Irene W Muiruri

Drawing on more than a decade of hands-on sales and management experience, Irene W. Muiruri shares the strategies, mindset, and proven techniques you need to take control of every sales conversation, handle objections with confidence, and close more deals.

This book goes beyond sales theory. It gives you practical tools you can apply immediately, including: • Proven techniques to take control of your sales conversations. • Real-world breakdowns to help you navigate difficult objections and challenging customers. • Actionable exercises designed to help you track your progress, improve your approach, and close more deals. • Sales psychology, prospecting and first impressions. It's not a book you read once and put away. It's a book you keep in your drawer as a source of inspiration and a go-to guide whenever you're faced with a sales situation you're not quite sure how to handle.