroy her. Veronica Roth is the New York Times bestselling author of Divergent, the first in a trilogy of dystopian thrillers filled with electrifying decisions, heartbreaking betrayals, stunning consequences, and unexpected romance."  
Add to wishlist
Add to basket
Quick view
delivery

QUICK DELIVERY

Swift dispatch

ONLINE PAYMENT

Multiple options

EXPERT SUPPORT

Help when you need it

WIDE VARIETY

Thousands of books

GLOBAL SHIPPING

Worldwide delivery

  • TALK TO US
    • 0794 233261 / 0724 670194
    • nuriakenyabookstore@gmail.com
    • The Bazaar Building, 1st Floor
  • About Nuria
    • Our Story
    • Blog
    • Contact Us
  • VENDORS
    • Sell on Nuria
    • Vendor Login
    • Privacy Policy
  • USEFUL LINKS
    • Delivery Policy
    • Returns
    • Gift Card Balance
digitals-app-store-button
google-play-button

We Accept

2023 NURIA KENYA All rights reserved
  • Menu
  • Categories
  • Kenya Books
  • Rare Books
  • International Bestsellers
  • Self Help & Motivation
  • Fiction
  • Autobiography
  • Business
  • Children’s Books
  • Kids & Teens
  • African Interest
  • Educational Books
  • Romances & Thrillers
  • Home
  • Shop
  • Gift Card
  • About Us
  • Nuria App
  • Contact Us
  • Wishlist
  • Login / Register
Shopping cart
Close
Sign in
Close

Lost your password?

No account yet?

Create an Account
Shop
Sidebar
0 Wishlist
0 items Cart
My account