Nicholas Aruho

The Ideal Startup is a guide for business startups, covering the fundamental aspects that everyone starting a business should know. It is a handbook covering the practical aspects of starting a business with reference to the African perspective. The book covers topics like coming up with your business idea, raising startup capital and how to make and present winning pitch decks and business plans. Other topics explain how to manage legal aspects of the business, comply with tax laws, develop and execute a winning marketing strategy and lead a winning team. The book also covers how businesses can do proper bookkeeping and records management.