Marie Lora-Mungai

In the past few years, institutions have committed billions of dollars to the African creative sector. Meanwhile, entrepreneurs have built real, profitable companies. But both sides can't find each other. Part of the reason is language. Creative founders speak Creativish when investors expect Financialese. The frameworks financiers use to evaluate businesses were never designed with the African creative economy in mind, and founders were never given the translation guide. Until now. Creative Cash Flow gives African creative entrepreneurs and operators the tools to master revenue models, manage cash in volatile markets, monetize their intellectual property, raise the right kind of capital, and build businesses that last. It is written for the realities of African markets, grounded in real-life examples and case studies from across the continent. This is not a book about inspiration. It is a book about execution, written by someone who has sat on both sides of the table. Marie Lora-Mungai occupies a rare position at the intersection of the African creative industries and the world of finance. Over 20 years and across 27 African countries, she has built creative companies, raised money for her own ventures, and gone on to shape how some of the world's largest development finance institutions think about investing in African creative businesses. She is the founder of Restless Global, a creative economy advisory firm, and the author of the popular newsletter HUSTLE & FLOW. Creative Cash Flow is the book she wishes she had when she started.