Kimari Kimari

Marketing is arguably the least understood function in business. When resources are stretched, it is oen the rst department to face budget cuts—a reality that is even more pronounced in small businesses. In fact, the smaller the organisation, the greater the suspicion toward marketing and those who practice it. is misunderstanding has only deepened with the rise of digital media. Today, anyone with a social media account and basic design skills is oen assumed to be capable of driving an organisation's marketing eort. Yet no business can survive-let alone thrive-without attracting and converting customers. at is the essence of marketing. For this reason, marketing should not be treated as a mere function of business; it should be the foundation upon which every commercial enterprise is built. is book sets out to make that case-and, more importantly, to transform you, the small business owner, into a condent and capable marketing maverick