Roger Steadman

This is the biography of Roger Steadman researched and written by Lloyd Igane. After a marketing career with Unilever, Roger an early marketing pioneer started a media monitoring company in the guest wing of his house with a staff of only six young Kenyans. The book focuses on how this young company grew into an African multi-national research company with trusted capability for carrying out projects in almost all the countries on the continent. A thoroughly interesting and entertaining yet thought provoking read, which reveals the internal decisions, successes, failures and challenges his company faced in maintaining high integrity whilst growing into the undisputed leader in providing data and insights in East Africa. Fun to read it also provides a historical and often humorous record of how the marketing, advertising and research industries started, developed and grew in East Africa. It is a source of reference for serious marketers, business school students and faculty. It’s a must read for budding entrepreneurs and anybody who does business in Africa.