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Basic Electrical Engineering
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Nuria Ranking: #376 in Educational BooksIn stock
Electronics & communications engineering; Electrical engineering
By V. K. Mehta
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Shopper Marketing How to Increase Purchase Decisions
Brief Summary
Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing.
Written by 35 experts from top companies around the world including dunnhumbyUSA, Millward Brown, Tesco’s Fresh & Easy, MARS Advertising, Nestlé and author, CEO and president of Envirosell, Paco Underhilll, Shopper Marketing shows the most effective ways of converting shoppers into buyers at the point of purchase.
Surveys point out that shopper marketing is growing even faster than internet advertising and research has indicated that:
• at least 70% of brand choices are made in the store
• over two-thirds of purchase decisions are not planned in advance
• only 5% of shoppers are loyal to one brand within a product group
Providing practical advice about shopper needs and trends, retail environments, shopper marketing strategies and much more, this accessible title is a must-have for all marketing, sales and retail practitioners, as well as students of sales and marketing.
"
ISBN:9780749464714
Author:Markus Stahlberg and Ville Maila
Distinction Competency Based Encyclopaedia Grade 2
Gooka: From the Village to the City by Eng. Peter Nduati
The book is a semi-autobiography of the engineer turned author. In the book are the author's 21st century experiences toggled with his village days. These are 24 anecdotes and episodes with colour illustrations showing how life is today compared to the days gone by. A quote from reviewer Waithaka Waihenya ';An easy, informative, seductive and hilarious read, laden with remarkable informative and satirical anecdotes and facts. Intellectually hygienic band welcomingly inspirational'.
Tricolore 4
Dare to Win by Jack Canfield and Mark Victor Hansen
Brief Summary
Will you take the dare?
Jack Canfield and Mark Victor Hansen believe that life has much more to offer us...if we dare to reach for it. Dare To Win offers a plan for doing just that--by developing the kind of confidence and self-esteem that allows each of us to think like a winner. This simple program can work for anyone, no matter what their personal goals. Dare to conquer your fears and accept life's challenge. Dare to Win.
In the authors' own words:
Amazing results! That's what we all want in our lives.
We might want more money. Or perhaps it's a more stimulating job we desire. Maybe it's true love, or a more gratifying sexual relationship. We might secretly dream of being in the movies, or of being president of a corporation, or even of entering politics.
In our dreams we all aspire to greater things. Yet a great many of us simply aren't getting the results we want. We don't have enough money, romance, success or joy in our lives. We don't feel fulfilled or satisfied. In some very deep and personal way, we sense that we aren't living up to our full potential, that we aren't winners.
Why?
Why aren't we all what we want to be? Why don't we have all that we want? Why aren't we prosperous and blessed with the world's abundance? What's holding us back?
ISBN:9780425150764
Author:Jack Canfield and Mark Victor Hansen
The Three Box Solution A Strategy for Leading Innovation by Vijay Govindarajan Hardcover
Brief Summary
How to Innovate and Execute
Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing business—one that is still thriving—while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it?
Innovation guru Vijay Govindarajan expands the leader’s innovation tool kit with a simple and proven method for allocating the organization’s energy, time, and resources—in balanced measure—across what he calls “the three boxes”:
• Box 1: The present—Manage the core business at peak profitability
• Box 2: The past—Abandon ideas, practices, and attitudes that could inhibit innovation
• Box 3: The future—Convert breakthrough ideas into new products and businesses
The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization. Supported with rich company examples—GE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Services—and testimonies of leaders who have successfully used this framework, this book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation.
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More comprehensive, reassuring, and empathetic than ever, the Fourth Edition incorporates the most recent developments in obstetrics and addresses the most current lifestyle trends (from tattooing and belly piercing to Botox and aromatherapy). There's more than ever on pregnancy matters practical (including an expanded section on workplace concerns), physical (with more symptoms, more solutions), emotional (more advice on riding the mood roller coaster), nutritional (from low-carb to vegan, from junk food–dependent to caffeine-addicted), and sexual (what's hot and what's not in pregnant lovemaking), as well as much more support for that very important partner in parenting, the dad-to-be.
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Brief summary
Caring for your newborn during the first six months
From parenting Guru Dr Miriam Stoppard comes the Trusted Advice series; providing warm and reassuring advice and guidance for every step of the way. With a fresh, contemporary feel and affordable price, these books are perfect for reading cover to cover or to dip in and out of for quick reference.
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Author:Miriam Stoppard
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