The culture of what I call p*ssypreneurship, or using sex as leverage, is on the rise among modern women. But do you know who encourages it? The men who can do anything for a skirt.
Every time a man overpays for attention, tolerates disrespect, competes for access, or gives a woman everything she wants simply because he fears losing her, he teaches her what his desire is worth. What many men complain about today is often reinforced by the very men who keep rewarding it.
This book takes a hard look at the habits, desperation, and misplaced generosity that can turn female attention into a commodity and male desire into a bargaining tool. It exposes the patterns men repeat, the expectations they create, and the incentives they provide, often without realising what they are encouraging. Because sometimes the culture men complain about does not survive because women demand it. It survives because men keep paying for it.