Evi Jesumuyiwa

Bridalwear: the Art and the Business is a comprehensive guide for anyone aspiring to master both the craft and the commerce of bridal fashion. Drawing from over a decade of hands-on experience as a bridalwear designer, the author takes readers inside the world of wedding dressmaking and strategies that sustain a successful business. The first section is devoted to the art: dressmaking techniques tailored specifically to bridalwear, with insights on dress cutting, fit, fabric choice, and the intricate details that make a wedding dress unforgettable. The second section shifts to the business: practical, real-world advice on building, managing and growing a thriving bridalwear brand. From pricing and customer service to streamlining production and operations, it offers proven strategies for navigating the unique challenges of the bridal fashion industry. Whether you are a budding designer, a fashion student or entrepreneur, or an established professional seeking to refine your skills, Bridalwear: The Art and the Business is both a technical manual and an entrepreneurial guide designed to inspire, instruct and empower your journey in bridal fashion.