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Basic Electrical Engineering
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Nuria Ranking: #376 in Educational BooksIn stock
Electronics & communications engineering; Electrical engineering
By V. K. Mehta
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Collins International Primary Science – International Primary Science Student’s Book 6
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The Silk Roads: A New History of the World by Peter Frankopan
"A rare book that makes you question your assumptions about the world.” —The Wall Street Journal
From the Middle East and its political instability to China and its economic rise, the vast region stretching eastward from the Balkans across the steppe and South Asia has been thrust into the global spotlight in recent years. Frankopan teaches us that to understand what is at stake for the cities and nations built on these intricate trade routes, we must first understand their astounding pasts.
Frankopan realigns our understanding of the world, pointing us eastward. It was on the Silk Roads that East and West first encountered each other through trade and conquest, leading to the spread of ideas, cultures and religions. From the rise and fall of empires to the spread of Buddhism and the advent of Christianity and Islam, right up to the great wars of the twentieth century—this book shows how the fate of the West has always been inextricably linked to the East.
Also available: The New Silk Roads, a timely exploration of the dramatic and profound changes our world is undergoing right now—as seen from the perspective of the rising powers of the East.
How China Escaped the Poverty Trap by Yuen Yuen Ang Hardcover
Brief Summary
Before markets opened in 1978, China was an impoverished planned economy governed by a Maoist bureaucracy. In just three decades it evolved into the world's second-largest economy and is today guided by highly entrepreneurial bureaucrats. In How China Escaped the Poverty Trap, Yuen Yuen Ang explains this astonishing metamorphosis. Rather than insist that either strong institutions of good governance foster markets or that growth enables good governance, Ang lays out a new, dynamic framework for understanding development broadly. Successful development, she contends, is a coevolutionary process in which markets and governments mutually adapt.
By mapping this coevolution, Ang reveals a startling conclusion: poor and weak countries can escape the poverty trap by first harnessing weak institutions—features that defy norms of good governance—to build markets. Further, she stresses that adaptive processes, though essential for development, do not automatically occur. Highlighting three universal roadblocks to adaptation, Ang identifies how Chinese reformers crafted enabling conditions for effective improvisation.
How China Escaped the Poverty Trap offers the most complete synthesis to date of the numerous interacting forces that have shaped China’s dramatic makeover and the problems it faces today. Looking beyond China, Ang also traces the coevolutionary sequence of development in late medieval Europe, antebellum United States, and contemporary Nigeria, and finds surprising parallels among these otherwise disparate cases. Indispensable to all who care about development, this groundbreaking book challenges the convention of linear thinking and points to an alternative path out of poverty traps.
"
ISBN:B01K4O2ZRM
Author:Yuen Yuen Ang
DK-Sticker Encyclopedia Trucks
Oxford International Primary Computing: Student Book 3
Buyology By Martin Lindstrom
Brief Summary
Buyology: Truth and Lies About Why We Buy and the New Science of Desire.
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:
• Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
• Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves.
• "Cool” brands, like iPods trigger our mating instincts
• Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product.
• Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away.
Companies routinely copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars.
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
ISBN:9780385523882
Author:Martin Lindstrom
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Working with Emotional Intelligence by Daniel Goleman
Brief summary
Do you have what it takes to succeed in your career?
The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence.
Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered.
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers.
And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
Comprehensively researched, crisply written, and packed with fascinating case histories of triumphs, disasters, and dramatic turnarounds, Working with Emotional Intelligence may be the most important business book you'll ever read.
Drawing on unparalleled access to business leaders around the world and studies in more than 500 organizations, Goleman documents an astonishing fact: in determining star performance in every field, emotional intelligence matters twice as much as IQ or technical expertise.
Readers also discover how emotional competence can be learned. Goleman analyzes five key sets of skills and vividly shows how they determine who is hired and who is fired in the top corporations in the world. He also provides guidelines for training in the "emotionally intelligent organization," in chapters that no one, from manager to CEO, should miss.
Working with Emotional Intelligence could prove to be the most important reference for bottom-line businesspeople in the first decades of the 21st century
ISBN:9780553378580
Author:Daniel Goleman
Insurgent
One choice can transform you—or it can destroy you. But every choice has consequences, and as unrest surges in the factions all around her, Tris Prior must continue trying to save those she loves—and herself—while grappling with haunting questions of grief and forgiveness, identity and loyalty, politics and love.
Tris's initiation day should have been marked by celebration and victory with her chosen faction; instead, the day ended with unspeakable horrors. War now looms as conflict between the factions and their ideologies grows. And in times of war, sides must be chosen, secrets will emerge, and choices will become even more irrevocable—and even more powerful.
Transformed by her own decisions but also by haunting grief and guilt, radical new discoveries, and shifting relationships, Tris must fully embrace her Divergence, even if she does not know what she may lose by doing so. New York Times bestselling author Veronica Roth's much-anticipated second book of the dystopian DIVERGENT series is another intoxicating thrill ride of a story, rich with hallmark twists, heartbreaks, romance, and powerful insights about human nature.""
ISBN:7442928
Author:Veronica Roth
The Secret by Rhonda Byrne
For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.
In this book, you'll learn how to use The Secret in every aspect of your life -- money, health, relationships, happiness, and in every interaction you have in the world. You'll begin to understand the hidden, untapped power that's within you, and this revelation can bring joy to every aspect of your life.
The Secret contains wisdom from modern-day teachers -- men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.
Full Force and Effect
A North Korean ICBM crashes into the Sea of Japan. A veteran CIA officer is murdered in Ho Chi Minh City, and a package of forged documents goes missing. The pieces are there, but assembling the puzzle will cost Jack Ryan, Jr. and his fellow Campus agents precious time. Time they don’t have.
The challenge facing President Jack Ryan is an old one with a terrifying new twist. The international stalemate with North Korea continues into its seventh decade. A young, untested dictator is determined to prove his strength by breaking the deadlock. Like his father before him, he hangs his plans on the country’s nuclear ambitions. Until now, that program was impeded by a lack of resources. However, there has been a dramatic change in the nation’s economic fortune. A rich deposit of valuable minerals have been found in the Hermit Kingdom. Coupled with their nuclear capabilities, the money from this find will make North Korea a dangerous force on the world stage.
There’s just one more step needed to complete this perfect plan…the elimination of the president of the United States.
ISBN:2147483647
Author:Mark Greaney
DIARY OF A WIMPY KID: THE UGLY TRUTH
Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?
Greg suddenly finds himself dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older—all without his best friend, Rowley, at his side. Can Greg make it through on his own? Or will he have to face the "ugly truth"?"
ISBN:141340821
Author:KINNEY JEFF
DIARY OF A WIMPY KID: HARD LUCK
Greg Heffley's on a losing streak. His best friend, Rowley Jefferson, has ditched him, and finding new friends in middle school is proving to be a tough task. To change his fortunes, Greg decides to take a leap of faith and turn his decisions over to chance. Will a roll of the dice turn things around, or is Greg's life destined to be just another hard-luck story?
ISBN:141352381
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Trusted Advice Your New Baby
Brief summary
Caring for your newborn during the first six months
From parenting Guru Dr Miriam Stoppard comes the Trusted Advice series; providing warm and reassuring advice and guidance for every step of the way. With a fresh, contemporary feel and affordable price, these books are perfect for reading cover to cover or to dip in and out of for quick reference.
Clear, concise directions show you how to feed, bathe, hold and deal with your baby in a reassuring way. Featuring step-by-step illustrations and photo demonstrations, this book presents essential information as clearly as possible.
As well as dealing with key issues such as sleeping, going out and comforting your baby, the book includes information on how girls and boys develop differently and how to adapt care for their individual needs.
"
ISBN:9781405356527
Author:Miriam Stoppard
What to Expect When You’re Expecting by Heidi Murkoff
Announcing a brand new, cover-to-cover revision of America's pregnancy bible. What to Expect When You're Expecting is a perennial New York Times bestseller and one of USA Today's 25 most influential books of the past 25 years. It's read by more than 90% of pregnant women who read a pregnancy book--the most iconic, must-have book for parents-to-be, with over 14.5 million copies in print.
Now comes the Fourth Edition, a new book for a new generation of expectant moms--featuring a new look, a fresh perspective, and a friendlier-than-ever voice. It's filled with the most up-to-date information reflecting not only what's new in pregnancy, but what's relevant to pregnant women. Heidi Murkoff has rewritten every section of the book, answering dozens of new questions and including loads of new asked-for material, such as a detailed week-by-week fetal development section in each of the monthly chapters, an expanded chapter on pre-conception, and a brand new one on carrying multiples.
More comprehensive, reassuring, and empathetic than ever, the Fourth Edition incorporates the most recent developments in obstetrics and addresses the most current lifestyle trends (from tattooing and belly piercing to Botox and aromatherapy). There's more than ever on pregnancy matters practical (including an expanded section on workplace concerns), physical (with more symptoms, more solutions), emotional (more advice on riding the mood roller coaster), nutritional (from low-carb to vegan, from junk food–dependent to caffeine-addicted), and sexual (what's hot and what's not in pregnant lovemaking), as well as much more support for that very important partner in parenting, the dad-to-be.
Overflowing with tips, helpful hints, and humor (a pregnant woman's best friend), this new edition is more accessible and easier to use than ever before. It's everything parents-to-be have come to expect from What to Expect... only better.
Divergent by Roth Veronica
Paperback features over fifty pages of bonus materials, including a sneak peek of Insurgent, an author Q&A, a discussion guide, a Divergent playlist, faction manifestos, and more! In Beatrice Prior's dystopian Chicago world, society is divided into five factions, each dedicated to the cultivation of a particular virtue—Candor (the honest), Abnegation (the selfless), Dauntless (the brave), Amity (the peaceful), and Erudite (the intelligent).
On an appointed day of every year, all sixteen-year-olds must select the faction to which they will devote the rest of their lives.
For Beatrice, the decision is between staying with her family and being who she really is—she can't have both. So she makes a choice that surprises everyone, including herself. During the highly competitive initiation that follows, Beatrice renames herself Tris and struggles alongside her fellow initiates to live out the choice they have made.
Together they must undergo extreme physical tests of endurance and intense psychological simulations, some with devastating consequences. As initiation transforms them all, Tris must determine who her friends really are—and where, exactly, a romance with a sometimes fascinating, sometimes exasperating boy fits into the life she's chosen.
But Tris also has a secret, one she's kept hidden from everyone because she's been warned it can mean death. And as she discovers unrest and growing conflict that threaten to unravel her seemingly perfect society, she also learns that her secret might help her save those she loves . . . or it might destroy her. Veronica Roth is the New York Times bestselling author of Divergent, the first in a trilogy of dystopian thrillers filled with electrifying decisions, heartbreaking betrayals, stunning consequences, and unexpected romance."
DIARY OF A WIMPY KID
It's a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you're ready are uniquely revealed through words and drawings as Greg records them in his diary.
In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley's star starts to rise, Greg tries to use his best friend's newfound popularity to his own advantage, kicking off a chain of events that will test their friendship in hilarious fashion.
ISBN:141324906
Author:KINNEY JEFF
Essential Swahili Dictionary : Swahili
With more than 14,000 definitions, including everyday idioms and expressions, this dictionary helps you understand what the people of East Africa are really saying Don t be intimidated by Swahili! "Essential Swahili Dictionary" contains the most frequently used Swahili words and reflects contemporary usage of the language. Inside you ll find the words you need for work, school, and your lifestyle; the vocabulary comes from a wide variety of contexts--including the media and information technology. Features: One, five and ten-minute introductions to key principles to get you started Author insights for lots of instant help with common problems and quick tips for success, based on the author s many years of experience Useful vocabulary, easy to find and learn, to build a solid foundation for speaking Extra online articles at teachyourself.com to give you a richer understanding of the culture and history of the East Africa region
ISBN:1444104080
Author:PERROTT.D.V
Wattsup Magazine Hard Cover
Brief Summary
Watts up magazine is East Africa’s newest and only communication tool for the energy industry; a thought-leading, energy lifestyle magazine, developed to help the industry answer some of the critical questions it is currently grappling with.
It is a bimonthly Magazine with topics covered as such renewables, waste-to-energy, future fuels, electric vehicles, smart energy, energy efficiency, new technology, energy security and more. We target to engage consumers by breaking down energy issues into simple to understand stories thus making a topic perceived to be relatively complex and boring interesting and actionable.
• The Magazine highlights what organizations are doing across board to ease on matters impacting the communities.
• We cover the wholes spectrum of Oil and Gas, upstream and downstream, from energy generation, source, transmission, distribution and retail in renewables, wind, solar, storage, hydro, gas and smart energy.
• The magazine offers you a chance to speak to your core customers in a language they understand and take action.
INFERNO BY DAN BROWN
In his international blockbusters The Da Vinci Code, Angels & Demons, and The Lost Symbol, Dan Brown masterfully fused history, art, codes, and symbols. In this riveting new thriller, Brown returns to his element and has crafted his highest-stakes novel to date.
In the heart of Italy, Harvard professor of symbology Robert Langdon is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces . . . Dante’s Inferno.
Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science. Drawing from Dante’s dark epic poem, Langdon races to find answers and decide whom to trust . . . before the world is irrevocably altered."
ISBN:804171540
Author:Dan Brown
Screw It, Let’s Do It Expanded
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals.
Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.
In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.
Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages."
ISBN:753511497
Author:Richard Branson
Five People You Meet In Heaven by Albom Mitch
Eddie is a wounded war veteran, an old man who has lived, in his mind, an uninspired life. His job is fixing rides at a seaside amusement park. On his 83rd birthday, a tragic accident kills him as he tries to save a little girl from a falling cart. He awakes in the afterlife, where he learns that heaven is not a destination, but an answer.
In heaven, five people explain your life to you. Some you knew, others may have been strangers. One by one, from childhood to soldier to old age, Eddie's five people revisit their connections to him on earth, illuminating the mysteries of his "meaningless" life, and revealing the haunting secret behind the eternal question: "Why was I here?"
DIARY OF A WIMPY KID: RODRICK RULES
Secrets have a way of getting out, especially when a diary is involved.
Whatever you do, don't ask Greg Heffley how he spent his summer vacation, because he definitely doesn't want to talk about it.
As Greg enters the new school year, he's eager to put the past three months behind him . . . and one event in particular.
Unfortunately for Greg, his older brother, Rodrick, knows all about the incident Greg wants to keep under wraps. But secrets have a way of getting out . . . especially when a diary is involved.
Diary of a Wimpy Kid: Rodrick Rules chronicles Greg's attempts to navigate the hazards of middle school, impress the girls, steer clear of the school talent show, and most important, keep his secret safe.
ISBN:141324913
Author:KINNEY JEFF